Tag Archives: VIdeo

Notification Overload – So Much Streaming So Little Reason

Notification Overload – So Much Streaming So Little Reason

snapyell

2016 will likely be remembered as the year that streaming exploded. What started with  Meerkat and Periscope evolved to Facebook Live and Instagram Stories updating their platforms to try to capture the lightning in a bottle of Snapchat. In the progress, we’ve enabled an entire generation to share their world with the world without filter. So, as my notification log fills up with messages about you, you and you “going live” I can’t help but wonder if it’s really a good thing?

Must we go live via streaming to show that we are actually living? This is a question I ask myself regularly as live video stream notifications light up my screen. I’m not simply curious about why everyone’s doing it but also why now? Video isn’t new. Vlogging is the organic heart of Youtube. Before every major media brand got it’s on channels it was person people content that ruled. When Periscope hit from the outside you’d think everyone was using it and the new wave had arrived. Truth be told, only a small % of people actually streamed on Periscope. The majority of people connected to watch others. Periscope links via Twitter so the “sign up” was easy. This is the point that caught my attention and it’s what I think is really at the heart of this “going live” movement.

People that really have invested valuable in their message were saying it before and they got better as the technology improved. They were on Youtube, Blogger, Vimeo, etc……Today, people stream not because they have important things to say or share but because it’s easy. It’s a feature now plugged into spaces they were already active in. You can think of this as the “I do it because I can” crowd. People want the SnapChat effect without having to build a new audience on SnapChat. Don’t get me wrong because there are many who are putting streaming technology to good use and are delivering real information content. You just have to weed it out via the new wave of look-at-me-do-nothing material. Streaming in many ways is just amateur hour cable television. How many shows do you have to cycle through to find the one that makes it worth your time?

Every time something crazy happens to a person folk say, “Man my life needs its own show.” No, it really doesn’t you need to be happy that something worse didn’t happen and try not to end up in that position again. We all don’t need shows about our lives. Like all things in this social media based world the initial hype will fade as the truly committed users continue to push through the masses with their messages.

I my humble view, existence should be measured by how you live life not by how many folks see yours.

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Is Writing Truly a Dying Art in Social Media?

Is Writing Truly a Dying Art in Social Media?

broken-pencil

It’s no secret that I feel a certain way about the shift in digital communication from written to image based. The continuous migration towards simpler forms of visual communication does serve a purpose in getting a message out to a population with steadily shortening attention spans. However I can’t stop but notice a pitfall in this rush to banish written expression to the sidelines. Simple does not always equal more effective. Yet as is the way of most businesses follow the numbers and statistics have quite a few experts already preparing for the rise of an all video based Facebook.

At a recent conference in London, the Head of European, Middle Eastern and African operations, Nicola Mendelsohn, said “In five years time Facebook “will be definitely mobile, it will be probably all video.” While Zuckerberg himself has expressed his belief in the growing role of video and imagery, this proclamation of the written words’ irrelevance goes well beyond anything stated thus far.

She goes on to say, “The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”

Spoken like a true business person. Be clear, I don’t disagree with the data but every time there is a conversation on information sharing it almost always seems to trend towards quantity over quality. Everyone doesn’t take in information in the same way. Everyone isn’t a video star in the making. I fear we will be flooding the social Internets with dry, low quality media just because it’s quicker and easier than sitting down and writing out your thoughts. It’s essentially a return to the TV model with everyday citizen replacing the paid professional actors.

Yet Mendelsohn has her eyes focused firmly on the data.

“We’re seeing a year-on-year decline of text…If I was having a bet I’d say: video, video, video.”

Sounds wonderful and maybe this is the way things are going to trend but if there is one thing I’ve learned is that when the trends go right they often leave much uncultivated to the left. Writing is the basis of human civilization. No matter what else we develop to express ourselves, the ability to work and do so creatively will never cease to connect.

fb vs snap

Do you welcome a digital world driven by sound and images both stationary and moving? Is writing as primary function now on it’s last electronic legs? Only time will tell.

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Tumblr Seeks New Life With New Live Video Feature

Tumblr Seeks New Life With New Live Video Feature

tumblrimage

While the Big 4 of Social Media, Facebook, Instagram, Twitter and Snapchat continue to evolve and add-on new expansive features to their respective platforms, Tumblr for many has faded into the shadows both on a personal and business level. After Yahoo failed to resurrect the mini blogging site and after years of being labeled too uncensored to control or properly monetize, Tumblr pops back into the conversation with new live video capabilities.

Does this now inject Tumblr into the realm of credibility again? It’s hard to say. For those that never left and still use it to this day, there can very well be a new sense of engagement for followers. Yet, I don’t expect to see a flock of new users signing up solely for that feature.

http://livevideo.tumblr.com/post/146063566225/launches-tuesday-june-21
Here are a few factors to keep in mind with the new Tumblr Video feature.

  • Tumblr does not have a native streaming video option. In actuality, live video is enabled through YouNow, Kanvas, Upclose, and YouTube.
  • Your videos live on Tumblr, so not only can they be reblogged but users won’t miss out on your content just because they missed the live broadcast.
  • Tumblr will notify your followers when your video goes live, and even pin it to the top of their dashboards. This favorable placement of live content will be a big aid in getting this new feature out to the people smoothly.

There are definitely people who think there is a solid shot at business gains via this new tool. Simply Measured shares that position and gives a little insight here.

While Tumblr is not big in my marketing plan it pays to know what is going on around in the digital world and for those that do utilize that platform it’s a major upgrade that can connect people to their followers in a brand new way. Live video is clearly the next frontier and Tumblr hopes it’s the path back to success.

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