Tag Archives: facebook

Facebook Suffering From Severe SnapChat Envy

Facebook Suffering From Severe SnapChat Envy

FaceChat

As social media continues to grow and evolve Facebook still reigns as the dominant site. In addition, its native messenger is the top communication app followed by WhatsApp which FB acquired In 2014. Add Instagram to the Facebook team and you’d think Mark Z would have no issues at all regarding digital dominance. So can someone explain why every week we’re hit with another feature upgrade ripping off Snapchat? They’re not even trying to be subtle with it.

Instagram stories may go down as the one understandable and well executed Snap rip off of them all. On the most visually focused platform, taking the core snap function and making it complementary element of IG was smart. You have the main platform for the best images you take while utilizing the 24 hr cycle of the stories feature to give real-time interaction. Adding the LIVE broadcast feature from Facebook into the Instagram system creates the perfect short form social media platform. From there I would have loved for the Facebook team to focus on new features to make FB/IG/WhatsApp stand out from Snap. No such luck.

WhatsApp & FB Messenger have both been given a useful 24 hr Snap status features. In addition, they’ve also been flooded with childish filters/masks that have taken a life of their own on SnapChat. I’m sure there are those that love this but personally, I don’t get it. Imitation at all costs when you’re already the dominant force in the industry reeks of insecurity. Maybe its a ploy to pull in more Gen Z users who prefer images over classic text content?

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Let’s not forget that Facebook tried to acquire SnapChat back in 2013 but had it’s $3 Billion offer snubbed but the up and coming app. I guess if you can’t buy them out you recreate them on your own terms.

FB SNAP

Here’s a look at the timeline of FB vs Snap activity. What do you think of Facebook ‘s Snap feature integrations?

**Check Out My Previous Auto Reviews**

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How To Keep WhatsApp From Sharing Your Phone Number With Facebook

How To Keep WhatsApp From Sharing Your Phone Number With Facebook

facebookwhatsapp-2016

The ultra popular messaging app WhatsApp currently has over a billion users. Along with its international uses and ability to function fully off standard wifi, it’s the security of the app that has made so many people happy to use it. That mood has changed a bit recently as WhatsApp announced it would be sharing info with Facebook or “advertising and marketing”  purposes. They have recently rolled out a new terms of agreement before this info sharing kicks in. Now let’s be honest and admit many of us don’t read or at best skim those terms. We often just accept and go about life. No problem. For those that haven’t accepted yet or even if you have accepted within the past 30 days you can still protect your info.

See below for the short steps to securing your information.

If you have not accepted WhatsApp’s new terms and conditions yet, do not click the Accept button. Scroll down to the bottom of the terms and tap the line that says “Read more about the key updates to our terms and privacy policy.” Next, uncheck the box that says “Share my account information with Facebook…”

If you have already accepted WhatsApp’s new terms and conditions, but have done so within the last 30 days, you can still opt out of sharing your info with Facebook. Go into Settings then hit Account and uncheck the “Share my account information with Facebook…” box.

Simple actions that you’ll be thankful for later.

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Is Writing Truly a Dying Art in Social Media?

Is Writing Truly a Dying Art in Social Media?

broken-pencil

It’s no secret that I feel a certain way about the shift in digital communication from written to image based. The continuous migration towards simpler forms of visual communication does serve a purpose in getting a message out to a population with steadily shortening attention spans. However I can’t stop but notice a pitfall in this rush to banish written expression to the sidelines. Simple does not always equal more effective. Yet as is the way of most businesses follow the numbers and statistics have quite a few experts already preparing for the rise of an all video based Facebook.

At a recent conference in London, the Head of European, Middle Eastern and African operations, Nicola Mendelsohn, said “In five years time Facebook “will be definitely mobile, it will be probably all video.” While Zuckerberg himself has expressed his belief in the growing role of video and imagery, this proclamation of the written words’ irrelevance goes well beyond anything stated thus far.

She goes on to say, “The best way to tell stories in this world, where so much information is coming at us, actually is video,” Mendelsohn said. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”

Spoken like a true business person. Be clear, I don’t disagree with the data but every time there is a conversation on information sharing it almost always seems to trend towards quantity over quality. Everyone doesn’t take in information in the same way. Everyone isn’t a video star in the making. I fear we will be flooding the social Internets with dry, low quality media just because it’s quicker and easier than sitting down and writing out your thoughts. It’s essentially a return to the TV model with everyday citizen replacing the paid professional actors.

Yet Mendelsohn has her eyes focused firmly on the data.

“We’re seeing a year-on-year decline of text…If I was having a bet I’d say: video, video, video.”

Sounds wonderful and maybe this is the way things are going to trend but if there is one thing I’ve learned is that when the trends go right they often leave much uncultivated to the left. Writing is the basis of human civilization. No matter what else we develop to express ourselves, the ability to work and do so creatively will never cease to connect.

fb vs snap

Do you welcome a digital world driven by sound and images both stationary and moving? Is writing as primary function now on it’s last electronic legs? Only time will tell.

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Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

New Users Info

There are an endless amount of people delivering advice and guidance about how the Internet is evolving and what he next moves will be to heighten digital business. To me there has to be a balance between the data and the narrative. Many things said across social platforms pick up stem but they aren’t actually true. To that extent I was diving into the KPCB Internet Trends Report from Mary Meeker for 2016 and there is a ton of info about today’s internet activity that would be well applied to your strategies going forward. I’m still going through the report but you will be glad you took the time to do so as well.

After the jump are a few of the standout points along with her recent interview discussing the report, which you can get access to at the end of this post.

Continue reading Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

MeFocused

In American Gangster, Denzel Washington portrayed infamous Harlem kingpin Frank Lucas. In one of his most memorable moments, Lucas exclaims that “The loudest one in the room is the weakest one in the room.” In essence, the statement spoke to the human condition and desire to be seen, heard and noticed in all his glory. The lesson Frank was teaching was that in being the loudest in the room you are affirming a level of insecurity about yourself and inviting unwanted attention.

While the circumstances in my world are not nearly as extreme as Frank’s, It can be said that presently I am in a room where different rules apply. In the digital business space the goal is to get attention and hold it. To do so many must be the “loudest in the room”  or risk irrelevant status. This is a difficult way to operate for me. I genuinely believe and understand that the need to stand out is vital. So, many people are now claiming expert, guru, manager status in the world of social media. It’s amazing seeing the growth in this field but it can be equally frustrating when it’s clear that folks aren’t putting in the leg work to truly understand the field they’re now dealing in. Shock and Awe is an often used marketing tool but it doesn’t replace actual knowledge.

The same way I encounter businesses that still view digital marketing as just being on “…the Facebook and the Twitter.” I meet folks trying to sell services without really knowing what it takes to be effective. It’s like someone who spends a day watching basketball highlights on YouTube then tomorrow is trying to offer basketball skill coaching. You don’t get good at this via osmosis. You have to actually get out there and do the work. You can’t just sell folks on the promise of more likes and followers.

Social Media is truly just entering young adulthood so who knows what it’ll be in a few years but it’s established enough that it should be respected just like any other profession. I’ve been on the ground floor and building my brand value well over a decade and even now it’s still an uphill battle getting business to understand what I do. Classic business thinking is clashing with the new views and ethics of a shrinking digital world and many aren’t fully sure how to adjust to that.

Personally, this puts me in a tight position of being one part entrepreneur, yet also striving to sharpen my skills outside of that space. It’s one thing to create a brand and slowly bring value to it but I understand business in the bigger picture. There is worth to be gained by  taking a role with an established company and applying my ability to their business model. It’s a 2 tier attack of proving to be an independent self-starter while displaying mainstream corporate dependability. It’s a strategy that will only open the future up for greater opportunity. The hang up is just getting in that door because the reality is that many businesses give a side eye to freelancers and consultants.  They fear they are not truly committed to the long-term goals. Guess I’ll have to prove them wrong. I have no time to waste and a Legacy to protect.

The story continues…

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Why Would My Husband Unfriend Me on Facebook?

Why Would My Husband Unfriend Me on Facebook?

unfriendFB

I was recently presented with an interesting question. A reader wanted to know why her husband would unfriend her on Facebook. I had to take a moment to process this. It’s actually much more complex than it initially sounds. This could range from being a simple non-issue to being a true problem. With the limited details I have let me give you the best possible explanation for this act from both the positive and negative view points.

Let’s look at the negative possibilities first because realistically that is most likely what is running through your head.

Why would a man unfriend his wife on Facebook?
That could be a means to filter you out of his communications and interactions with other people. Generally speaking the presence of a wife on your social network shuts down a lot of the outside chatter you’re going to have with those of the opposite sex. If this man’s motives are not in the right place then this is either a means to engage with new people going forward or to hide something that may have been already happening.

Then we have the positive side of the coin. Depending upon the type of online interactions you have this may be a means of keeping people out of your business. Also, I’m assuming you live with your husband. You wake up together, go about your business and end the day together. There’s nothing wrong with allowing a degree of space between you. Marriage doesn’t make you Siamese twins. I personally keep my love off the Internets so I get this type of view-point.

In the end, the unfriending clearly has a motive behind it. Discovering if it’s sinister or protective is on you to find out by discussing it with your partner. Clearly you were friends on FB prior so ask what your husband’s view of Facebook is now that you are married. Stop and think on his activity and behavior during the course of your relationship. Has he given you reason to be suspicious of him or has he always been a private person? There’s definitely reason to check the status of things. I want to believe that if you guys are married that your relationship is in a good place. Many of today’s top mainstream Hip Hop artists speak frequently of “side chicks” and this mentality worries many ladies, but please remember, social media doesn’t end relationships. Social media simply magnifies what is already there.

Has Posting Pictures Online Become Too Complicated???

Has Posting Pictures Online Become Too Complicated???

postingtoohard

The power of social media to sway what we think and how we react has always amazed me. It takes the idea that people believe anything they see on TV and expands it to a space where the content is publicly generated and always flowing. It’s no longer confined to the evening news or Hollywood entertainment shows. From Facebook to Twitter, Instagram to Snapchat we share, like and analyze everything we see. We give lasting power to moments snatched out of a few seconds in time. Most often this leads to the assumption of relationship activity between people.

When you are accustomed to seeing folk detail and broadcast so many aspect of life you cant help but try to fill in the blanks yourself. You see images in the gym regularly leads you to think things, you see images in sexy revealing outfits it makes you think things and if you see pictures of people socializing with any regularity or at certain types of functions you think things.

We’ve all done it. I know I have. “I don’t know what they’re doing but they clearly enjoy each others company.” It could be harmless or it could be the case of hiding in the open. Privacy is a touchy digital thing when so many present their relationships as open books.

In any case the question remains, “Do you think posting pictures online has become too complicated?” Do you ever do what the folk in the video above do before posting? To post or not to post? Crop? Don’t crop? Tag? Share the Location?

Decisions, decisions. Life used to be so much simpler….

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Are Secret’s Allowable If They Only Happen Online?

Are Secret’s Allowable If They Only Happen Online?

Online flirt

As social media extends its reach into more areas of our lives it would seem that the rules of engagement for many people change and mutate to fit their digital activity. I came across a curious conversation recently while on Facebook. As the Blizzard of 2016 had folks confined to their homes many banged the keys across the Internets to pass the time. Since there is a lack of physical interaction many think flirtations are harmless as long as they are made while online.

Essentially the statement that was made and supported by many is that “acting out online (in secret) is nothing serious. Let me provide more context. “Acting out” in this sense meant having online interactions of sexual nature with people outside of your personal relationship.  This could be discussion explicit fantasies, exchanging revealing imagery, etc,etc…. The only thing is that there is no physical interaction occurring. This brings me back to the main question. Is this type of behavior cool with you? Is it a general belief that secret online activity falls outside the realm of “cheating”?

For a long time I’ve held the belief that social media has created an odd mentality of absolute justification vs earnest acceptance of responsibility. Our technology plays a big role in fueling our “I can do whatever I want” mentality. As long as you can justify your actions to yourself, the ramifications to others are to be excused.

I hold no judgement. I’ve encountered a number of different lifestyles that differ from how I would conduct a relationship so I know it’s not a one size fits all matter. Yet, I cant help but feel that no one pursuing something of substance with a partner would take kindly to finding out that their significant other is having that level of connection with people outside of the their partnership.

Generally folk keep secrets because they know the other party involved wouldn’t approve of the actions. We just seem to think that connection via Wifi isn’t as “real” as the face to face real thing. Is it?

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Quality vs Quantity – Don’t Let Your Numbers Get You Twisted

Quality vs Quantity – Don’t Let Your Numbers Get You Twisted

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“Men Lie, Women Lie, Numbers Don’t.” That’s the line that multimillionaire Hip Hop mogul Jay Z has used on multiple occasions to express the success and validity of many of his ventures and if dollars and cents are the measuring stick then it’s hard to argue his moves. Stepping back from the world of A-list entertainment and focusing on the continuing rise in social media fueled entrepreneurialism, numbers become much more of a slippery slope to navigate. You have to dive in well below the surface to know exactly what your respective numbers mean in regards to the business you are trying to create and maintain.

Whether you are looking to do business with a popular influencer or you are the person with the hundred thousand followers with ambitions to do more, you can put yourself in a horrible position if you don’t know how to weigh Quantity vs Quality.

Within the social media field Quality = Effective calls to action, steady engagement & true influence. It means that regardless of your follower count when you speak people act. If you speak positively on a product and people move to get or at least try that product out, that is quality that businesses want and seek out. On the flip side Quantity speaks solely to the numbers. How many people may see your words, may hear your voice or may follow your actions. Quantity can often look good but can get ugly if that’s all you look at.

Without proof of proven engagement, making moves solely based on quantity are a gamble. I’ve personally been speaking to more and more people about this as the wave of crowd-funding campaigns and projects continue to grow. As entrepreneurs see a way to raise money by connecting directly with their followers many have seen their efforts flop due to a false understanding of their own numbers. In our celebrity driven society the idea of “following” moved from the TV screen to the smart phone. We grew up with characters being created that we gravitated to. They in turn were used to sell us services and merchandise via advertisements. Today regular everyday people are expressing themselves, minus the mainstream marketing system, seeking attention. It’s within this attention grab that you must be honest with yourself as to what you are. How you gain your followers is the key to how you must engage them.

socialmedia-influencers

Following a person takes nothing more than a button click to initiate and then you are merely part of a 24/7 information feed. It’s not the same commitment as faithfully watching a TV show every week. Think to yourself, how do I actually interact with my followers? Do they ask my advice? Do they follow it when I give it? When I call them to action in support of me do they move? That connection is at the root of quality evaluation because many people exist in this social media space with massive followings off superficial offerings. It’s digital fluff that the public consumes because it’s there not because they need it or feel deep connection to it.

The Quality vs Quantity issue can truly be a make or break for your brand and business. Take the time to investigate and properly evaluate the numbers. That holds true for the numbers of others and yourself. You may even want to bring in outside consultation if you’re really serious about your business. An objective 3rd party often sees what you do not and can offer an unbiased evaluation of your social media positioning. Don’t let something that merely looks good set you on a path to failure.

It’s better to have 100 engaged advocates and then 10,000 inactive followers.

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Are You Down To #BlackOut???

Are You Down To #BlackOut???

#Blackout

It’s March 6th and depending on what your level of online engagement is you may or may not be aware of the movement taking place. As you read this there is a social media #BlackOut over many of the major communicative platforms. Originating from Tumblr this #BlackOut is happening across Twitter, Facebook & Instagram as well. This #BlackOut is a digital call within the Black online community to post nothing but images of themselves. No not in basic selfie fashion, but rather fill your respective timelines with the beautiful faces that make up life as a Black person.

Today’s #Blackout is a social statement against a system that historically demonized the features, traits and behaviors of Black people only to accept the exact thing later via a more “mainstream” persona/image. The Internets have come to refer to this as “Columbusing”, the attempt to discover and claim something that was already in existence.

I find it interesting that Tumblr would be the breeding ground for this event. Functioning as a mini blogging platform that takes a little from all other sites and with very limited rule and regulations, Tumblr at times really feels like the wild, wild west where it doesn’t take much to be searching for one thing and suddenly fall neck-deep into pornographic content of all times. (Sometimes you come across that content on purpose lol). Either way many businesses have deemed Tumblr too explicit to successfully monetize. Yet, among all the questionable material there is an expressive community ripe with passion for the images and portrayal of our people and I must say it’s cool to see the energy directed in this manner.

#Blackout is active and I’m happy for that.

This is social media in 2015 so it goes without saying what many of the predictable negative reactions will be.

Isn’t this racist? – No its really not. It’s people taking a day to spotlight themselves in a space that generally doesn’t and would rather focus on cute pets then people of color

Why can’t we showcase everyone? – Technically speaking that’s what takes place everyday which falls into the Eurocentric images that have defined what “beauty” is supposed to be. The goal is to get away from that.

How about a #WhiteOut? Just turn on most mainstream TV channels or their respective sites. A #WhiteOut is essentially media as usual.

It is what it is. Hopefully the sensitive few wont derail the committed many. Bigger then that I hope this singular expression sparks something bigger. I hope to one day see a real ownership of what we are and what we contribute to the world. It’s taxing watching everyone live via your cultural creations and natural ways while you get someone beat down for those very some things.

So yes, #Blackout in whatever way suits you. Our beauty comes in all shapes, forms and styles. Embrace it  and own the Internets.

#Blackout

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