Tag Archives: Tech

Boom or Bust – The Future of Proximity In-Store Marketing

Boom or Bust – The Future of Proximity In-Store Marketing

Proximity Marketing

Not too long ago I tested out a number of proximity based apps in a few of New York’s larger retailer stores. As consumer habit continue to move towards mobile tech integration business are looking to get as up close and personal with shoppers as possible. Tailoring your in store experience based on where you are comes with a number of potential benefits. Below is the opening excerpt of a great piece discussing In-store proximity marketing. Check it out then hop over to the full post at the end.

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Today’s constantly connected consumers are using smartphones in-store more than ever. A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.

Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters. But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

Proximity marketing is an exciting concept, but a lot of people are worried they’ll be inundated with spam if they opt in.

That is an exciting concept. Talking about this out in the world will get you varying reactions, from concerns about privacy issues to the idea that your phone is going to spam you with Viagra ads non-stop, but if you boil down the idea, there are some really compelling concepts here.

Personalization Is A Key Benefit

Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning radio station. When his wife uses the car that evening, the car returns to her preferences. That’s an example of very useful personalization. Now, imagine if a retail store could do that for you.

We’ve seen online personalization become more and more sophisticated over the past decade with platforms such as Google AdWords and the Facebook Audience Network, and the addition of proximity marketing technologies is making it possible to expand that personalization in-store, effectively bridging the gap between digital and physical environments. There are both exciting and scary possibilities to this.

So, why can’t retailers live without it? The retailer will now be able to understand shopper behavior beyond POS data. Retailers currently have the ability to analyze traffic patterns, deliver personalized offers, measure dwell times, build on customer loyalty profiles and even A/B test physical displays. And what does the shopper get? By integrating this technology into a retailer’s app, the shopper gets an ultra-personalized experience through customer-specific offers, location-specific coupons and contextual information such as maps and menus.

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But the question that keeps coming up is: Will shoppers adapt to this kind of experience? If users don’t adopt the technology, hockey stick graphs will never happen for retailers. I think of a Sheryl Sandburg story I’ve heard during her presentations several times. When Caller ID first came out, users were scared by it. They thought the concept of knowing who’s calling before you picked up was creepy. Now, 20+ years later, we don’t pick up our phones without knowing who’s calling.The user’s perception of the technology completely flipped over a couple of decades.

It seems a general consensus among investors and marketers that someone will figure out and win the proximity marketing race.

***See the full Article Here via Topal.com***

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How To Keep WhatsApp From Sharing Your Phone Number With Facebook

How To Keep WhatsApp From Sharing Your Phone Number With Facebook

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The ultra popular messaging app WhatsApp currently has over a billion users. Along with its international uses and ability to function fully off standard wifi, it’s the security of the app that has made so many people happy to use it. That mood has changed a bit recently as WhatsApp announced it would be sharing info with Facebook or “advertising and marketing”  purposes. They have recently rolled out a new terms of agreement before this info sharing kicks in. Now let’s be honest and admit many of us don’t read or at best skim those terms. We often just accept and go about life. No problem. For those that haven’t accepted yet or even if you have accepted within the past 30 days you can still protect your info.

See below for the short steps to securing your information.

If you have not accepted WhatsApp’s new terms and conditions yet, do not click the Accept button. Scroll down to the bottom of the terms and tap the line that says “Read more about the key updates to our terms and privacy policy.” Next, uncheck the box that says “Share my account information with Facebook…”

If you have already accepted WhatsApp’s new terms and conditions, but have done so within the last 30 days, you can still opt out of sharing your info with Facebook. Go into Settings then hit Account and uncheck the “Share my account information with Facebook…” box.

Simple actions that you’ll be thankful for later.

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CMX NYC Authenticity In Community Panel [Video]

CMX NYC Authenticity In Community Panel [Video]

CMXSHOT

Last week I had the pleasure of being invited to be a part of a community panel discussion via CMX NYC. Joining Liz Hall of Trello and Ali Sofen of ETSY, I rounded out the trio speaking as Social Media Head of Nomadness. The attendees were super receptive and full of questions throughout the evening.

They spoke often of the connection between holding to true values while acknowledging the need for the communities to be heard, respected and properly made a part of the business.

Hit the jump for the full video of that panel event.

Continue reading CMX NYC Authenticity In Community Panel [Video]

Social Media Samurai Expands Service w/ Bezoar Software Web Design

Social Media Samurai Expands Service w/ Bezoar Software Web Design

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As I speak with various people about their digital needs I often hear about the desire to get website up and running to better advance the growth of their brands. With all the value that a good social media strategy can provide it is still essential to have a site on the internet that is exclusively yours to operate from. To that extent I’m happy to say that now I can more directly help people get those website dreams turned into reality via Bezoar Software.

The social media samurai has joined forces with Bezoar Software, a collection of creative designers and developers will get your website up looking clean, crisp and running smooth. For the curious, “Bezoar” comes from the Persian pād-zahr  which literally means “antidote”. That’s right so Bezoar Software looks to deliver an cure for the digital issues that ail you.

Folks know I don’t cosign just anything so I’m looking forward to linking people up with Bezoar to produce some big things. They are skilled and have already shown an appreciation for giving back.   Hop over to Bezoar Software and check out the sites they’ve constructed.  Below is a sample of the website content and layout they can create.

Fee free to reach out and contact me with any questions.

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Under Armour Gives A Sneak Peak At Q3/Q4 Line Plus New Fitness Tech

Under Armour Gives A Sneak Peak At Q3/Q4 Line Plus New Fitness Tech

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As the people prepare for the pleasant days and cool nights of the Spring season, the wheels are turning at Under Armour to produce those Fall and Winter pieces that we’ll all be looking for once the warmer weather fades.  I was invited to view some items that will be released later this year by UA as well as the new UA HealthBox. Take a look at what is on deck for the 2nd half of 2016.

The ladies line is delivering new colors and supportive designs for the better fitting tops and new sweat absorbent bottoms for those early morning jobs and work out classes.

Hit the Jump so you can view some of the new men’s items and the new UA HealthBox!!!

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Under Armour Q3/Q4 Lookbook

Continue reading Under Armour Gives A Sneak Peak At Q3/Q4 Line Plus New Fitness Tech

Mobile Usage Continues to Expand Into 2016 [Data Reports]

Mobile Usage Continues to Expand Into 2016 [Data Reports]

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This isn’t a new trend just the continued progression of our current digital behavior. Mobile usage on apps since 2014 has accounted for more than %50 of the mobile usage in the US. Mobile usage continues to grow due to habit. The action of picking up your phone as you walk, travel, work, etc is simple to the point of it being almost subconscious.  It has become habit and once formed habits don’t break easily. Below is so info from the 2015 Mobile reports international and domestic about our mobile tech behaviors.

Data via ComScore.

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Desktop usage is down vs mobile but it is still the strong follow up platform for many.

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If you want the full US & Global reports enter your email in the subscription space on the right of the screen and you’ll get data on the following. 
  • Trending growing usage time of mobile apps’ for digital media
  • The changing role of mobile web’s usage and audience
  • The value of the home screen and how users behave use it vs other consumer habits on smartphones
  • Indentify the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
  • The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
  • The top apps among Millennials, and this group’s influence in all facets of app behavior.
Don’t worry you won’t be spammed when you subscribe.

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Is The Public Ready For In-Store Proximity Marketing

Is The Public Ready For In-Store Proximity Marketing

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Back in 2014 I did some early work with iBeacon technology at Duane Reade. This tech is location-based and used to notify users of information tied directly into where they are. Imagine your favorite store app sending you real-time discounts and promotions for the aisle you are walking through.  That movement is continuing and picking up steam. Brands want to be in your pocket and have easy access to your preferences.

Check out the material below and the link to the full article that dives in heavy to the field of Proximity Marketing and location-based technology.

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A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.

Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters.

But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

Proximity marketing is an exciting concept, but a lot of people are worried they’ll be inundated with spam if they opt in.

That is an exciting concept. Talking about this out in the world will get you varying reactions, from concerns about privacy issues to the idea that your phone is going to spam you with Viagra ads non-stop, but if you boil down the idea, there are some really compelling concepts here.

Personalization Is A Key Benefit

Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning radio station. When his wife uses the car that evening, the car returns to her preferences. That’s an example of very useful personalization. Now, imagine if a retail store could do that for you.

But the question that keeps coming up is: Will shoppers adapt to this kind of experience? If users don’t adopt the technology, hockey stick graphs will never happen for retailers. I think of a Sheryl Sandburg story I’ve heard during her presentations several times. When Caller ID first came out, users were scared by it. They thought the concept of knowing who’s calling before you picked up was creepy. Now, 20+ years later, we don’t pick up our phones without knowing who’s calling.The user’s perception of the technology completely flipped over a couple of decades.

***View The Entire Article Here***

 

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SAMURAI HOLIDAY GIFT GUIDE FOR TODAY’S MAN

SAMURAI HOLIDAY GIFT GUIDE FOR TODAY’S MAN

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It’s that time of year folks. Holiday season is upon us. Have you already finished all your gift buying? Of course not so while you prepare to knock that task out I’m here to help out in my own way. Do you have a guy but you’re not sure exactly what he’d like? Is he a busy multifaceted guy that’s’ always on the move?

Today’s man isn’t just the beer drinking handy man of old. He’s doing many times at any given time. With that in mind welcome to the Samurai Holiday Gift Guide.  Here you’ll find an array of gift ideas based around various lifestyle interests. I called in a couple friends too for additional input. I’m sure you’ll see a few things the man in your life will appreciate.

Hit the jump and dive into the 2015 Samurai Holiday Gift Guide! Oh and since today is cyber Monday you might see some great deals on this today too.

Continue reading SAMURAI HOLIDAY GIFT GUIDE FOR TODAY’S MAN

Jay Z Explains Artist Owned TIDAL Music Streaming Service

Jay Z Explains Artist Owned TIDAL Music Streaming Service

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Yesterday Jay-z and a number of his A list musical peers gathered to present what is being called a new chapter in the presentation of music to the general public. Your options for streaming audio have just increased as Jay introduced TIDAL. The Swedish tech company behind this new streaming service was purchased for $56 million by an investor group led by Jay Z. This group included a handful of musicians who attended yesterday’s media event such as Beyoncé, Alicia Keys, Kanye West, Nicki Minaj, Rihanna, Calvin Harris, J. Cole and more.

Off the top an artist owned content provider seems like a good idea. Truthfully it’ll take some time to see if this is a game changer or just adding to the digital clutter. Spotify has 60 million user 15 million of which are paid subscribers so there is still a percent of the population that will pay for music. Can this new platform truly shift the flow of revenue from the classic label based system to something more free-flowing and in the hands of the creators themselves?

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Prior to yesterdays media launch event Carter spoke to Billboard to dive into what this TIDAL move is all about. Here’s a portion of the BB interview. You can hop over to the full interview and a video from the press conference after the jump.

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Billboard: When did it first occur to you to get into the streaming business?

Jay Z: A year-and-a-half ago. We saw the movement and how everything was going and figured that this could possibly be the last music format that we see in this lifetime. We didn’t like the direction music was going and thought maybe we could get in and strike an honest blow and if, you know, the very least we did was make people wake up and try to improve the free vs. paid system, and promote fair trade, then it would be a win for us anyway.

Continue reading Jay Z Explains Artist Owned TIDAL Music Streaming Service

Moleskine Spring 2015 Preview & Batman Limited Edition Series Collabo

Moleskine Spring 2015 Preview & Batman Limited Edition Series Collabo

#Moleskine

I had the pleasure of attending a special presentation of Moleskine’s latest product  collections at their new Union Square store. It was a great opportunity to check the new device cases, designer bags, their new note books and connective technology.

Two things told out to me that I was personally unaware of. Moleskine’s has a very deep and very classically themed series of limited editions note book designs that include images paying homage to many cult and comic fixtures. From the Simpsons to The Hobbit to Stars Wars many of our favorites have linked up with Moleskine to create special collective offerings. The big surprise at this event was the early preview of the Batman Limited Editions that will release to the public on April 2nd!! The imagery is inspired by the acclaimed graphic novel The Dark Knight Returns and limited to an exclusive set of 5000.

**UPDATED**

#Moleskine

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**Visit Moleskine for more Batman Info & the Creativity Challenge**

So now your got a sick Moleskine notebook to sketch and write in, all is good right? Yes but it gets better. Moleskine allows you to bridge the gap between hard copy and digital content with a number of application/program partnerships.

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The popular Evernote program has a special series of notebooks with sensory points on the pages that allow you to write your notes then upload them in clear digital format by just taking a picture of it. Through small Smart Stickers you can tag your notes so once uploaded they have various additional functions. Imagine automatic email notifications from your planner or easily shared plans to friends. The connection is quite a powerful tool to have.

#Moleskine

This extends to Adobe which has a similar application connection for it’s own line of sketch pads. Give your creations life from 2d drawings to full vector images.


Draw by hand, use the Companion App to sync your files to the Creative Cloud and immediately open your image in Adobe Photoshop® CC or Adobe Illustrator® CC for refinement.

With all the growing functionality of the Moleskine notebooks you’ll want to keep your items well protected and secure. The new line of bags and carry cases on deck for spring don’t lack in the variety department. From messenger bags to briefcases and back packs. You have a sleek series of items with numerous pockets and compartments to hold everything you need to take on your travels. All with a very clean style and appearance.

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Just adding my personal 2 cents here but this Moleskine briefcase is my new travel buddy. It gives me a nice business option vs the more casual cases and bags I usually move around with.

#Moleskine

Check them out and I’m sure you’ll see something that sparks your interest. 

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