Let’s be honest. You don’t really need to convince folk to drink. Invite people to a good time at a reasonable price and you’re usually going to have a successful gathering. In spite of that, from a branding stand point, businesses know that they are constantly in competition within their fields to stand out and create engaging customer experiences to endear loyalists and gain new fans to the brand. To that end Jack Daniels truly played a masterful hand with its two night Motel No 7 event held in Brooklyn.
Stationed in the WIlliamsburg section of Brooklyn Jack Daniel set off 2 nights of imagination, entertainment and of course drinking all around the concept and theme of their Motel No 7. The main floor had multiple bars that were set up as classic throw back style drinking holes. There was also a saloon for those looking to get a quick trim before letting their hair down. Add to that the in door pool, roller derby food servers, arcade game room, photo booth with full room setting, the multiple themed hotel rooms on the upper floors and you have more fun and exploration options then you might have been able to take in within just one night.
Oh and let’s not forget the musical acts taking place throughout the event topped off with a surprise performance by multi award winner T Pain.
Had this been a simple private invite lounge party Jack Daniel would have still had me BUT to put this level of effort, design and creativity into making a memorable night not just about free drinks says a lot about the brand and how they look to cultivate their relationship with consumers.
Take a look at some of the images from the 2 night affair at #MotelNo7
Hennypalooza Hits DC For HU Homecoming Full of Surprises
This past weekend saw another edition of the infamous Hennypalooza. Back in 2013 I was introduced to this party and since then the stand up nature of the people behind it and the quality of the events have made me a solid supporter of the movement. With Howard Homecoming already bringing a high level of energy to the city of Washington DC, Hennypalooza dropped into town to put the proverbial cherry on top.
The HP crew took the art space Blind Whino which I didn’t realize until afterwards was a remodeled church, turned it into the party of the weekend and the best Hennypalooza to date. That’s a big claim to make for an event that was seen massive success throughout NYC and across the border in Toronto. The legendary all Henny bars were flowing and good music was steady pumping through the building courtesy of DJ Genius in HD, Austin Millz & Meka of 2 Dope Boyz. HP’s regular host and Howard University Alumni Lowkey held it down as always keeping the crowd engaged with everything that was going on.
What gave this Hennypalooza an extra shot in the arm were the surprise appearances and performances of Pusha T and Wale. With the classic house party vibe that HP looks to set you dont come in expecting artists to hit the stage but that’s what the people got!
Hennypalooza has NEVER failed to impress me. On both the entertainment level and the maturity of the crowds Kam’s Cognac creation continues to set the bar of what a grown and sexy Hip Hop function should be. As it stands this weekend appears to be the last Hennypalooza for the year 2014. If this holds up to be true then it was quite a way to cap off a massive year for the HP crew, NY to TDOT back to NY and DC for the finisher. I’d bet that the 2015 is going to take this franchise to the another level of enjoyment.
The New Face of NYC’S Hip Hop Party Scene – “Greatest Day Ever”
This past Saturday an amazing event took place in Brooklyn. It was appropriately titled “Greatest Day Ever.” It was a collaborative function from a number of the power players who are reshaping New York City’s social landscape. Hip Hop is an ever evolving culture and the way many of us came up enjoying this culture has changed as well. Some changes have been for the better like the growth of venues and locations accepting Hip Hop overall. On the other hand many changes recently have been for the worse like the VIP only element that squeezes many out of the picture.. The forces behind Greatest Day Ever decided to bring the true element of the party back to the people. Meet the newest movements to move with. Hennypalooza, Brunch Bounce, APT78, Suave Haus & World Famous.
If you fall into that mid 20’s to early 30’s age range you find your self in an interesting position. You’re old enough to not want to party with the wilder often more reckless younger crowds, yet you’re not in a rush to attend events you’re aunts, uncles and parents would frequent. NYC is known worldwide for its social scene. No matter the interest or taste there is something for everyone. Hip Hop came up from house and block parties to lounges and clubs that celebrated its national and international growth. You could come as you are, enjoy the music you loved with like-minded people and all was good. Then the changes started to occur.
The truth is that Hip Hop is born of the streets and with it comes certain elements that aren’t always conducive to a great party. Suddenly the party started to become more dangerous, the door security rivaled a TSA search and the stress of looking out for trouble wasn’t worth attending. This then resulted in other venues featuring Hip Hop for its mass appeal and cool factor but being highly selective if not blatantly discriminatory towards who it let into it’s parties. Slowly but surely the classic Hip Hop spot was becoming extinct. You either have the hood party or the overly priced dress code and selective entrance party. And should you find a nice space off the radar you would hope and pray not too many people learn of it. It reached a point that we stopped looking for large Hip Hop events. Give us a small lounge, cheap drinks and a DJ on that 90’s music and we’re good.
Soho was the place to be this past Wednesday night as the #UnitedNude shoe store on Bond St played host to music, shoes and drinks via Clique Vodka. If you’re not familiar with #UnitedNude then make sure you get yourself down here to knock out some of your holiday shopping . With footwear for the ladies and a few nice items for the men too your shoe obsessions will be satisfied. As for the party, it was a dope gathering of NY fashion insiders, media and music folk networking and having a good time to the tunes of Dj Fugi Slim and Sony Records Recording artist Chelley.
Clique Vodka had the open bar in full effect so all was well in the world. Photographer Kim Soo Jin has more images from the night that you can check out here.
Hip Hop Zombies or My Night @ The Power 105 Breakfast Club Anniversary
From the Blog Closet Originally posted December 21th 2011
**Here’s a throwback from my night at a Power 105 party that left me quite underwhelmed**
On the heels of this past sunday nights Hot 97 Wu Tang show I found myself again at the Best Buy Theater Monday night for the Power 105 1 yr Anniversary show. I knew going in this it would be a very different crowd then what I was a part of the previous night. Where as the other NY Hip Hop station warmed up the crowd with classics paying tribute to Heavy D, J Dilla, Guru and more, this so was quite literally a RADIO party as generic ass “hits” were played and forcefully hyped up by Dj Self. Hell after awhile Self decided to let someone else DJ while he got his momentary shine on running around the stage with the mic dancing and what not. No there was no showing of actual DJ skills this night.
Anyway they then had French Montana open up…………..
Then 2 Chains who I will continue to call Titty Boy came on next. I consider him strictly entertainment so it was cute as his current “Gettin’ it” joint rang out.
Finally, Wale came out and honestly gave a solid performance and Meek MIlls closed it out. No Ross appearance or any other real surprises
What made the biggest impact on me with the lack of emotion of this audience. It was clearly a younger crowd. It was the crowd of people who honestly only listen the radio for their hip hop. They react to the “hot” singles for a few moments then you have to change to a song cuz their attention has been lost already. Currently popular songs were played 2-3 just to get some reaction from them.
Understand that I just was in the same building as the Wu had the crowd insane performing FULL SONGS!!!!! The new generation was on full display and it was a poor representation. Hip Hop needs heart and emotion not the blind lemming like trance of the people today. I love this culture too much and as I watched the show even my boys and the women around noticed my dissatisfaction. This is the same reason I dont bother with Summer Jam anymore…..
I think I need to get to a Common show to relight the fire….