Tag Archives: mobile

Desktop Activity Isn’t As Dead As Experts Say

Desktop Activity Isn’t As Dead As Experts Say

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Mobile, Mobile, Mobile…..that’s the future wave. Smartphones are the growing platform of choice for everything digital and while the world is engaged in the screens carried in their back pockets, what has become of the desktop? Well, if you let the many digital experts tell it, stationary computers have one foot in the grave already and are preparing for a swan dive. Fortunately for me and many others like me the demise of the desktop has been greatly exaggerated.

Let’s look at just what the real current status of the desktop computer is in the social media area.

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According to FlurryMobile, 90 percent of mobile user time is spent in apps. Consumers are often using their phones with entertainment and communication intent — calling, texting, checking email, engaging on social media, watching videos, listening to music, getting directions, checking store hours and playing games such as Pokémon Go. The chart above supports this view the personal time is more suited for mobile device usage vs the general office/work hours of the day. But what about the actions that are taking place o these devices?

Where the device decisions get a little more complex is during the process of detailed transactions. Depending on what you’re doing and how major a transaction it is, desktop usage offers a several advantages in efficiency over smartphones. See the following excerpt from Search Engine Land.

Most consumer journeys involve cross-device usage; however, the device used for the final transaction is often determined by the type of transaction and the amount of data needed to complete the transaction.

An example of this type of deeply considered journey can seen in the financial services sector, when a consumer opens a retirement account and makes initial investments. It’s a complex decision with a high cost of failure, and the average consumer will research the process across multiple devices; however, the final transaction of creating the account requires entering a significant amount of data. For that reason, this step is more convenient to complete on a desktop or tablet then on a smartphone.

On the other hand, when the purchase is simple and straightforward without a high cost of failure, like booking a hotel room due to a flight cancellation, I’m more likely to book my hotel stay on my smartphone as I’m exiting the terminal instead of opening my laptop to complete the transaction. And in e-commerce scenarios, the ease of completing the transaction through a one-click purchase option can help increase mobile conversions.

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Once again we see that while usage and time spent is trending towards mobile access, there is a large portion of online active that is taking place almost exclusively on desktops.

[M]arketers always overestimate the appeal of new things and underestimate the power of traditional consumer behavior.
Bob Hoffman, The Ad Contrarian

In the end it would appear that the desktop is not going anywhere. Desktop functionality has become much more direct and focused. Folks are browsing, entertaining and communicating as they move about. Yet they are still sitting down for the bigger decisions and transactions. Keep this in need with your own business. Do you fall into any of those desktop heavy industries? Remember that it will always pay off to have a balance in your professional positioning. One that includes both stationary and mobile accessibility.

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Social Media Samurai App Review: Special UAE Edition Careem Car Service

Social Media Samurai App Review: Special Edition UAE Careem Car Service

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There are few basic things I need in place to travel effectively. Give me shelter, food, communication and transportation. The first 3 are usually pretty consistent. You set up a place to stay, food is everywhere and communication is in our pockets. Transportation can be tricky though. Buses, Trains & Subways vary from city to city and no one wants to walk around staring at a map all day. During my recent time in Abu Dhabi and Dubai I was introduced  to Careem. Careem is essentially the UAE equivalent to Uber.

The functionality of the app is very familiar to those that use Uber. You get your ETA and fare quotes along with info on your driver and vehicle. One feature that was quite useful was the advanced ride booking. Beyond the ability to call a ride now, you can schedule a pick up for at least 2 hours

Learn more after the jump including a special Etihad offering for future Careem rides.

Get AED 30 when you sign up with this link: http://careem.com/signup/93TGZCWCKA

Continue reading Social Media Samurai App Review: Special UAE Edition Careem Car Service

Jay Z Explains Artist Owned TIDAL Music Streaming Service

Jay Z Explains Artist Owned TIDAL Music Streaming Service

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Yesterday Jay-z and a number of his A list musical peers gathered to present what is being called a new chapter in the presentation of music to the general public. Your options for streaming audio have just increased as Jay introduced TIDAL. The Swedish tech company behind this new streaming service was purchased for $56 million by an investor group led by Jay Z. This group included a handful of musicians who attended yesterday’s media event such as Beyoncé, Alicia Keys, Kanye West, Nicki Minaj, Rihanna, Calvin Harris, J. Cole and more.

Off the top an artist owned content provider seems like a good idea. Truthfully it’ll take some time to see if this is a game changer or just adding to the digital clutter. Spotify has 60 million user 15 million of which are paid subscribers so there is still a percent of the population that will pay for music. Can this new platform truly shift the flow of revenue from the classic label based system to something more free-flowing and in the hands of the creators themselves?

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Prior to yesterdays media launch event Carter spoke to Billboard to dive into what this TIDAL move is all about. Here’s a portion of the BB interview. You can hop over to the full interview and a video from the press conference after the jump.

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Billboard: When did it first occur to you to get into the streaming business?

Jay Z: A year-and-a-half ago. We saw the movement and how everything was going and figured that this could possibly be the last music format that we see in this lifetime. We didn’t like the direction music was going and thought maybe we could get in and strike an honest blow and if, you know, the very least we did was make people wake up and try to improve the free vs. paid system, and promote fair trade, then it would be a win for us anyway.

Continue reading Jay Z Explains Artist Owned TIDAL Music Streaming Service

The Social Media Samurai Steps Up to the Big League with T-Mobile Simply Prepaid

The Social Media Samurai Steps Up to the Big League with T-Mobile Simply Prepaid

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #ChangingPrepaid #CollectiveBias

#ChangingPrepaid

Faithful readers are aware of some of the moves and sacrifices I’ve made over the past year or so to ease my transition from a standard 9 to 5 worker to more online social media focused work. One of the more frustrating adjustments was leaving a long time relationship with my cellular provider for a more budget friendly prepaid phone. My days of effectively navigating the mobile Internets were halted. I found ways to get by but it was a definite adjustment. One of the things I told myself was that I would not return to a major provider unless it had everything I needed AND was affordable. So it was requested and now it has been granted  as the T-Mobile Simply Prepaid plan is literally #ChangingPrepaid. For a mere $40 I’m getting unlimited talk, text and data w/ monthly options. This gives me everything I need but now with the control of paying for exactly what I want, when and how I want.

Generally when you think of prepaid phone options you assume that you’ll be giving up access to top of the line phones. If not that you usually have to deal with suspect network coverage. T-Mobile is really changing the way people think about the concept of prepaid.  Another point that sealed the deal with me was learning that I could now be apart of T-Mobile’s 4G LTE network without having to go through credit checks or be tied into another contract. That was all I needed to know to get up and get my new phone from Walmart.

 

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I was literally in and out in 15 minutes. No contract rules or clauses. No one poking into my financial business. I love the ease of it all. I was back home and activating my phone within an hour of when I left for Walmart.

It’s been a minute since I’ve had a smart phone and a strong network to give me seamless online access for my mobile needs. Instead of being plugged in at all times I’d gotten used to operating in selected periods of time based around WiFi availability. To have that constant connectivity back is relief. As a content creator that prides himself on mobility, working at various locations, I can’t wait to be able give true real-time posting again. The Galaxy Avant that I picked up is essentially the smart phone version of the Galaxy Note that comes everywhere with me. This move will really increase efficiency and manageability for me. I’ll no longer need to bring a large tablet everywhere to live tweet and update events.

#ChangingPrepaid

On the spot Foursquare/Swarm check ins at my hotels or tweeting in a Uber ride to a tech conference. Checking my emails anytime, anywhere is a luxury that I gladly welcome back.

Multitasking with ease on my Galaxy Avant connected with T-Mobile Simply Prepaid #ChangingPrepaid
Multitasking with ease on my Galaxy Avant connected with T-Mobile Simply Prepaid #ChangingPrepaid
Multitasking with ease on my Galaxy Avant connected with T-Mobile Simply Prepaid #ChangingPrepaid
Multitasking with ease on my Galaxy Avant connected with T-Mobile Simply Prepaid #ChangingPrepaid

After spending the past year operating minute to minute with a tracfone, getting the freedom of unlimited calls and text back is a digital breath of fresh air. Simply Prepaid is a plan that I’m definitely going to share with friends that I know are in the market for a phone change. Especially with the quality of T-Mobile’s international coverage too. Well you guys see whats going on with me on the gadget front. What do you guys think about one of the best companies in the wireless game expanding into prepaid plan options?

 

 

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One Week Until NYC’s Annual Internet Week Kicks Off

One Week Until NYC’s Annual Internet Week Kicks Off

Internet Week

 

It’s been quite a year on the digital front so far. You’re friendly Social Media Samurai has had the pleasure of attending and covering quite a few events dealing in the wide world of online experiences and interaction. From Social Media Week to SXSW I’ve brought you a glimpse into the growing world of social media technology, trends and best practices from indie companies and majors alike. Recent events like Mobile Week and Blogger Week brought a more specific focus on the trend towards mobile tech and the Blogging community that is a growing force between brands and consumers.  Now, New York City prepares for another round of technological talk social media sessions as Internet Week returns for year 6.

With a schedule of roughly 200+ different events going down next week the action will be fast and furious but I’ll be on it to bring the best of the best to the people. Look forward to speeches from Major Bill de Blasio and various media, tech and business heads. Online training courses for you Blogger and online business people, creative looks into advertising, questions about the present and future of these Internets and much, much more. Oh and then there will be the parties too. Quite a few parties kicking off with the infamous Webutante Ball!! All in all it will be n active week in NYC and I hope I’ll see many of you there!

Check out the details below and after the jump is a listing of quite a event taking place during Internet Week 2014. Many events are free so don’t think that you’ll be limited to missing the action due to your budget.

 

Internet Week

What:    Internet Week New York 2014

When:   Monday, May 19th – Sunday, May 25th

Where: Internet Week New York HQ (Chelsea’s Metropolitan Pavilion) and at venues citywide

Web:    https://www.internetweekny.com/

Cost:    Many citywide events are free. Passes for IWNY HQ events begin at $45 for students and $150 for a general admission one day pass

Some Highlight Event Info After the Jump

Continue reading One Week Until NYC’s Annual Internet Week Kicks Off