Tag Archives: online

Tumblr Seeks New Life With New Live Video Feature

Tumblr Seeks New Life With New Live Video Feature

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While the Big 4 of Social Media, Facebook, Instagram, Twitter and Snapchat continue to evolve and add-on new expansive features to their respective platforms, Tumblr for many has faded into the shadows both on a personal and business level. After Yahoo failed to resurrect the mini blogging site and after years of being labeled too uncensored to control or properly monetize, Tumblr pops back into the conversation with new live video capabilities.

Does this now inject Tumblr into the realm of credibility again? It’s hard to say. For those that never left and still use it to this day, there can very well be a new sense of engagement for followers. Yet, I don’t expect to see a flock of new users signing up solely for that feature.

http://livevideo.tumblr.com/post/146063566225/launches-tuesday-june-21
Here are a few factors to keep in mind with the new Tumblr Video feature.

  • Tumblr does not have a native streaming video option. In actuality, live video is enabled through YouNow, Kanvas, Upclose, and YouTube.
  • Your videos live on Tumblr, so not only can they be reblogged but users won’t miss out on your content just because they missed the live broadcast.
  • Tumblr will notify your followers when your video goes live, and even pin it to the top of their dashboards. This favorable placement of live content will be a big aid in getting this new feature out to the people smoothly.

There are definitely people who think there is a solid shot at business gains via this new tool. Simply Measured shares that position and gives a little insight here.

While Tumblr is not big in my marketing plan it pays to know what is going on around in the digital world and for those that do utilize that platform it’s a major upgrade that can connect people to their followers in a brand new way. Live video is clearly the next frontier and Tumblr hopes it’s the path back to success.

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Here’s A Free Social Media Day Offer from the Samurai

Here’s A Free Social Media Day Offer from the Samurai

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June 30th marks the 6th annual celebration of social media created by the good folk at Mashable. The digital tool of our age that has shrunk the planet, enlarged egos and connected the world like nothing else since the telephone. For me it’s a reminder to use this tool not only for personal gain for to help and empower others so that their voices can be heard.

To do my part in that mission I’m having a special one day offer for the people. As many of you know I offer consultations to help people get their digital business in order. Some people have the budget for it and some don’t which is totally understandable. While I can’t give the full 2 hour sit down for free If you have a specific social media question for your business hit me up and I’ll answer it and point you in the right direction. It’s the least I can do.

Enjoy your day and follow me on the sites below I’ll be sharing a lot of content today!!!

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Would You Hire a Social Media Samurai?

Would You Hire a Social Media Samurai?

Samurai

As I make may way about NYC for Internet Week I allow myself a little me time to get other work done and browse these Internets for any number of reasons. At one point I decided to Google Social Media Samurai just to see what pops up. As expected it’s a lot of me but there were some other things I noticed in the search. For starters I am not the only social media samurai out there. I’m the only one doing it how I do but the title is out there. In addition to that I came across a 4 year old article titled “Would You Hire A Social Media Samurai?” The woman asked the question framed around another question of what exactly is a SMS and what does one do? She seemed quite lost due to new wave of create titles that many now like you use. Well let’s chat on this a bit.

“I think I get why folks working in social media do this. They want a title that conveys the hip or cool quotient of their jobs, which they believe is much higher than a simple “consultant,” “manager” or “strategist.” Fine. I’m a “live-and-let-live” kind of person. But do they seriously think these kinds of titles are going to help them get work from suit-and-tie business types…” 

To answer that last question know I don’t think my title will add much to getting work regardless of if it’s the suit and tie crowd, tee-shirt and sneakers crowd or anyone else. What gets me work is the talent, skill and knowledge I bring to the table. Anyone looking for help that can’t get past a title to see what abilities are there will lose out. That’s a tired mindset that is failing to adapt to how the world is changing. With that being said there are issues with these grand titles.

“… Take those social-media ninjas: Ninjas were known for killing without making noise. They might be the least social people ever. Putting “ninja” on your resume might feel awesome now, but you’re going to feel stupid when someone asks you to explain it. ” – Stanchak

Throwing a catchy name on your resume can make you look very silly if it’s not something you can quantify and define in your own way. I’ve always had an appeal for Asian cultures as well as online, internet driven media. My claim of Social Media Samurai is very much about me the person as it is the technical element of the job(s) I do.

Samurai (?), usually referred to in Japanese as bushi (武士?[bu͍ꜜ.ɕi̥]) or buke (武家?), were the military nobility of medieval and early-modern Japan. According to translator William Scott Wilson: “In Chinese, the character 侍 was originally a verb meaning to wait upon or accompany persons in the upper ranks of society, and this is also true of the original term in Japanese, saburau. In both countries the terms were nominalized to mean “those who serve in close attendance to the nobility,”

That’s the definition of Samurai. In my spaces my role is that of working with and serving the advancement of a larger goal or cause. There are no nobles or royalty in the mix from Evita Robinson head of Nomadness to The Reece Brother’s, creators of The Omega Nexus, I’ve worked with many who represent brands I take pride in working for/with. The samurai label is something that I am more so then what I do.

Getting back to the title question of will anyone hire a Social Media Samurai? You damn right they will. I get that it’s not for everyone and I’m fine with that. The Internets aren’t slowing down for folk so either you adjust and advance or you get left behind. It’s on you to define your worth and value. Once you can show and prove how you can solve a business’ problems you can work with anyone.

 

Jason Francis | The Social Media Samurai

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