Notification Overload – So Much Streaming So Little Reason
2016 will likely be remembered as the year that streaming exploded. What started with Meerkat and Periscope evolved to Facebook Live and Instagram Stories updating their platforms to try to capture the lightning in a bottle of Snapchat. In the progress, we’ve enabled an entire generation to share their world with the world without filter. So, as my notification log fills up with messages about you, you and you “going live” I can’t help but wonder if it’s really a good thing?
Must we go live via streaming to show that we are actually living? This is a question I ask myself regularly as live video stream notifications light up my screen. I’m not simply curious about why everyone’s doing it but also why now? Video isn’t new. Vlogging is the organic heart of Youtube. Before every major media brand got it’s on channels it was person people content that ruled. When Periscope hit from the outside you’d think everyone was using it and the new wave had arrived. Truth be told, only a small % of people actually streamed on Periscope. The majority of people connected to watch others. Periscope links via Twitter so the “sign up” was easy. This is the point that caught my attention and it’s what I think is really at the heart of this “going live” movement.
People that really have invested valuable in their message were saying it before and they got better as the technology improved. They were on Youtube, Blogger, Vimeo, etc……Today, people stream not because they have important things to say or share but because it’s easy. It’s a feature now plugged into spaces they were already active in. You can think of this as the “I do it because I can” crowd. People want the SnapChat effect without having to build a new audience on SnapChat. Don’t get me wrong because there are many who are putting streaming technology to good use and are delivering real information content. You just have to weed it out via the new wave of look-at-me-do-nothing material. Streaming in many ways is just amateur hour cable television. How many shows do you have to cycle through to find the one that makes it worth your time?
Every time something crazy happens to a person folk say, “Man my life needs its own show.” No, it really doesn’t you need to be happy that something worse didn’t happen and try not to end up in that position again. We all don’t need shows about our lives. Like all things in this social media based world the initial hype will fade as the truly committed users continue to push through the masses with their messages.
I my humble view, existence should be measured by how you live life not by how many folks see yours.