Tag Archives: trends

Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

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There are an endless amount of people delivering advice and guidance about how the Internet is evolving and what he next moves will be to heighten digital business. To me there has to be a balance between the data and the narrative. Many things said across social platforms pick up stem but they aren’t actually true. To that extent I was diving into the KPCB Internet Trends Report from Mary Meeker for 2016 and there is a ton of info about today’s internet activity that would be well applied to your strategies going forward. I’m still going through the report but you will be glad you took the time to do so as well.

After the jump are a few of the standout points along with her recent interview discussing the report, which you can get access to at the end of this post.

Continue reading Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

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In American Gangster, Denzel Washington portrayed infamous Harlem kingpin Frank Lucas. In one of his most memorable moments, Lucas exclaims that “The loudest one in the room is the weakest one in the room.” In essence, the statement spoke to the human condition and desire to be seen, heard and noticed in all his glory. The lesson Frank was teaching was that in being the loudest in the room you are affirming a level of insecurity about yourself and inviting unwanted attention.

While the circumstances in my world are not nearly as extreme as Frank’s, It can be said that presently I am in a room where different rules apply. In the digital business space the goal is to get attention and hold it. To do so many must be the “loudest in the room”  or risk irrelevant status. This is a difficult way to operate for me. I genuinely believe and understand that the need to stand out is vital. So, many people are now claiming expert, guru, manager status in the world of social media. It’s amazing seeing the growth in this field but it can be equally frustrating when it’s clear that folks aren’t putting in the leg work to truly understand the field they’re now dealing in. Shock and Awe is an often used marketing tool but it doesn’t replace actual knowledge.

The same way I encounter businesses that still view digital marketing as just being on “…the Facebook and the Twitter.” I meet folks trying to sell services without really knowing what it takes to be effective. It’s like someone who spends a day watching basketball highlights on YouTube then tomorrow is trying to offer basketball skill coaching. You don’t get good at this via osmosis. You have to actually get out there and do the work. You can’t just sell folks on the promise of more likes and followers.

Social Media is truly just entering young adulthood so who knows what it’ll be in a few years but it’s established enough that it should be respected just like any other profession. I’ve been on the ground floor and building my brand value well over a decade and even now it’s still an uphill battle getting business to understand what I do. Classic business thinking is clashing with the new views and ethics of a shrinking digital world and many aren’t fully sure how to adjust to that.

Personally, this puts me in a tight position of being one part entrepreneur, yet also striving to sharpen my skills outside of that space. It’s one thing to create a brand and slowly bring value to it but I understand business in the bigger picture. There is worth to be gained by  taking a role with an established company and applying my ability to their business model. It’s a 2 tier attack of proving to be an independent self-starter while displaying mainstream corporate dependability. It’s a strategy that will only open the future up for greater opportunity. The hang up is just getting in that door because the reality is that many businesses give a side eye to freelancers and consultants.  They fear they are not truly committed to the long-term goals. Guess I’ll have to prove them wrong. I have no time to waste and a Legacy to protect.

The story continues…

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The Year That Was West 2013

The Year That Was West 2013

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Every time I turned around there was some Kanye antic that while frustrating was equally intriguing. Everyone had something to say about what Ye was saying. While I hope this year sees more music and less yelling, the Miss Info team compiled a Kanye 2013 list of facts, references, music and more. I know what you guys like so help your use to their top Ye’ quotes from the year that was 2013.

BEST KANYE WEST QUOTES OF 2013:

21. “For me, as a dad, I’m supposed to be this musical genius and everything, but I can’t really work the car seat that well.” — Kris Jenner interview, August

20. “But honestly, at this point, when I listen to radio, that ain’t where I wanna be no more.” — Governors Ball, NYC, June

19. “Brandy little sister lame and he know it now.” — Late Night with Jimmy Fallonperformance, September

18. “Look at Gaga — she’s the creative director of Polaroid. I like some of the Gaga songs. What the fuck does she know about cameras!?” — Zane Lowe interview, September

17. “Obama was supposed to be the coolest person on the planet. Now he gotta say our names to be cool.” — Angie Martinez interview, November

16. “I’ve never won a Grammy against a white artist.” — Yeezus tour stop in Phoenix, December

15. “The Jordans only popular at this point because of two people: me and Don C.”— Sway in the Morning interview, November

14. “I am THE most important music artist of the past 10 years.” — Wired 96.5 interview, November

13. “We got this new thing called classism — it’s racism’s cousin.” — Zane Lowe interview, September

12. “J-Kwon, ‘Tipsy.’ People would think that’s like a lower-quality, less intellectual form of hip-hop, but that’s always my No. 1.” — New York Times interview, June

11. “I took the Confederate flag and made it my flag. What are you going to do?” —97.1 Amp Radio interview, October

Top 10 after the jump

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