Tag Archives: SnapChat

Facebook Suffering From Severe SnapChat Envy

Facebook Suffering From Severe SnapChat Envy

FaceChat

As social media continues to grow and evolve Facebook still reigns as the dominant site. In addition, its native messenger is the top communication app followed by WhatsApp which FB acquired In 2014. Add Instagram to the Facebook team and you’d think Mark Z would have no issues at all regarding digital dominance. So can someone explain why every week we’re hit with another feature upgrade ripping off Snapchat? They’re not even trying to be subtle with it.

Instagram stories may go down as the one understandable and well executed Snap rip off of them all. On the most visually focused platform, taking the core snap function and making it complementary element of IG was smart. You have the main platform for the best images you take while utilizing the 24 hr cycle of the stories feature to give real-time interaction. Adding the LIVE broadcast feature from Facebook into the Instagram system creates the perfect short form social media platform. From there I would have loved for the Facebook team to focus on new features to make FB/IG/WhatsApp stand out from Snap. No such luck.

WhatsApp & FB Messenger have both been given a useful 24 hr Snap status features. In addition, they’ve also been flooded with childish filters/masks that have taken a life of their own on SnapChat. I’m sure there are those that love this but personally, I don’t get it. Imitation at all costs when you’re already the dominant force in the industry reeks of insecurity. Maybe its a ploy to pull in more Gen Z users who prefer images over classic text content?

mark-zuckerberg-facebook-snapchat

Let’s not forget that Facebook tried to acquire SnapChat back in 2013 but had it’s $3 Billion offer snubbed but the up and coming app. I guess if you can’t buy them out you recreate them on your own terms.

FB SNAP

Here’s a look at the timeline of FB vs Snap activity. What do you think of Facebook ‘s Snap feature integrations?

**Check Out My Previous Auto Reviews**

Facebook

Twitter

Instagram

Foursquare

Notification Overload – So Much Streaming So Little Reason

Notification Overload – So Much Streaming So Little Reason

snapyell

2016 will likely be remembered as the year that streaming exploded. What started with  Meerkat and Periscope evolved to Facebook Live and Instagram Stories updating their platforms to try to capture the lightning in a bottle of Snapchat. In the progress, we’ve enabled an entire generation to share their world with the world without filter. So, as my notification log fills up with messages about you, you and you “going live” I can’t help but wonder if it’s really a good thing?

Must we go live via streaming to show that we are actually living? This is a question I ask myself regularly as live video stream notifications light up my screen. I’m not simply curious about why everyone’s doing it but also why now? Video isn’t new. Vlogging is the organic heart of Youtube. Before every major media brand got it’s on channels it was person people content that ruled. When Periscope hit from the outside you’d think everyone was using it and the new wave had arrived. Truth be told, only a small % of people actually streamed on Periscope. The majority of people connected to watch others. Periscope links via Twitter so the “sign up” was easy. This is the point that caught my attention and it’s what I think is really at the heart of this “going live” movement.

People that really have invested valuable in their message were saying it before and they got better as the technology improved. They were on Youtube, Blogger, Vimeo, etc……Today, people stream not because they have important things to say or share but because it’s easy. It’s a feature now plugged into spaces they were already active in. You can think of this as the “I do it because I can” crowd. People want the SnapChat effect without having to build a new audience on SnapChat. Don’t get me wrong because there are many who are putting streaming technology to good use and are delivering real information content. You just have to weed it out via the new wave of look-at-me-do-nothing material. Streaming in many ways is just amateur hour cable television. How many shows do you have to cycle through to find the one that makes it worth your time?

Every time something crazy happens to a person folk say, “Man my life needs its own show.” No, it really doesn’t you need to be happy that something worse didn’t happen and try not to end up in that position again. We all don’t need shows about our lives. Like all things in this social media based world the initial hype will fade as the truly committed users continue to push through the masses with their messages.

I my humble view, existence should be measured by how you live life not by how many folks see yours.

Facebook

Twitter

Instagram

Foursquare

 

How Are You Doing With Personal Branding on Snapchat?

How Are You Doing With Personal Branding on Snapchat?

snapchatty

There is so much going on around us in the digital world. Every day there’s another app or site launching giving you a means of sharing your life with the world. When managing those platforms is how you ear a living is can truly be overwhelming. Right now I want to talk about Snapchat. Actually I want to ask you about it. How is it working for you all? If it’s more then just a way to kill time for you how is it benefiting your business? As much as a Social Media Samurai as I am, I’m also honest. I can say that for my own brand, Snapchat is still a work in progress. I’ve directed other more outgoing folks on how to capitalize on it, but personally it’s still on the lower level of things for me. *Follow me at SMediaSamurai.*

The most consistent aspect of my snaps are that you get pieces of me. I may be out clearing my head at the bar, on the road traveling or at the gym but you get genuine parts of my life. At times I’ll share thoughts or direct folks to other spaces online where I’m active. With a platform that is so new I’m cautious telling people that they are “doing it wrong”. We’re still figuring it out but maybe I’m just taking my time more then others.

Having said that I came across some Snap “Fails” that apparently you should avoid. Take a look after the jump and see what these ideas/views can do to give your Snaps a little more kick.

Continue reading How Are You Doing With Personal Branding on Snapchat?

Is Writing Truly a Dying Art in Social Media?

Is Writing Truly a Dying Art in Social Media?

broken-pencil

It’s no secret that I feel a certain way about the shift in digital communication from written to image based. The continuous migration towards simpler forms of visual communication does serve a purpose in getting a message out to a population with steadily shortening attention spans. However I can’t stop but notice a pitfall in this rush to banish written expression to the sidelines. Simple does not always equal more effective. Yet as is the way of most businesses follow the numbers and statistics have quite a few experts already preparing for the rise of an all video based Facebook.

At a recent conference in London, the Head of European, Middle Eastern and African operations, Nicola Mendelsohn, said “In five years time Facebook “will be definitely mobile, it will be probably all video.” While Zuckerberg himself has expressed his belief in the growing role of video and imagery, this proclamation of the written words’ irrelevance goes well beyond anything stated thus far.

She goes on to say, “The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”

Spoken like a true business person. Be clear, I don’t disagree with the data but every time there is a conversation on information sharing it almost always seems to trend towards quantity over quality. Everyone doesn’t take in information in the same way. Everyone isn’t a video star in the making. I fear we will be flooding the social Internets with dry, low quality media just because it’s quicker and easier than sitting down and writing out your thoughts. It’s essentially a return to the TV model with everyday citizen replacing the paid professional actors.

Yet Mendelsohn has her eyes focused firmly on the data.

“We’re seeing a year-on-year decline of text…If I was having a bet I’d say: video, video, video.”

Sounds wonderful and maybe this is the way things are going to trend but if there is one thing I’ve learned is that when the trends go right they often leave much uncultivated to the left. Writing is the basis of human civilization. No matter what else we develop to express ourselves, the ability to work and do so creatively will never cease to connect.

fb vs snap

Do you welcome a digital world driven by sound and images both stationary and moving? Is writing as primary function now on it’s last electronic legs? Only time will tell.

Facebook

Twitter

Instagram

Foursquare

 

Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

New Users Info

There are an endless amount of people delivering advice and guidance about how the Internet is evolving and what he next moves will be to heighten digital business. To me there has to be a balance between the data and the narrative. Many things said across social platforms pick up stem but they aren’t actually true. To that extent I was diving into the KPCB Internet Trends Report from Mary Meeker for 2016 and there is a ton of info about today’s internet activity that would be well applied to your strategies going forward. I’m still going through the report but you will be glad you took the time to do so as well.

After the jump are a few of the standout points along with her recent interview discussing the report, which you can get access to at the end of this post.

Continue reading Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

Samurai Holiday Drop: SnapChat Trophies

Samurai Holiday Drop: SnapChat Trophies

Snapchat-flashy-features

Earlier this fall SnapChat figured out to similar to Foursquare/Swarm, giving out awards for social activity is a winning incentive to engage users. They just dropped some Winter (its 70 degrees outside) updates, so as  a holiday gift you can hit the jump for the breakdown of trophies and what is need to earn them all.

Merry Christmas

Continue reading Samurai Holiday Drop: SnapChat Trophies