Tag Archives: Social Media Samurai

2017 Social Media Cheat Sheet

2017 Social Media Cheat Sheet

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The new year is underway and as you set out to execute your business plans it’s always nice to look over your presence online and make sure your business is being represented to the best of its abilities. From the proper dimensions on your profile images to the ideal time to post content, there is a science to this digital world. Fresh from the good people at SWM. Here’s a convenient cheap sheet you can cross reference your activity with to get the most out of all the major platforms. Just hit the jump for the full sheet.

You’ll also want to check out this collection of apps and tools that will add tons of value to your social media activity. I use more than half of these tools and can vouch for them. See the link at the end of the jump.

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When The Samurai Speaks – My Journey of Public Speaking

When The Samurai Speaks – My Journey of Public Speaking

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Talking, It’s something we all have done since childhood. It’s our most direct form of communication. We do it without thinking to the point that many of us don’t know when to stop. Generally in a personal one on one or private group setting, there’s no real thought given to speaking and expressing yourself. Now, if you step back from that space, step up on to a stage and try public speaking to a group of strangers who are all there solely to listen you, how would you do.

That’s what swirls through my head every time I prepare to address a group. Class rooms, panels, conference halls, it all comes down to my ability to communicate a story and deliver a message to the people. That message shifts depending on the audience but that story is often the same at its core. How do you connect on a human level. Public speaking for me is generally framed in a business or teaching setting but even with the goal of sharing info and instructing the audience, they still need to connect with me in a way that gives personal value to what I’m sharing with them.

Think back to your youth. How many times did a teacher stand in front of your class with valuable info that never sunk in because it was delivered dry as the Sahara Desert? I’ll never be the guy to do front flips and cartwheels to hold your attention but I bank on the ability to say something that you can personally relate to enough to give me your full attention. After a few class room engagements and panel appearances I put this to my biggest test yet a few weeks ago.

The good folks at Blogger Week approached me as a representative of Nomadness to speak at their annual conference. I had the pleasure of working with B.W a few years ago as an Ambassador so from that interaction I now could take another step in my public speaking career.

It was a hot and humid day in Washington DC but it was a calm and cool setting within the hall’s of Trinity University where the Blogger Week Conference was held. I sat and took in the informative presentations of the speakers before like award-winning teacher Sabrina Kizzie. When it was my turn to speak to the people about entering the world of Travel blogging I was actually pretty relaxed. The crowd was receptive and eager to hear my message. Mixing in a balance of social media based strategies with Nomadness community building, I think I did a pretty good job.

**Click Here For More Info On My Public Speaking**

I’m still within the first full of my public speaker career. Like anything else it takes time to establish your position and patience is something I was always had and understood. From every engagement I look to take away a moment that tells me to keep going forward. The image below is what I’ll remember as the stamp of approval for my words. Might not have been a full house but it’s always quality over quantity in my book!

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Now I’m getting ready for my next appearance which brings me back to NYC as I join a community marketing panel at YMS NYC 2016. This is one of the largest digital marketing conferences today so It’s a massive step in my career. Now I just need to decide what to wear.

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**Click Here For More Info On My Public Speaking**

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THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

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In American Gangster, Denzel Washington portrayed infamous Harlem kingpin Frank Lucas. In one of his most memorable moments, Lucas exclaims that “The loudest one in the room is the weakest one in the room.” In essence, the statement spoke to the human condition and desire to be seen, heard and noticed in all his glory. The lesson Frank was teaching was that in being the loudest in the room you are affirming a level of insecurity about yourself and inviting unwanted attention.

While the circumstances in my world are not nearly as extreme as Frank’s, It can be said that presently I am in a room where different rules apply. In the digital business space the goal is to get attention and hold it. To do so many must be the “loudest in the room”  or risk irrelevant status. This is a difficult way to operate for me. I genuinely believe and understand that the need to stand out is vital. So, many people are now claiming expert, guru, manager status in the world of social media. It’s amazing seeing the growth in this field but it can be equally frustrating when it’s clear that folks aren’t putting in the leg work to truly understand the field they’re now dealing in. Shock and Awe is an often used marketing tool but it doesn’t replace actual knowledge.

The same way I encounter businesses that still view digital marketing as just being on “…the Facebook and the Twitter.” I meet folks trying to sell services without really knowing what it takes to be effective. It’s like someone who spends a day watching basketball highlights on YouTube then tomorrow is trying to offer basketball skill coaching. You don’t get good at this via osmosis. You have to actually get out there and do the work. You can’t just sell folks on the promise of more likes and followers.

Social Media is truly just entering young adulthood so who knows what it’ll be in a few years but it’s established enough that it should be respected just like any other profession. I’ve been on the ground floor and building my brand value well over a decade and even now it’s still an uphill battle getting business to understand what I do. Classic business thinking is clashing with the new views and ethics of a shrinking digital world and many aren’t fully sure how to adjust to that.

Personally, this puts me in a tight position of being one part entrepreneur, yet also striving to sharpen my skills outside of that space. It’s one thing to create a brand and slowly bring value to it but I understand business in the bigger picture. There is worth to be gained by  taking a role with an established company and applying my ability to their business model. It’s a 2 tier attack of proving to be an independent self-starter while displaying mainstream corporate dependability. It’s a strategy that will only open the future up for greater opportunity. The hang up is just getting in that door because the reality is that many businesses give a side eye to freelancers and consultants.  They fear they are not truly committed to the long-term goals. Guess I’ll have to prove them wrong. I have no time to waste and a Legacy to protect.

The story continues…

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Here’s A Free Social Media Day Offer from the Samurai

Here’s A Free Social Media Day Offer from the Samurai

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June 30th marks the 6th annual celebration of social media created by the good folk at Mashable. The digital tool of our age that has shrunk the planet, enlarged egos and connected the world like nothing else since the telephone. For me it’s a reminder to use this tool not only for personal gain for to help and empower others so that their voices can be heard.

To do my part in that mission I’m having a special one day offer for the people. As many of you know I offer consultations to help people get their digital business in order. Some people have the budget for it and some don’t which is totally understandable. While I can’t give the full 2 hour sit down for free If you have a specific social media question for your business hit me up and I’ll answer it and point you in the right direction. It’s the least I can do.

Enjoy your day and follow me on the sites below I’ll be sharing a lot of content today!!!

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Nomadness Travel Tribe Invades NYC To Celebrates 3rd Anniversary

Nomadness Travel Tribe Invades NYC To Celebrates 3rd Anniversary

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This past weekend over 200+ world travelers converged on New York City for the Nomadness Tribe Anniversary Weekend. Arriving from all areas of the U.S, Europe, South America and more, Tribe members came to celebrate the annual gathering of this new age social collective. With just under 9000 members worldwide it’s been amazing and at times overwhelming to be on the ground level and directly involved in keeping things together. It’s one thing to attend an event. It’s a completely different matter organizing and putting the event together.

I’m thankful that the good folk at Kia via DriveSTI put me behind the wheel of the new #KiaSorento because the space was definitely needed. The running around, stress and energy that went into this years gathering was something else but it was a small price to pay for the enjoyment of the Tribe. From getting the Venue to Music to Drinks there is a behind-the-scenes story to everything that few will ever know. Yet, when it was all said and done I’d do it all over again. Well, most of it.

Read more after the jump and see some of the beautiful images from the weekend’s festivities.

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