Tag Archives: iBeacon

Is The Public Ready For In-Store Proximity Marketing

Is The Public Ready For In-Store Proximity Marketing

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Back in 2014 I did some early work with iBeacon technology at Duane Reade. This tech is location-based and used to notify users of information tied directly into where they are. Imagine your favorite store app sending you real-time discounts and promotions for the aisle you are walking through.  That movement is continuing and picking up steam. Brands want to be in your pocket and have easy access to your preferences.

Check out the material below and the link to the full article that dives in heavy to the field of Proximity Marketing and location-based technology.

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A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.

Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters.

But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

Proximity marketing is an exciting concept, but a lot of people are worried they’ll be inundated with spam if they opt in.

That is an exciting concept. Talking about this out in the world will get you varying reactions, from concerns about privacy issues to the idea that your phone is going to spam you with Viagra ads non-stop, but if you boil down the idea, there are some really compelling concepts here.

Personalization Is A Key Benefit

Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning radio station. When his wife uses the car that evening, the car returns to her preferences. That’s an example of very useful personalization. Now, imagine if a retail store could do that for you.

But the question that keeps coming up is: Will shoppers adapt to this kind of experience? If users don’t adopt the technology, hockey stick graphs will never happen for retailers. I think of a Sheryl Sandburg story I’ve heard during her presentations several times. When Caller ID first came out, users were scared by it. They thought the concept of knowing who’s calling before you picked up was creepy. Now, 20+ years later, we don’t pick up our phones without knowing who’s calling.The user’s perception of the technology completely flipped over a couple of decades.

***View The Entire Article Here***

 

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The Ultimate Shopping Experience via the New #DRMobileApp w/ iBeacon

The Ultimate Shopping Experience via the New #DRMobileApp w/ iBeacon

I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a
social shopper amplification for Collective Bias and its advertiser. #CollectiveBias

 #DRMobileApp

New Yorkers are quite familiar with the efficiency, quality and “on every corner” presence of Duane Reade. I’m never more then a street or 2 away from anything I find myself in need of. That brand faith now gets a major shot in the arm as Duane Reade has just introduced the new #DRMobileApp version 2.o with iBeacon. I was really excited to check this out once I received word of it from #CollectveBias. For the store that is everywhere and has everything you can now expedite your time with Duane Reade’s new app. With an array of features on deck you’re relationship with Duane Reade now is no longer limited to being in the store or on the home website.

The App layout is simple and clean with very user friendly interface. You log in with the same account info from the home Walgreens/Duane Reade website. Your info transfers over to the mobile app. From there you can do a number of things to make your trips to Duane Reade more time effective. You can directly edit and order images to be printed or turn those pictures into cards, calendars and more via Quick Prints. Similarly you can browse the store to create shopping lists on the fly. Along with that the app allows you to order some items for fast timely delivery or you can just go pick up your order.

#DRMobileApp

Visit iTunes to download the new #DRMobileApp Version 2.0

The health aspects this app can deliver you may be the great element yet. Prescription management, refills and even walk-in medical appointments can all be accessed through the app. The Rx options include the ability to save your specific info by directly scanning the barcode, using the prescription # or even the QR code. Again this is ideal for that person on the go that may have the habit of forgetting when their own their final pill. The app’s reminder and refill functions should eliminate those struggles.

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In regards to wellness the Walk with Walgreens program that has now been renamed Steps has been imported as well so you can keep track of your progress from your mobile device too. That also links into your Rewards Points which you can check here as well. You’ll see your present points total and how far you are from the next goal level. There is also an option for store activity. What makes this so useful is that you can pull up previous purchases and add them to your shopping list for future visits.

#DRMobileApp

Finally, with the new #DRMobileApp comes the inclusion of new iBeacon location-based notifications. Starting in a few central Manhattan stores this new technology via the apps reads your proximity and once in the store sends a prompt to start-up the app and see what discounts are taking place in that respective store. This on site feature also reads what coupons you’ve digitally clipped from the weekly flyer and reminds you of what you have so you don’t miss even more savings. I almost forgot to save 55 cents on the Glade air fresheners I needed but was reminded when the iBeacon notifications for the app kicked in. On a side note, people have asked me my thoughts on security with this app. People don’t like the sound of something retail based reacting to your movements. What I tell people is to view this as reverse Foursquare. Instead you checking into the store to unlock deals, once you’re app enters the iBeacon field the store checks in with you.

In watching Duane Reade continue to embrace full interactivity with their customers makes this new mobile step no real surprise. This app succeeds in creating a fully robust customer relationship from web site to mobile to in store. Don’t be surprised when more businesses start implementing this type of tech as the digital movement marches towards more mobile activity. Make sure you visit iTunes to download the free #DRMobileApp and try all of this out for yourself. Expect an Android version in the near future.

Jason Francis | The Social Media Samurai

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