Media Updates – Sharing New Content and Features

Media Updates – Sharing New Content and Features

SMS UPDATES

It’s been a while since I’ve taken time to share some of the things I’m doing. Fatherhood has changed the way I work and my ability to focus on “me” is in a bit of flux. Slowly but surely I’m reestablishing my digital presence, getting my creative juices flowing and putting content out into new spaces. It feel’s good. I view 2014 as a pivotal year. It was in that year that I covered my largest events, wrote my biggest (at the time) article

Thinking back a bit I view 2014 as a pivotal year. It was in that year that I covered my largest events, wrote my biggest (at the time) article and landed my first client as a consultant. I’m using that year as a reference point for the things that worked for me professionally and how to implement them within my new reality.  That’s within the social media industry and beyond.

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On the writing side of things, I’ve had a few recent pieces published via Complex. Sports connects to folks on so my levels so it’s cool to share thoughts within that space.  Here are mentions from my Knicks and Warriors stories.

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I’m also looking to bring a new outlook on Fatherhood to the forefront. Classic Daddy narratives often paint us in a position of voiceless, emotionless workers. As more dads are taking on the day-to-day hands-on duties of parenting in addition to work, it needs to be understood and respected that we are just as invested in the lives of our kids as anyone else.

In the last week, I’ve been featured by a couple of pro daddy platforms. It’s all about Max and whatever I need to do to keep him smiling.

Good Afternoon everyone👋😍 Meet @NightFall914 & his handsome son Max. This great guy knows the meaning of happiness. You can clearly see his efforts are well received in the joy his son has. A true man, a great father and positive role model. Let’s show him a warm welcome for being such a great Father on his journey as a father. I am proud of you @NightFall914 continue to be the amazing man you are. God has blessed you brother. Congratulations once again!!! Welcome to Fatherhood 👍😎 #FatherRights #DadCaresToo #DailyMessage #DailyInspiration #SingleDadLife4Ever #Daddy #Son #Daughter #Mommy #SingleDadLife #MommyLife #FathersWithoutBorders #ProudFatherOfALittleGirl #ProudParents #Postivevibes #PositiveChanges #SharedMoments #NewParents #FatherHood #ParentHood #Parenting

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at 9:44am PDT

The other feature was a great Q & A interview with DadofDivas. This is something I really want to build one going forward.

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Snippet from Dad of Divas Interview Feature

It’s a new world for me in many ways but with a new motivation to press forward, I’m excited about the future. Also as I have reached and helped many of my readers, I ask those of you viewing this to please reach back to me if you see something that you think I could a match for. Online features, writing, public speaking. I’m wide open to opportunity.

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The Mysterious Month of Me – Facing Birthday Doubts

The Mysterious Month of Me – Facing Birthday Doubts

The Mysterious Month of Me

I don’t think I’ve ever had a month go by as fast as March has this year. The 1st fatherly Month of Me is complete and it has been one of extreme introspection. I’m trying to figure life out now without snapping at folks or losing my mind. The responsibility of fatherhood weighs on everything I do. Every time I look I’m my son’s eyes I’m dedicated that much more to not give up. Yet and still life is dead set on pushing me to my “adulting” limits. The juggling of family, finances, and feelings can get very tricky.

March does always remind me of a number of standout individuals in my life. I’m thankful for those people and the overall community that stands with me. The emotional pick me ups are clutch at a time when I’m battling serious feelings of inadequacy. The thing is, life doesn’t always provide a guy the outlet to release in the manner needed. I’m approaching a year since I left New Rochelle and so much has changed within me.

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I’m attempting not to hold so much inside but that is part of who I am at times. I’m trying to still be true to me in a world that wants my skills and talents but wants it in a different package. The emotions of life and daily economics clash often. It’s a puzzle I’m still working on. All the while Max gets bigger, smarter, more aware…….his Daddy’s story is an interesting one to say the least, but it’s still in its’ opening chapters.

As a new phase of this parenting operation approaches, I look forward to life presenting more opportunities. I also expect life to continue fighting me at every turn. Nothing worth having comes easy. I’ve slowly made moves to reestablish elements of life that make me full like my old self. The evolution of me, the progressive work of Jason continues and I’m looking to let Love, Faith & Family drive me forward.

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Under Armour Sneak Peek Fall/Winter Clothing Line

Under Armour Sneak Peek Fall/Winter Clothing Line

UA2017 FALLWINTER

With the arrival of spring, most of us are awaiting the return of pleasant warmer weather. The days of heavy jackets will soon be behind us. Yet for the creative teams at Under Armour, who operate 2 seasons ahead, this time of year represents the presentation of the new fall/winter line. I know cold weather is the last thing on your mind so consider this a peak into potential Xmas gifts.

UA prepared a nice fashion show to Introduce the line. Take a look below at the various styles upcoming from UA.

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No matter the occasion UA prepared a very nice fashion show to Introduce the new seasonal items. Take a look below at the various styles upcoming from UA.

Under Armour has a focus on comfort, maneuverability, warmth and keeping dry during your fitness session.

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Women, Men and children pieces on display for Q3/Q4 2017!!

Don’t forget that Under Armour provides very comfortable footwear too. I have a UA gym shoe that’s great for on my feet.

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Under Armour’s upcoming pieces look good and their trademark sweat absorbent fabric type was there within their fleece’s and hooded workout apparel. I’m making a few mental notes for items I want to check out when September rolls around and I suggest you keep your eyes on Under Armour as well though out this year.

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Facebook Suffering From Severe SnapChat Envy

Facebook Suffering From Severe SnapChat Envy

FaceChat

As social media continues to grow and evolve Facebook still reigns as the dominant site. In addition, its native messenger is the top communication app followed by WhatsApp which FB acquired In 2014. Add Instagram to the Facebook team and you’d think Mark Z would have no issues at all regarding digital dominance. So can someone explain why every week we’re hit with another feature upgrade ripping off Snapchat? They’re not even trying to be subtle with it.

Instagram stories may go down as the one understandable and well executed Snap rip off of them all. On the most visually focused platform, taking the core snap function and making it complementary element of IG was smart. You have the main platform for the best images you take while utilizing the 24 hr cycle of the stories feature to give real-time interaction. Adding the LIVE broadcast feature from Facebook into the Instagram system creates the perfect short form social media platform. From there I would have loved for the Facebook team to focus on new features to make FB/IG/WhatsApp stand out from Snap. No such luck.

WhatsApp & FB Messenger have both been given a useful 24 hr Snap status features. In addition, they’ve also been flooded with childish filters/masks that have taken a life of their own on SnapChat. I’m sure there are those that love this but personally, I don’t get it. Imitation at all costs when you’re already the dominant force in the industry reeks of insecurity. Maybe its a ploy to pull in more Gen Z users who prefer images over classic text content?

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Let’s not forget that Facebook tried to acquire SnapChat back in 2013 but had it’s $3 Billion offer snubbed but the up and coming app. I guess if you can’t buy them out you recreate them on your own terms.

FB SNAP

Here’s a look at the timeline of FB vs Snap activity. What do you think of Facebook ‘s Snap feature integrations?

**Check Out My Previous Auto Reviews**

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SAMURAI RIDES: THE 2017 MAZDA CX 3 – BIRTHDAY EDITION

 SAMURAI RIDES: THE 2017 MAZDA CX 3 – BIRTHDAY EDITION

#SamuraiRides #DriveMazda

After a short hiatus for the heart of the winter season, Samurai Rides is getting ready to welcome in warmer days. Before we hit the official start of Spring those good folks at Mazda sent me a little gift. Seeking to make my travel a bit more comfortable, the Mazda CX 3 Grand Touring was dropped off for me to enjoy my birthday week in style. Sitting at the top of the subcompact division you know the quality that Mazda delivers. When I saw the Dynamic Blue of this ride, my favorite color, I was in heaven, but enough chatter let’s dive into another edition of Samurai Rides.

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First off I can imagine what you are thinking? How on earth is he really reviewing a sub compact vehicle? Isn’t he tall? Yes, it’s well documented that I’m rather over sized but that is beauty of the CX -3. Even for someone of my height Mazda’s latest CX Compact car didn’t restrict my movement, comfort or enjoyment what so ever. I’ll admit I had to lean that driver’s seat back so heaven help who ever attempts to sit behind me. Outside of that it was all good. This is the 2nd year for the CX-3 after its’ initial introduction into the Mazda line up last year. It’s essentially a replacement for the Mazda 2 which is no longer available in the U.S.

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Max & Mazda. Matching Blue as we hit the road.

Truthfully, after a solid debut Mazda is just tweaking a few things for 2017. They have made a few features available in lower trims besides the Grand Touring edition. You can enjoy the redesigned 18 inch wheels at the mid level trim now as well as the  i-Activsense package which offers adaptive cruise control, lane-departure warning, automated emergency braking, and more. Mazda shaved off nearly $800 to bring that add-on option pack just under $1200.

Another thing I will say is that the CX-3 Is not the ride to get if you’re planning on lugging around a lot of stuff. There’s modest trunk space here. You should be ok with your weekly personal groceries but massive shopping trips will have you putting bags in the rear seating space.

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Design wise Mazda remains the master of giving the look of cars costing more than they do. Surprisingly luxurious would be a great way to describe the sleek appearance of the CX-3.

This ride looks like a mini SUV but it handles like a car smoothly navigating the road. You’re getting 146 horses out of the 2 liter 4 cylinder engine. That’s getting you from 0 – 60 in 8 secs. Not bad at all. It definitely did the trick as I celebrated my birthday around New York City. In this case the smaller ride made parking that much easier.

Overall, my streak of good times with Mazda cars continues. From the seamless on road handling, to safety features, to the always simple entertainment media interface, Mazda’s consistent delivery of quality shines through with their 2nd run of the CX-3. In all honesty I really only see competition coming from within their own brand. What I mean is that the price of the Grand Touring starts around $27K at which point you may be tempted to hop up to the CX 5 for a solid increase in power and size. So, aside from some possible in-fighting, Mazda is looking pretty strong to close out the first quarter of the new year. Take a look below at a few images and swing by Mazda USA for even more CX-3 info.

Stay Tuned Samurai Rides has something special on deck to usher in the Spring.

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Hulu Wrote The Blueprint For Today’s Streaming Media

Hulu Wrote The Blueprint For Today’s Streaming Media

huluworld

Phones, Tablets, Lap Tops and Desk tops are no longer just number crunching devices. They pack all the entertainment value of your cable TV at a much less cost. You can select the same program at your own leisure and often bypass commercials. How the average person consumes their entertainment has changed radically as our world now come with us in our pockets. While streaming platforms like Amazon and Netflix may be the biggest brands on the block, Fast Company just released an interesting look back at just how Hulu got the ball rolling for the streaming giants of today. Take a look below. At the end you can link to FC’s ongoing Innovation series that this piece came from.

Remember when Netflix was a DVD-by-mail service? And its chief rival was the brick-and-mortar outlet Blockbuster? Feels like an eternity ago. Now Netflix looks over its shoulder at HBO on one side and Amazon on the other. But it was the breakthroughs generated by the less-praised and underappreciated Hulu that pointed the way to all of their success.

Fast Company put Hulu on the cover of our second World’s Most Innovative Companies issue in 2009. That decision was not a dig at Netflix or a mark of suspicion about its business. (Reed Hastings of Netflix had been a cover subject three years earlier.) Rather, it was a reflection of game-changing steps that Hulu was taking. At that time, Hulu was run by former Amazon executive Jason Kilar, who had to manage an assortment of owners—including both Fox and NBC—that had yet to embrace the idea of streaming their content. While Kilar had access to a rich trove of TV shows, he faced an ownership structure that was internally divided. For several of his many-headed bosses, the prospect of Hulu was at best a test, and at worst a threat to their core operation.

Kilar’s tactic was to play these owners off against each other just enough to keep them at bay, while he and his team furiously worked to create a new kind of viewing experience. Suddenly, streaming TV and even movies was easy, fun—and legal. At that point, the model was ad-supported in a user-friendly way that still hasn’t been replicated: Viewers could choose which ads they wanted to see, increasing the value for advertisers by constructing a qualified audience.

Eventually, Hulu’s corporate structure—not to mention the rise of streaming elsewhere, among its owners and most notably via Netflix—put the company on its heels and Kilar out of a job. But the user experience, design, and mass-market acceptance of streaming were all created or accelerated by Hulu. The most common narrative of innovation success often follows a single disruptor—Steve Jobs, Phil Knight, Mark Zuckerberg—without appreciating how much rests on the shoulders of progenitors and peers who advanced the game.

Today, of course, we expect to be able to stream everything via apps. (Back in 2008, most viewing happened on a desktop computer via the web browser.) Hulu is among a constellation of providers continuing to advance a revolution whose ultimate outcome is still unclear. Hulu hasn’t reaped the lion’s share of the rewards from its early innovations, but that doesn’t mean it didn’t have a powerful impact. And it continues to play a role in pressing Netflix, HBO, and others to keep advancing.

Via Fast Company

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Desktop Activity Isn’t As Dead As Experts Say

Desktop Activity Isn’t As Dead As Experts Say

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Mobile, Mobile, Mobile…..that’s the future wave. Smartphones are the growing platform of choice for everything digital and while the world is engaged in the screens carried in their back pockets, what has become of the desktop? Well, if you let the many digital experts tell it, stationary computers have one foot in the grave already and are preparing for a swan dive. Fortunately for me and many others like me the demise of the desktop has been greatly exaggerated.

Let’s look at just what the real current status of the desktop computer is in the social media area.

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According to FlurryMobile, 90 percent of mobile user time is spent in apps. Consumers are often using their phones with entertainment and communication intent — calling, texting, checking email, engaging on social media, watching videos, listening to music, getting directions, checking store hours and playing games such as Pokémon Go. The chart above supports this view the personal time is more suited for mobile device usage vs the general office/work hours of the day. But what about the actions that are taking place o these devices?

Where the device decisions get a little more complex is during the process of detailed transactions. Depending on what you’re doing and how major a transaction it is, desktop usage offers a several advantages in efficiency over smartphones. See the following excerpt from Search Engine Land.

Most consumer journeys involve cross-device usage; however, the device used for the final transaction is often determined by the type of transaction and the amount of data needed to complete the transaction.

An example of this type of deeply considered journey can seen in the financial services sector, when a consumer opens a retirement account and makes initial investments. It’s a complex decision with a high cost of failure, and the average consumer will research the process across multiple devices; however, the final transaction of creating the account requires entering a significant amount of data. For that reason, this step is more convenient to complete on a desktop or tablet then on a smartphone.

On the other hand, when the purchase is simple and straightforward without a high cost of failure, like booking a hotel room due to a flight cancellation, I’m more likely to book my hotel stay on my smartphone as I’m exiting the terminal instead of opening my laptop to complete the transaction. And in e-commerce scenarios, the ease of completing the transaction through a one-click purchase option can help increase mobile conversions.

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Once again we see that while usage and time spent is trending towards mobile access, there is a large portion of online active that is taking place almost exclusively on desktops.

[M]arketers always overestimate the appeal of new things and underestimate the power of traditional consumer behavior.
Bob Hoffman, The Ad Contrarian

In the end it would appear that the desktop is not going anywhere. Desktop functionality has become much more direct and focused. Folks are browsing, entertaining and communicating as they move about. Yet they are still sitting down for the bigger decisions and transactions. Keep this in need with your own business. Do you fall into any of those desktop heavy industries? Remember that it will always pay off to have a balance in your professional positioning. One that includes both stationary and mobile accessibility.

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SAMURAI RIDES: BACK ON THE ROAD WITH THE NEW 2017 MAZDA 3

SAMURAI RIDES: BACK ON THE ROAD WITH THE NEW 2017 MAZDA 3

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I was excited to see my first Mazda of the new year. The Mazda 3 rolls in with its 2017 edition in a gorgeous Cherry Red and I’m ready to roll out. I had a number of errands to handle in the tri state area so I was putting in those miles on the I-95. Highly enjoyable miles as Mazda never fails to provide me an excellent driving experience. Another edition of Samurai Rides is on deck!!!

After 2-3 years of auto reviews, I have to say that consistency is the word that comes to mind when I think of Mazda. Inside and out the attention to detail is steady across the brand and all its models. Focusing in on the Mazda 3 this time around and things are still as solid as ever. With this being my third spin in the 3 I can confirm that Mazda is definitely subscribing to an approach of not trying to reinvent the wheel. The short list of updates for the 2017 model echo those of the Mazda 6.

On the outside you get a new grill and headlight design. The rear bump is modified slightly as well. On the higher trims your 18 inch wheels have been tweaked a bit. The 16 inch standards wheel are unchanged from 2016 though. Hop inside and you get a few more revisions.

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The center console gets some additional space as Mazda switches up from a manual to an electric parking brake. Your flip-up screen is full color now as well. For a brand that boasts some of the best interior designs for under $30K you’ll get an upgrade in fabric and trim styles this year.

Just like the Mazda 6 the biggest driving update the G-Vectoring Control system to tighten up the steering a bit. The 3 hugs those curves just as well as the 6 does so this new GVC technology is a great move for a brand that has already locked itself into a very respected spot in the auto industry.

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Even covered in snow Mazda shines brillantly.

The 2017 Mazda 3 got a real good run with me as the weather dished out sun, rain, ice and snow and at no point did the 3 suffer in performance. In addition to that, I put that new heated steering wheel feature to work with the heated seats. Cold was not allowed in this ride.

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I’ve had nothing but glowing sentiments towards Mazda from day 1. The new 2017 Mazda 3 strongly continues that trend delivering a great combination of grace, style, innovation and power. If you’re looking for a great ride in a smaller package this is definitely the car for you. See more of the Mazda 3 here!

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Boom or Bust – The Future of Proximity In-Store Marketing

Boom or Bust – The Future of Proximity In-Store Marketing

Proximity Marketing

Not too long ago I tested out a number of proximity based apps in a few of New York’s larger retailer stores. As consumer habit continue to move towards mobile tech integration business are looking to get as up close and personal with shoppers as possible. Tailoring your in store experience based on where you are comes with a number of potential benefits. Below is the opening excerpt of a great piece discussing In-store proximity marketing. Check it out then hop over to the full post at the end.

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Today’s constantly connected consumers are using smartphones in-store more than ever. A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.

Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters. But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

Proximity marketing is an exciting concept, but a lot of people are worried they’ll be inundated with spam if they opt in.

That is an exciting concept. Talking about this out in the world will get you varying reactions, from concerns about privacy issues to the idea that your phone is going to spam you with Viagra ads non-stop, but if you boil down the idea, there are some really compelling concepts here.

Personalization Is A Key Benefit

Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning radio station. When his wife uses the car that evening, the car returns to her preferences. That’s an example of very useful personalization. Now, imagine if a retail store could do that for you.

We’ve seen online personalization become more and more sophisticated over the past decade with platforms such as Google AdWords and the Facebook Audience Network, and the addition of proximity marketing technologies is making it possible to expand that personalization in-store, effectively bridging the gap between digital and physical environments. There are both exciting and scary possibilities to this.

So, why can’t retailers live without it? The retailer will now be able to understand shopper behavior beyond POS data. Retailers currently have the ability to analyze traffic patterns, deliver personalized offers, measure dwell times, build on customer loyalty profiles and even A/B test physical displays. And what does the shopper get? By integrating this technology into a retailer’s app, the shopper gets an ultra-personalized experience through customer-specific offers, location-specific coupons and contextual information such as maps and menus.

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But the question that keeps coming up is: Will shoppers adapt to this kind of experience? If users don’t adopt the technology, hockey stick graphs will never happen for retailers. I think of a Sheryl Sandburg story I’ve heard during her presentations several times. When Caller ID first came out, users were scared by it. They thought the concept of knowing who’s calling before you picked up was creepy. Now, 20+ years later, we don’t pick up our phones without knowing who’s calling.The user’s perception of the technology completely flipped over a couple of decades.

It seems a general consensus among investors and marketers that someone will figure out and win the proximity marketing race.

***See the full Article Here via Topal.com***

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SAMURAI RIDES: HAPPY NEW YEAR W/ THE 2017 MITSUBISHI LANCER

SAMURAI RIDES: HAPPY NEW YEAR W/ THE 2017 MITSUBISHI LANCER

#SamuraiRides

Another year is in the books and I’m sure it comes as new surprise that I brought in the new year bouncing with another edition of Samurai Rides. Taking me into the year 2017 was the new Mitsubishi Lancer. It’s been 2 model years since I last got behind the wheel of a Lancer. Previously, Mitsubishi helped me navigate the streets of Miami for Art Basel. Their 2015 Lancer was a solid ride that got me all around the beautiful areas of southern Florida with no issue. Their 2017 model doesn’t stray far from its core designs and functionalities.

Letting the sun in and ready to hit the road.
Letting the sun in and ready to hit the road.

You can go to various auto review sites for specs and industry rankings. When I do Samurai Rides I try to give you real life applications for the cars you drive. That means where did I drive it, how did I feel and what type of people I think would benefit from this car.

In the final days of 2016 I made a few round trip runs home to New York and back to Philadelphia. With a little over 2 hours each way, it’s gives me a good space to get a feel for the ride in terms of on road handling and interior features. The exterior appearance was sharp and clean. The Diamond White finish and the 2-tone 16 inch alloy wheels were a good look. Standard LEDs, Halogen headlights and fog lights set things off nicely.

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I liked the Lancer immediately as soon as I pulled out. It has just enough power under the hood to navigate these often aggressive Northeast highways but not so much that I’m tempted to break any speed records.

You have the option of Sirius XM radio and navigation. Even when I’m making trips along routes I know in my sleep, the real time traffic notifications are always welcome. You’ll be thankful when you avoid getting stuck in an oncoming 30 min traffic backup and can continue smoothly on your way listening to your favorite tunes.

Rockford Fosgate has been the consistent audio sound system of all the Mitsubishi cars I’ve dealt with. This one sounded like it had a little more kick in the bass so that is pleasing to the ear. Again you have your full expected audio options of radio, cd, Bluetooth compatible linking, AUX cord and USB.

Brought Harlem to Philly. Sounds nice in the 2017 Lancer. #DriveMitsubishi #SamuraiRides

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Over recent years I’ve seen the rise of vehicles adding various sensors and on road warning indicators for blind spots, lane shifting and approaching objects. These are all great preemptive safety features. You don’t get those with the Lancer but in all honesty that didn’t take away from my driving experience. I didn’t feel less safe without an additional bell or buzzer going off. The Active Stability Control is solid as it works with the braking system to support tire griping on slick surfaces. Basically you just need to drive and keep your eyes on the road just as we all did for years before. Outside of the extended Summer season the winter holidays can be notorious for bad/dangerous/reckless driving. The Lancer got me home and back without issue. You can check some of the other safety features of the Lancer here.

The Lancer is a nice ride for the everyday person not looking for too much flash. This car isn’t made to remind you of another more luxurious brand. It provides you what you would need to effectively travel the roads at reasonable cost. You can select from 4 model trims that range in price from approx. $17K – $22K.

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I definitely would suggest the Lancer to a friend looking for something affordable for their day-to-day needs. Hop over to the Mitsubishi site and have a good look around. I think you’ll find what you’re looking for. See you soon with another editions of Samurai Rides.

**Check Out My Previous Auto Reviews**

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