Tag Archives: Social Media

Desktop Activity Isn’t As Dead As Experts Say

Desktop Activity Isn’t As Dead As Experts Say

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Mobile, Mobile, Mobile…..that’s the future wave. Smartphones are the growing platform of choice for everything digital and while the world is engaged in the screens carried in their back pockets, what has become of the desktop? Well, if you let the many digital experts tell it, stationary computers have one foot in the grave already and are preparing for a swan dive. Fortunately for me and many others like me the demise of the desktop has been greatly exaggerated.

Let’s look at just what the real current status of the desktop computer is in the social media area.

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According to FlurryMobile, 90 percent of mobile user time is spent in apps. Consumers are often using their phones with entertainment and communication intent — calling, texting, checking email, engaging on social media, watching videos, listening to music, getting directions, checking store hours and playing games such as Pokémon Go. The chart above supports this view the personal time is more suited for mobile device usage vs the general office/work hours of the day. But what about the actions that are taking place o these devices?

Where the device decisions get a little more complex is during the process of detailed transactions. Depending on what you’re doing and how major a transaction it is, desktop usage offers a several advantages in efficiency over smartphones. See the following excerpt from Search Engine Land.

Most consumer journeys involve cross-device usage; however, the device used for the final transaction is often determined by the type of transaction and the amount of data needed to complete the transaction.

An example of this type of deeply considered journey can seen in the financial services sector, when a consumer opens a retirement account and makes initial investments. It’s a complex decision with a high cost of failure, and the average consumer will research the process across multiple devices; however, the final transaction of creating the account requires entering a significant amount of data. For that reason, this step is more convenient to complete on a desktop or tablet then on a smartphone.

On the other hand, when the purchase is simple and straightforward without a high cost of failure, like booking a hotel room due to a flight cancellation, I’m more likely to book my hotel stay on my smartphone as I’m exiting the terminal instead of opening my laptop to complete the transaction. And in e-commerce scenarios, the ease of completing the transaction through a one-click purchase option can help increase mobile conversions.

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Once again we see that while usage and time spent is trending towards mobile access, there is a large portion of online active that is taking place almost exclusively on desktops.

[M]arketers always overestimate the appeal of new things and underestimate the power of traditional consumer behavior.
Bob Hoffman, The Ad Contrarian

In the end it would appear that the desktop is not going anywhere. Desktop functionality has become much more direct and focused. Folks are browsing, entertaining and communicating as they move about. Yet they are still sitting down for the bigger decisions and transactions. Keep this in need with your own business. Do you fall into any of those desktop heavy industries? Remember that it will always pay off to have a balance in your professional positioning. One that includes both stationary and mobile accessibility.

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2017 Social Media Cheat Sheet

2017 Social Media Cheat Sheet

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The new year is underway and as you set out to execute your business plans it’s always nice to look over your presence online and make sure your business is being represented to the best of its abilities. From the proper dimensions on your profile images to the ideal time to post content, there is a science to this digital world. Fresh from the good people at SWM. Here’s a convenient cheap sheet you can cross reference your activity with to get the most out of all the major platforms. Just hit the jump for the full sheet.

You’ll also want to check out this collection of apps and tools that will add tons of value to your social media activity. I use more than half of these tools and can vouch for them. See the link at the end of the jump.

Continue reading 2017 Social Media Cheat Sheet

A Social Media Assist For Cyber Monday

A Social Media Assist For Cyber Monday

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It’s that time of year when the holiday shopping season officially opens up! After all the Thanksgiving food has settled and the left overs are put away you turn your attention to the mega savings in your favorite store on and offline. This is also an important time for entrepreneurs. Small Business Saturday and Cyber Monday are made for those whose brands operate heavily via digital spaces. That is where I come in. Are you fully maximizing your online activity? How is your engagement with your followers? There are so many thing people often overlook that can make so much difference in the business they generate. Starting today, Cyber Monday and running until Christmas, I’ve cut my most popular service the Social Media Audit by 33% so for $100 I will dive into your online operations to lay out plans and real attainable goals for you and your business. You won’t be disappointed.

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Management & Consultation

The Social Media Samurai is always ready to help you. Are you looking for guidance with your digital strategy? Perhaps you need someone to speak to your organization about navigating social media in today’s ever-changing business environment? I can provide that and more. I’ve cut my audit service down for the holidays so it’s even easier to get started on the road to more success.

Contact me via contact@thesocialmediasamurai.com

At the very least make sure you stay connected with me across these Internets.

Hit the various links below to follow me on social media.

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YMS 2016 Conference Hits New York City

YMS 2016 Conference Hits New York City

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As fast as you can blink there are new apps, new sites and new platforms for communication and social interaction. No one has there fingers on that digital pulse like the 16 to 24 year old portion of our society. Millennial influence on business is what directs and shapes so many industries and last month in Brooklyn, NY, London-based Voxburner launched a 2 day event focused solely on the thoughts, ideas and business desires of that demographic. In addition to that I had the pleasure of being a part of a panel speaking  on the importance of community management in this new digital market.

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There were dozens of companies represented at YMS and professionals across numerous fields sharing their insights on the current climate of business from mainstream media news trends to creative platforms for upcoming artists. Sprinkled about Industry City, YMS provided refreshments, lounge and work space both inside and out. Free headshots could be had while various brands showcased their latest products and services.

 

I was glad to be there representing Nomadness within the Travel industry for the first time.

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There is so much that took place. Voxburner recaps their event here. Check out the images, sponsors and downloadable presentations provided. I’ll be sharing my panel discussion very soon too.

Curious what businesses the youth are responding to? Check out YOUTH 100.
Curious what businesses the youth are responding to? Check out YOUTH 100.

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Community Management is the Backbone of Social Media Business

Community Management is the Backbone of Social Media Business

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Gaining followers, increasing visitors, engaging in others content, trouble shooting negative commentary, etc,etc…..These actions among many are just some of the duties that make up having an active digital presence. Especially if you are in a business space then you are constantly managing the people who you are attracting to your services/products. Here’s the thing you need to understand. What you once knew as customer service has forever changed and is now community management. Here’s a little breakdown of why it’s vital to understand and embrace this change.

In previous generations when you did business with people there was a bit of a divide between them and you. The business and it’s customers had limited space to really interact outside of the location for transaction. Generally letters or customer service phone lines were the only real way to voice opinion and that often ended up in a void that would perhaps get viewed by one or two people if you were lucky.

Today businesses (if they’re smart) have an active social media presence and that results in their customer base now having a place to evolve into a community. They have pages to share their quality interactions with the brand and their less than enjoyable experiences. Praise and complaints now live out in the open so you need to be equally engaged within these conversations. The good thing about this is that you don’t merely have a new frontier to field problems in, but you now have a more direct pipeline into the true needs and wants of your target market. What focus groups and surveys once did you can now accomplish in real-time via proper community management. Don’t just react to comments. Proactively ask questions. Inquire about what they would like to see change. In addition to this you can identity actual brand advocates and potential ambassadors in the most organic of ways.

Overall, shifting your thought process from customer to community is a win/win on both sides of the equation. Value will be added to your brands market relations in the form of outward service and investment beyond the basic push for profit.

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Finish The Summer Strong – Half Off Social Media Audit

Finish The Summer Strong – Half Off Social Media Audit

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Believe it or not August is one of the most  important months of the year. What you plan and set in motion this month will create the tone for the second half of the year and in turn lay the ground work for 2017. With that being said for many people they have had just over half the year to run their businesses, build their brands and manage their expectations. How are you doing so far? Are you hitting your goals? Are you under performing digitally? Do you know what you want to do but aren’t sure how to achieve it. If any of this describes you then this is exactly what you need.

Take advantage of this summer price slash so you can get your social media strategies set up to par so you can go into the fall and winter seasons ready to make a major impact.

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How Are You Doing With Personal Branding on Snapchat?

How Are You Doing With Personal Branding on Snapchat?

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There is so much going on around us in the digital world. Every day there’s another app or site launching giving you a means of sharing your life with the world. When managing those platforms is how you ear a living is can truly be overwhelming. Right now I want to talk about Snapchat. Actually I want to ask you about it. How is it working for you all? If it’s more then just a way to kill time for you how is it benefiting your business? As much as a Social Media Samurai as I am, I’m also honest. I can say that for my own brand, Snapchat is still a work in progress. I’ve directed other more outgoing folks on how to capitalize on it, but personally it’s still on the lower level of things for me. *Follow me at SMediaSamurai.*

The most consistent aspect of my snaps are that you get pieces of me. I may be out clearing my head at the bar, on the road traveling or at the gym but you get genuine parts of my life. At times I’ll share thoughts or direct folks to other spaces online where I’m active. With a platform that is so new I’m cautious telling people that they are “doing it wrong”. We’re still figuring it out but maybe I’m just taking my time more then others.

Having said that I came across some Snap “Fails” that apparently you should avoid. Take a look after the jump and see what these ideas/views can do to give your Snaps a little more kick.

Continue reading How Are You Doing With Personal Branding on Snapchat?

Simple Methods to Success In spite of the Instagram Algorithm

Simple Methods to Success In spite of the Instagram Algorithm

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Nothing gets the masses fired up like the word Algorithm. Without fail people worry that the way are used to operating online is about to crumble and life will never be the same. Generally speaking algorithm changes across social media only effects a select handful of people. Are the professionals making their bread and butter off digital activity there may be more at sake. Even so, the path to stability is much easier than you may think. It takes a little work but truthfully it’s nothing that many of you aren’t already doing.

Take a look at these suggestions from the Social Media Examiner for how to keep your Instagram posts on people’s feeds without any interruptions.

#1: Create Campaign-specific Instagram Links

Ben & Jerry’s Instagram account is colorful, fun, and often hilarious. They’re one of the most creative and courageous companies out there, so it’s no surprise their Instagram account reflects that.

Their response to the algorithm change was to double down on what’s been working for them all along: passion for their product and a healthy dose of cross-platform promotion.

The fact is that Instagram is not a great platform for selling. Posts with too much promotional language do poorly. But if you can get people off of the platform and onto your website, you have far more control of how and what they see.

Ben & Jerry’s does this in every single post with a call to action (CTA) to “Click the link in our profile to see ____.”

To integrate Ben & Jerry’s tactic in your own Instagram marketing, be sure to add CTAs in every one of your Instagram posts.

If you’re looking for sales, direct traffic to a product landing page on your website. Plugins such as Like2b.uy and Have2Have.it can help.

If you’re looking for content engagement, include a snippet of the article you’re promoting and add a CTA such as “Click the link in our profile for the full article.”
***See the other tips after the jump***

Continue reading Simple Methods to Success In spite of the Instagram Algorithm

Tumblr Seeks New Life With New Live Video Feature

Tumblr Seeks New Life With New Live Video Feature

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While the Big 4 of Social Media, Facebook, Instagram, Twitter and Snapchat continue to evolve and add-on new expansive features to their respective platforms, Tumblr for many has faded into the shadows both on a personal and business level. After Yahoo failed to resurrect the mini blogging site and after years of being labeled too uncensored to control or properly monetize, Tumblr pops back into the conversation with new live video capabilities.

Does this now inject Tumblr into the realm of credibility again? It’s hard to say. For those that never left and still use it to this day, there can very well be a new sense of engagement for followers. Yet, I don’t expect to see a flock of new users signing up solely for that feature.

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Here are a few factors to keep in mind with the new Tumblr Video feature.

  • Tumblr does not have a native streaming video option. In actuality, live video is enabled through YouNow, Kanvas, Upclose, and YouTube.
  • Your videos live on Tumblr, so not only can they be reblogged but users won’t miss out on your content just because they missed the live broadcast.
  • Tumblr will notify your followers when your video goes live, and even pin it to the top of their dashboards. This favorable placement of live content will be a big aid in getting this new feature out to the people smoothly.

There are definitely people who think there is a solid shot at business gains via this new tool. Simply Measured shares that position and gives a little insight here.

While Tumblr is not big in my marketing plan it pays to know what is going on around in the digital world and for those that do utilize that platform it’s a major upgrade that can connect people to their followers in a brand new way. Live video is clearly the next frontier and Tumblr hopes it’s the path back to success.

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The Power of Rejection to Build or Destroy

The Power of Rejection to Build or Destroy

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Three weeks ago I posted a screen shot of one of my email inboxes showing a folder labeled #Rejections. It sparked a nice conversation on how we define success, failure and the path that can lead to either rejection or success. I explained that I use rejection as a motivational tool to continue my press forward. I wanted to bring that topic here and expand on it a bit. One of the major pros of social media is the ability to share and promote your motivational stories. In many cases though these stories seem incomplete. With the ability to be writer, director and producer of our own presentation, it’s easy and quite understandable when many of the ugly details get left on the cutting room floor.

There are countless memes floating around the internet about “The Struggle”. We talk about grind and hustle without really sharing that element in detail. I feel it’s needed to balance the real picture. For every successful event and business accomplishment there is a trail that is littered with obstacles and set backs. It sounds cliche’ but these pitfalls definitely do build the character needed to complete the job. It’s one thing to see the finished product but when you learn how many times that product had to be redesigned or how many people turned that product down and called it a horrible idea, you get better appreciation for what it took to get here.

In my personal journey I’ve had a duel mission of directing smaller businesses toward better digital standing while simultaneously building my own brand. My entrepreneurial background is often something that tradition mainstream business don’t know what to make of. Instead of viewing it as proof of self starting, multitasking and real world experience from the ground up, it is generally seen as lacking structure or uncertainty of focus. Even during interviews I know this is the case. While so much business is transforming and adapting to new ways of communication, there are still many that cling to classic ways of viewing things.  These fresh new professional models of operation aren’t deemed worth stepping away from “what has been working”.

I’ve hit that wall numerous times. Many a great interviews has taken place that didn’t go anywhere because they viewed me as a gamble vs the person with the more conventional background even if it’s clear no one understood the role and had the genuine passion for it like me. How many people Instagram or Snapchat the meal they’re having when they get that email (because they never call anymore) to say they went with another person. Who really posts about feeling of frustration when you’re in negotiation with a potential client and they just pull out at the last minute to attempt to do what you were offering them on their own for free?

No matter what space you’re in if you’re building your own business you’ve been here. It may be financial woes, self doubt, lacking support from the people you expected from, whatever it is always find a way to pull the lesson out of it. Any and everything on this journey can be a stepping stone upward. This is why I share my story in such an open manner. It’s not just to present a rags to riches tale but it’s to truthfully show that this is not easy. It not the romanticized story you are led to believe via these internets. The process isn’t for everyone and for those that it is for, it will break you down before you reach the grand prize.

All of this goes back to one of my most simple rules. We do not have control over all that happens around us but we always control how we react/respond to it. Never forget your power and keep on pressing forward. Your rejections are often your greatest assets.

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