The Rock and Under Armour Have Been Cooking Up Something Real Good
What happens when today’s top action movie star links up with the innovative Under Armour Brand? You get the new Project Rock collection which looks to capture the intensity that Dwayne Johnson himself brings to the gym within the first over head-to-toe performance training collection for men and women. The Project Rock collection is now available on UA.com and selective retail locations.
Check out a few images from this awesome collaboration along with statements from UA and The Rock!
· COOLING TO CRUSH IT
UA CoolSwitch pulls heat away from skin for a cooling effect that helps you perform longer.
· GO HARD, BREATHE EASY
ArmourVent® mesh breathes & releases excess heat.
· SWEAT NOTHING
HeatGear® fabric wicks sweat to keep you dry & light.
The SuperVent Project Rock Training Collection debuts with a full product suite for men, featuring SuperVent tees, tanks, shorts and leggings. And for the first time, a women’s performance collection is available, including exclusive cut and sew styles for tanks, leggings, accessories and much more. Price points range from $34.99- $89.99.
Also part of the collection is the Project Rock Delta training shoe—an exclusive version of the UA Delta trainer shoe that is inspired by Dwayne’s grueling training sessions. This cutting-edge footwear is built with Under Armour’s signature Charged Cushioning technology that absorbs impact and returns explosive energy. The training shoe also offers extended ankle support for increased stability and deep flex grooves to provide extra flexibility where you need it most. The Project Rock Delta is available globally today, retailing for $139.99.
Brand integrity is a serious thing and when you think of The Rock there’s a certain faith you have in him when it comes to things of a health and fitness nature. I can’t wait to get a few pieces from this collection for myself.
If you like what you see here then please make sure you take a look at the Fall/Winter preview I was invited to recently.