Tag Archives: netflix

Hulu Wrote The Blueprint For Today’s Streaming Media

Hulu Wrote The Blueprint For Today’s Streaming Media

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Phones, Tablets, Lap Tops and Desk tops are no longer just number crunching devices. They pack all the entertainment value of your cable TV at a much less cost. You can select the same program at your own leisure and often bypass commercials. How the average person consumes their entertainment has changed radically as our world now come with us in our pockets. While streaming platforms like Amazon and Netflix may be the biggest brands on the block, Fast Company just released an interesting look back at just how Hulu got the ball rolling for the streaming giants of today. Take a look below. At the end you can link to FC’s ongoing Innovation series that this piece came from.

Remember when Netflix was a DVD-by-mail service? And its chief rival was the brick-and-mortar outlet Blockbuster? Feels like an eternity ago. Now Netflix looks over its shoulder at HBO on one side and Amazon on the other. But it was the breakthroughs generated by the less-praised and underappreciated Hulu that pointed the way to all of their success.

Fast Company put Hulu on the cover of our second World’s Most Innovative Companies issue in 2009. That decision was not a dig at Netflix or a mark of suspicion about its business. (Reed Hastings of Netflix had been a cover subject three years earlier.) Rather, it was a reflection of game-changing steps that Hulu was taking. At that time, Hulu was run by former Amazon executive Jason Kilar, who had to manage an assortment of owners—including both Fox and NBC—that had yet to embrace the idea of streaming their content. While Kilar had access to a rich trove of TV shows, he faced an ownership structure that was internally divided. For several of his many-headed bosses, the prospect of Hulu was at best a test, and at worst a threat to their core operation.

Kilar’s tactic was to play these owners off against each other just enough to keep them at bay, while he and his team furiously worked to create a new kind of viewing experience. Suddenly, streaming TV and even movies was easy, fun—and legal. At that point, the model was ad-supported in a user-friendly way that still hasn’t been replicated: Viewers could choose which ads they wanted to see, increasing the value for advertisers by constructing a qualified audience.

Eventually, Hulu’s corporate structure—not to mention the rise of streaming elsewhere, among its owners and most notably via Netflix—put the company on its heels and Kilar out of a job. But the user experience, design, and mass-market acceptance of streaming were all created or accelerated by Hulu. The most common narrative of innovation success often follows a single disruptor—Steve Jobs, Phil Knight, Mark Zuckerberg—without appreciating how much rests on the shoulders of progenitors and peers who advanced the game.

Today, of course, we expect to be able to stream everything via apps. (Back in 2008, most viewing happened on a desktop computer via the web browser.) Hulu is among a constellation of providers continuing to advance a revolution whose ultimate outcome is still unclear. Hulu hasn’t reaped the lion’s share of the rewards from its early innovations, but that doesn’t mean it didn’t have a powerful impact. And it continues to play a role in pressing Netflix, HBO, and others to keep advancing.

Via Fast Company

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NetFlix Mega Hack – Welcome to the Hidden Categories

NetFlix Mega Hack – Welcome to the Hidden Categories

 

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The gift and curse of the mega popular streaming service Netflix is that often we get overwhelmed with options yet can’t seem to find exactly with we want. Netflix operates off a specific internal formula that tries to provide the best options for you to select from based on previous viewings. Notice I said the best options, not all options.

There are very detailed sub categories that open up a sea of new options for your viewing pleasure and they are accessible via a pretty simple method.

To view the categories, select a code from the list below and enter the category code at the end of the URL.

(Here’s an example: http://www.netflix.com/browse/genre/11146

Note: You must be logged into your Netflix account on a desktop pc for this to work. This is not a mobile device or direct streaming device hack (i.e a bluray player or roku)).

Hit the jump for the full list of the most popular secret codes. I’m certain you’ll find something you like plus a few surprises!!

Continue reading NetFlix Mega Hack – Welcome to the Hidden Categories

Marvel’s Jessica Jones Brings Adult Depths & Drama Without Living Off The Avengers

Marvel’s Jessica Jones Brings Adult Depths & Drama Without Living Off The Avengers

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Marvel does it again as its latest Netflix exclusive property is the talk of entertainment circles all over. I honestly wasn’t even that pressed to check out Jessica Jones. I really was only focused on how much of a role Luke Cage would play in the series but 3 episodes in I was hooked.

Marvel is doing an amazing job giving all of their respective titles a life of their own without having to live of the overall presence of the Cinematic Universe. Jessica Jones is dark gritty, explicit and graphic. The New York that Jessica Jones presents has a level of humanity that you don’t get in the TV and Film productions and that Dare Devil touched on a bit. Jessica Jones early on opens up to the unknown experiments that gave her super human ability. This is delivered in a manner where the world is still wary and unsure what to make of individuals with the power of an army within them.

Jessica Jones and her series long pursuit of KilGrave better known as the Purple Man to comic fans is one part police drama with a series overtone of Silence of the Lambs.

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Kilgrave has powers that he has used to violate his victim, Jessica included, but what is most evil is that this isn’t Ultron or Thanos who can destroy the planet. Kilgrave’s ability to speak words to action and make conscious slaves of people allows his sadistic nature to hit home.

There is a steady theme of human frailty and imperfection with all the characters with in the show vs the element of amazement and wonder that Thor or Iron Man exude.

Marvel gives you just enough connectivity by the end of the series to let you know that paths will cross in the aftermath of the Avengers New York “incident”.

Unlike Agents of Shield which ties very directly in the Avengers world with appearances from Asgardians and Nick Fury himself, Netflix is being set up as the everyday mans view of the Marvel Universe. Who were people who were running when the sky was raining debris and alien war crafts.

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Marvels knows that we don’t need consistent reminders of the world we are witnessing. They put the focus on the personal stories and let us wonder how will Jessica Jones react to Dare Devil in the future. Or perhaps we’ll get a foreshadowing of Spiderman in the upcoming Luke Cage series before Civil War.

It’s a skill knowing how much to give people and what to hold back. Jessica Jones strikes that balance perfectly. This pull no punches story stays stay to its source material while giving those that are new to the story everything they would need to feel invested in the plot.

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Some folk missed the direction Marvel went in with JJ. Perhaps their knowledge on the story is lacking or they just want more.

“..the Marvel Cinematic Universe is just weird. It’s why if I hear something like “Marvel says Deadpool is part of the MCU!” that starts to mean less and less to me. So now, what, Ant-Man will show up in a two second cameo in that movie or something?”

Personally I hope Marvel keeps this same tone going forward until time comes to fully pull all these platforms together.  Let the stories breathe on their own a bit so that when the crossovers happen they have a true feeling worlds meeting vs a forced co-existence.

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