Category Archives: Tech

SAMURAI RIDES: CELEBRATING LOVE AND FAMILY WITH THE 2017 MAZDA CX-5

SAMURAI RIDES: CELEBRATING LOVE AND FAMILY WITH THE 2017 MAZDA CX-5

Mazda cx 5

This has been quite an eventful summer. The last edition of Samurai Rides featured me celebrating the 1-year birthday of my son. This time around I had the honor of celebrating my brother’s wedding as Best Man.  With so many major events taking place across so many states, I need to have faith in the transportation I use for myself and my family. Fortunately, I was riding in 2017 Mazda CX-5 and let me tell you it took care of me, my son, my parent’s, anyone that needed to move around the event space for that wedding weekend. Mazda had us covered.

The last time I was driving a Mazda CX-5 I was in Atlanta preparing the final details for the Nomadness Summer barbecue so I know just what type of work this vehicle can put in. Fortunately, this time around I didn’t have as much stuff to carry and pick up. There was no food or alcohol runs,  just a few guests and some luggage bags for the festivities. More so than anything I needed to make sure that the ride was comfortable for my son. This was his 1st time him going to upstate New York and I wanted to make sure it was a comfy ride for him going up and back. He slept for most of the time so I take that as his stamp of approval. Up front in the driver’s seat Sirius XM and my USB port kept the tunes steady.

Mazda does a great job of combining convenience, control, and power with race car like design that still has this luxurious touch to its interior. Mazda is well-known for its stellar designing, especially its well-stitched leather interiors.

The weather that weekend was a little unsettled including more rain then I personally would have liked to see at a wedding but we worked around it. I will say that as always Mazda handled perfectly on the road despite the conditions of rain and wind. Nothing was able to mess up a ride. There was more than enough space in the ride and in the trunk. I would say that if you’re really looking for maximum space you probably want to look at the CX 9  but if you’re someone who is pretty modest with the loads that you’re going to be carrying then you’ll do great with the 5.

On the detailed side the Mazda’s crossover SUV currently ranks near the top of the SUV pack via U.S News and World Report. All this power and style will run you about $25K which is an amazing price. Mazda has been knocking it out the park with their recent redesigns. They have figured out how to pack so much into an affordable package and it’s a win/win for the people.

Hop over to Mazda.com for more info for this top on the line Crossover and stay tuned, the next edition of Samurai Rides will be a fun one, trust me.

**Check Out My Previous Auto Reviews**

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SAMURAI RIDES: INTRODUCING THE GENESIS G90 – SUMMERTIME EXCELLENCE

SAMURAI RIDES: INTRODUCING THE GENESIS G90 – SUMMERTIME EXCELLENCE

GENESIS G90 - P2

Samurai Rides is fun. At the heart of this work is the fun of hitting the roads of the U.S in the newest rides. Giving my honest views on the experience to help others make their car buying decisions is something I’ve really come to enjoy. This recent experience is one I’ve had circled on the calendar for a while. The new Genesis G90 brings luxury and power to the forefront. I LOVED this ride. I was fortunate enough to review the initial Genesis while it was still under Hyundai.  Now as its own line, Genesis is reintroducing itself. Let’s take a look at its top model the Genesis G90.

Ugly outside but its a beautiful ride in here. #SamuraiRides #DriveGenesis #GenesisG90

A post shared by Jason Francis – SMM (@smediasamurai) on

 

It was a special time while I experienced the Genesis G90, my son Max was celebrating his 1st birthday so there was a lot of running around to get things in order, but at least my little man was moving about in style. As soon as you enter the Genesis G90 you get the feeling of comfort and space.  Its roomy interior is laced with gorgeous Nappa leather and trimmed with a smooth wood finish. You’ll get all the features you could ask for from your multi-positioned seat adjustments, heated seats, seat memory for both the driver and passengers.

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My key driver needs were more than taken care of with Bluetooth connection for my hands-free phone capabilities, multiple USB ports for my on the road audio pleasure and SiriusXM to keep me tuned into the NBA playoffs.  Funny enough, when I wanted late night silence the sound dampening detail of the Genesis interior made for incredibly peaceful rides.

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From a handling perspective, the Genesis G90 feels and moves a lot lighter than it actually is. With all that power it was great on gas too. Speaking on the road elements of this ride, the safety detail is top-notch.  Many vehicles have Lane Detection tech to alert you when you’re swerving. The Genesis G90 actually has a subtle yet effective LKA, Lane Keep Assist feature that adjusts speed and aids you in pulling back in the lane if you swerve too deep. In addition to that, you get Smart Cruise Control, Blind Spot Detection, and Driver Alert features. The Genesis G90 is constantly reading the world around you and providing various levels of adjusted reactionary actions to make your travels as safe as possible.

I really had a hard time returning this car. The idea of redefining luxury from such an unexpected source really makes the Genesis stand out. There isn’t a thing you could ask for that the Genesis G90 doesn’t provide.  You can hop over to Genesis dot com to really dive into the bits and bolts of this amazing ride.

Traveling in Style

It’s early for the Genesis and I really look forward to what this new brand has in store for the future as it stakes its claim within the Luxury auto market.

**Check Out My Previous Auto Reviews**

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New Podcast Launch – Who’s Listening EP.00

New Podcast Launch – Who’s Listening EP.00 & EP.01

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Funny how life goes in circles. Years ago I was a pretty solid fixture in the internet radio/podcasting/online streaming space. I co-hosted a Toronto-based online show. I made regular appearances on a number of pretty popular online shows and even on my personal blog I was doing a video blogs very heavy.

Now, to have stepped away from that and then see you that same media blow up with a current surge of podcast activity I won’t lie it’s bittersweet. I think I have a habit of being too far ahead of the curve and several times I’m so far ahead that I missed out on the chance to monetize what it is I’ve already been doing.

With that being said, Facebook over the past week just rolled out a very interesting feature. They announced this back at the tail end of last year and now it’s finally hitting. They announce the audio only feature within Facebook live so if you’re not someone who is camera ready at the moment but has a lot to say, has a voice that needs to be heard or a voice that the people want to hear this is the perfect thing. Obviously, you would do your recordings for the benefit of a live audience at the same time your material is saved which you can direct people back to or share across social media.

This past week I introduced “Who’s Listening”.  Episode 00, the pilot episode. This is me stepping back into the podcast world with this first episode. I spoke about the Yankee captain Derek Jeter having his number retired along with a few Yankee memories. I touched on the NBA playoffs as well. In addition, there was social media talk about virtual reality and “Smart” tech like voice recognition.   The main topic of the show was the  “black women are trash black men or trash” t-shirt fiasco that hit the internet last week. I definitely gave some opinions on that so without further ado drop down and take a listen to the pilot episode of  Who’s Listening.

 

**UPDATED – LISTEN TO THE FIRST OFFICIAL EPISODE 01 HERE**

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NYC Hosts Word of Mouth Marketing Summit – [WOMMA 2017]

NYC Hosts Word of Mouth Marketing Summit – [WOMMA 2017]

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The New York Times building played host the annual WOMMA Summit this past week. The summit featured speakers from a number of major brands like MGM Grand, Tito’s Vodka, BuzzFeed, Wendy’s and many more.

WOMMA which stands for word-of-mouth-marketing presented two days of panel discussions, informative sessions that dove into various aspects of Social Media communication, content creation and the overall effect of digital activity on society. Many brands spoke about how they craft their respective voices along with the teams and systems that go into creating the content that the consumers see on a daily basis.

The online comedic wit of the Wendy’s brand was center stage for that chat courtesy of their V.P of Media, Ads & Social Brandon Rhoten.

Univision EVP Jessica Rodriguez opened up the Summit speaking on ownership of responsibility within her digital teams and the effects of “influencers”.

They also had a number of sessions that spoke not so much to a specific business purpose but how Society as a whole interacts with social media. As social continues to grow and evolve around us it’s playing a greater role in and having increased influence on day to day life. Topics such as prejudice, discrimination, fake news and more were touched on via author Emanuel Rosen

In addition to that WOMMA also addressed the issues of influencers in a few respective sessions. Kevin Knight of Experticity broke down what actually makes an influencer on various levels of scale, what their responsibilities are and how do they best express and deliver on the message of a respective brand.

It’s very informative to get a look into what larger mainstream businesses are doing and thinking in regards to social media. Learning what their methods are that result in the content that they create and what are the do’s and don’ts are that they apply to their own digital spaces. These things are important to be aware of as many of these brands set the trends that up-and-coming businesses and entrepreneurs tend to follow. Not to mention we see on a daily basis many mainstream bands continue to get social wrong and put themselves in positions where not just are they acting in error but then they are put on full display for the world to see just how out-of-touch they are. Truthfully speaking in today’s climate with social media as established as it is you should know the ramifications of the things you do in our business. Nothing is secret and customer service is now a spectator sport. How you treat your customers is no longer lost within phone calls and snail mail complaint letters.

Nicole Portwood of Tito’s Vodka says it best. “We focus on being as human as much as possible vs. being so product-driven.”

This sentiment does well in summing up the overall tone of the WOMMA Summit. Word of Mouth Marketing essentially is a reminder that no matter how far social media advances it is the social aspect, the direct person to person element that carries the greatest value for businesses to succeed. WOMMA isn’t stopping with the summit either. There are a number of events upcoming via WOMMA to continue the conversation of how our communication is evolving and impacting our business.

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Media Updates – Sharing New Content and Features

Media Updates – Sharing New Content and Features

SMS UPDATES

It’s been a while since I’ve taken time to share some of the things I’m doing. Fatherhood has changed the way I work and my ability to focus on “me” is in a bit of flux. Slowly but surely I’m reestablishing my digital presence, getting my creative juices flowing and putting content out into new spaces. It feel’s good. I view 2014 as a pivotal year. It was in that year that I covered my largest events, wrote my biggest (at the time) article

Thinking back a bit I view 2014 as a pivotal year. It was in that year that I covered my largest events, wrote my biggest (at the time) article and landed my first client as a consultant. I’m using that year as a reference point for the things that worked for me professionally and how to implement them within my new reality.  That’s within the social media industry and beyond.

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On the writing side of things, I’ve had a few recent pieces published via Complex. Sports connects to folks on so my levels so it’s cool to share thoughts within that space.  Here are mentions from my Knicks and Warriors stories.

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I’m also looking to bring a new outlook on Fatherhood to the forefront. Classic Daddy narratives often paint us in a position of voiceless, emotionless workers. As more dads are taking on the day-to-day hands-on duties of parenting in addition to work, it needs to be understood and respected that we are just as invested in the lives of our kids as anyone else.

In the last week, I’ve been featured by a couple of pro daddy platforms. It’s all about Max and whatever I need to do to keep him smiling.

Good Afternoon everyone👋😍 Meet @NightFall914 & his handsome son Max. This great guy knows the meaning of happiness. You can clearly see his efforts are well received in the joy his son has. A true man, a great father and positive role model. Let’s show him a warm welcome for being such a great Father on his journey as a father. I am proud of you @NightFall914 continue to be the amazing man you are. God has blessed you brother. Congratulations once again!!! Welcome to Fatherhood 👍😎 #FatherRights #DadCaresToo #DailyMessage #DailyInspiration #SingleDadLife4Ever #Daddy #Son #Daughter #Mommy #SingleDadLife #MommyLife #FathersWithoutBorders #ProudFatherOfALittleGirl #ProudParents #Postivevibes #PositiveChanges #SharedMoments #NewParents #FatherHood #ParentHood #Parenting

A post shared by FathersWithoutBorders (@fatherswithoutborders) on

at 9:44am PDT

The other feature was a great Q & A interview with DadofDivas. This is something I really want to build one going forward.

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Snippet from Dad of Divas Interview Feature

It’s a new world for me in many ways but with a new motivation to press forward, I’m excited about the future. Also as I have reached and helped many of my readers, I ask those of you viewing this to please reach back to me if you see something that you think I could a match for. Online features, writing, public speaking. I’m wide open to opportunity.

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Facebook Suffering From Severe SnapChat Envy

Facebook Suffering From Severe SnapChat Envy

FaceChat

As social media continues to grow and evolve Facebook still reigns as the dominant site. In addition, its native messenger is the top communication app followed by WhatsApp which FB acquired In 2014. Add Instagram to the Facebook team and you’d think Mark Z would have no issues at all regarding digital dominance. So can someone explain why every week we’re hit with another feature upgrade ripping off Snapchat? They’re not even trying to be subtle with it.

Instagram stories may go down as the one understandable and well executed Snap rip off of them all. On the most visually focused platform, taking the core snap function and making it complementary element of IG was smart. You have the main platform for the best images you take while utilizing the 24 hr cycle of the stories feature to give real-time interaction. Adding the LIVE broadcast feature from Facebook into the Instagram system creates the perfect short form social media platform. From there I would have loved for the Facebook team to focus on new features to make FB/IG/WhatsApp stand out from Snap. No such luck.

WhatsApp & FB Messenger have both been given a useful 24 hr Snap status features. In addition, they’ve also been flooded with childish filters/masks that have taken a life of their own on SnapChat. I’m sure there are those that love this but personally, I don’t get it. Imitation at all costs when you’re already the dominant force in the industry reeks of insecurity. Maybe its a ploy to pull in more Gen Z users who prefer images over classic text content?

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Let’s not forget that Facebook tried to acquire SnapChat back in 2013 but had it’s $3 Billion offer snubbed but the up and coming app. I guess if you can’t buy them out you recreate them on your own terms.

FB SNAP

Here’s a look at the timeline of FB vs Snap activity. What do you think of Facebook ‘s Snap feature integrations?

**Check Out My Previous Auto Reviews**

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Hulu Wrote The Blueprint For Today’s Streaming Media

Hulu Wrote The Blueprint For Today’s Streaming Media

huluworld

Phones, Tablets, Lap Tops and Desk tops are no longer just number crunching devices. They pack all the entertainment value of your cable TV at a much less cost. You can select the same program at your own leisure and often bypass commercials. How the average person consumes their entertainment has changed radically as our world now come with us in our pockets. While streaming platforms like Amazon and Netflix may be the biggest brands on the block, Fast Company just released an interesting look back at just how Hulu got the ball rolling for the streaming giants of today. Take a look below. At the end you can link to FC’s ongoing Innovation series that this piece came from.

Remember when Netflix was a DVD-by-mail service? And its chief rival was the brick-and-mortar outlet Blockbuster? Feels like an eternity ago. Now Netflix looks over its shoulder at HBO on one side and Amazon on the other. But it was the breakthroughs generated by the less-praised and underappreciated Hulu that pointed the way to all of their success.

Fast Company put Hulu on the cover of our second World’s Most Innovative Companies issue in 2009. That decision was not a dig at Netflix or a mark of suspicion about its business. (Reed Hastings of Netflix had been a cover subject three years earlier.) Rather, it was a reflection of game-changing steps that Hulu was taking. At that time, Hulu was run by former Amazon executive Jason Kilar, who had to manage an assortment of owners—including both Fox and NBC—that had yet to embrace the idea of streaming their content. While Kilar had access to a rich trove of TV shows, he faced an ownership structure that was internally divided. For several of his many-headed bosses, the prospect of Hulu was at best a test, and at worst a threat to their core operation.

Kilar’s tactic was to play these owners off against each other just enough to keep them at bay, while he and his team furiously worked to create a new kind of viewing experience. Suddenly, streaming TV and even movies was easy, fun—and legal. At that point, the model was ad-supported in a user-friendly way that still hasn’t been replicated: Viewers could choose which ads they wanted to see, increasing the value for advertisers by constructing a qualified audience.

Eventually, Hulu’s corporate structure—not to mention the rise of streaming elsewhere, among its owners and most notably via Netflix—put the company on its heels and Kilar out of a job. But the user experience, design, and mass-market acceptance of streaming were all created or accelerated by Hulu. The most common narrative of innovation success often follows a single disruptor—Steve Jobs, Phil Knight, Mark Zuckerberg—without appreciating how much rests on the shoulders of progenitors and peers who advanced the game.

Today, of course, we expect to be able to stream everything via apps. (Back in 2008, most viewing happened on a desktop computer via the web browser.) Hulu is among a constellation of providers continuing to advance a revolution whose ultimate outcome is still unclear. Hulu hasn’t reaped the lion’s share of the rewards from its early innovations, but that doesn’t mean it didn’t have a powerful impact. And it continues to play a role in pressing Netflix, HBO, and others to keep advancing.

Via Fast Company

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Desktop Activity Isn’t As Dead As Experts Say

Desktop Activity Isn’t As Dead As Experts Say

laptopslaptops

Mobile, Mobile, Mobile…..that’s the future wave. Smartphones are the growing platform of choice for everything digital and while the world is engaged in the screens carried in their back pockets, what has become of the desktop? Well, if you let the many digital experts tell it, stationary computers have one foot in the grave already and are preparing for a swan dive. Fortunately for me and many others like me the demise of the desktop has been greatly exaggerated.

Let’s look at just what the real current status of the desktop computer is in the social media area.

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According to FlurryMobile, 90 percent of mobile user time is spent in apps. Consumers are often using their phones with entertainment and communication intent — calling, texting, checking email, engaging on social media, watching videos, listening to music, getting directions, checking store hours and playing games such as Pokémon Go. The chart above supports this view the personal time is more suited for mobile device usage vs the general office/work hours of the day. But what about the actions that are taking place o these devices?

Where the device decisions get a little more complex is during the process of detailed transactions. Depending on what you’re doing and how major a transaction it is, desktop usage offers a several advantages in efficiency over smartphones. See the following excerpt from Search Engine Land.

Most consumer journeys involve cross-device usage; however, the device used for the final transaction is often determined by the type of transaction and the amount of data needed to complete the transaction.

An example of this type of deeply considered journey can seen in the financial services sector, when a consumer opens a retirement account and makes initial investments. It’s a complex decision with a high cost of failure, and the average consumer will research the process across multiple devices; however, the final transaction of creating the account requires entering a significant amount of data. For that reason, this step is more convenient to complete on a desktop or tablet then on a smartphone.

On the other hand, when the purchase is simple and straightforward without a high cost of failure, like booking a hotel room due to a flight cancellation, I’m more likely to book my hotel stay on my smartphone as I’m exiting the terminal instead of opening my laptop to complete the transaction. And in e-commerce scenarios, the ease of completing the transaction through a one-click purchase option can help increase mobile conversions.

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Once again we see that while usage and time spent is trending towards mobile access, there is a large portion of online active that is taking place almost exclusively on desktops.

[M]arketers always overestimate the appeal of new things and underestimate the power of traditional consumer behavior.
Bob Hoffman, The Ad Contrarian

In the end it would appear that the desktop is not going anywhere. Desktop functionality has become much more direct and focused. Folks are browsing, entertaining and communicating as they move about. Yet they are still sitting down for the bigger decisions and transactions. Keep this in need with your own business. Do you fall into any of those desktop heavy industries? Remember that it will always pay off to have a balance in your professional positioning. One that includes both stationary and mobile accessibility.

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SAMURAI RIDES: BACK ON THE ROAD WITH THE NEW 2017 MAZDA 3

SAMURAI RIDES: BACK ON THE ROAD WITH THE NEW 2017 MAZDA 3

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I was excited to see my first Mazda of the new year. The Mazda 3 rolls in with its 2017 edition in a gorgeous Cherry Red and I’m ready to roll out. I had a number of errands to handle in the tri state area so I was putting in those miles on the I-95. Highly enjoyable miles as Mazda never fails to provide me an excellent driving experience. Another edition of Samurai Rides is on deck!!!

After 2-3 years of auto reviews, I have to say that consistency is the word that comes to mind when I think of Mazda. Inside and out the attention to detail is steady across the brand and all its models. Focusing in on the Mazda 3 this time around and things are still as solid as ever. With this being my third spin in the 3 I can confirm that Mazda is definitely subscribing to an approach of not trying to reinvent the wheel. The short list of updates for the 2017 model echo those of the Mazda 6.

On the outside you get a new grill and headlight design. The rear bump is modified slightly as well. On the higher trims your 18 inch wheels have been tweaked a bit. The 16 inch standards wheel are unchanged from 2016 though. Hop inside and you get a few more revisions.

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The center console gets some additional space as Mazda switches up from a manual to an electric parking brake. Your flip-up screen is full color now as well. For a brand that boasts some of the best interior designs for under $30K you’ll get an upgrade in fabric and trim styles this year.

Just like the Mazda 6 the biggest driving update the G-Vectoring Control system to tighten up the steering a bit. The 3 hugs those curves just as well as the 6 does so this new GVC technology is a great move for a brand that has already locked itself into a very respected spot in the auto industry.

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Even covered in snow Mazda shines brillantly.

The 2017 Mazda 3 got a real good run with me as the weather dished out sun, rain, ice and snow and at no point did the 3 suffer in performance. In addition to that, I put that new heated steering wheel feature to work with the heated seats. Cold was not allowed in this ride.

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I’ve had nothing but glowing sentiments towards Mazda from day 1. The new 2017 Mazda 3 strongly continues that trend delivering a great combination of grace, style, innovation and power. If you’re looking for a great ride in a smaller package this is definitely the car for you. See more of the Mazda 3 here!

**Check Out My Previous Auto Reviews**

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Boom or Bust – The Future of Proximity In-Store Marketing

Boom or Bust – The Future of Proximity In-Store Marketing

Proximity Marketing

Not too long ago I tested out a number of proximity based apps in a few of New York’s larger retailer stores. As consumer habit continue to move towards mobile tech integration business are looking to get as up close and personal with shoppers as possible. Tailoring your in store experience based on where you are comes with a number of potential benefits. Below is the opening excerpt of a great piece discussing In-store proximity marketing. Check it out then hop over to the full post at the end.

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Today’s constantly connected consumers are using smartphones in-store more than ever. A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.

Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters. But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

Proximity marketing is an exciting concept, but a lot of people are worried they’ll be inundated with spam if they opt in.

That is an exciting concept. Talking about this out in the world will get you varying reactions, from concerns about privacy issues to the idea that your phone is going to spam you with Viagra ads non-stop, but if you boil down the idea, there are some really compelling concepts here.

Personalization Is A Key Benefit

Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning radio station. When his wife uses the car that evening, the car returns to her preferences. That’s an example of very useful personalization. Now, imagine if a retail store could do that for you.

We’ve seen online personalization become more and more sophisticated over the past decade with platforms such as Google AdWords and the Facebook Audience Network, and the addition of proximity marketing technologies is making it possible to expand that personalization in-store, effectively bridging the gap between digital and physical environments. There are both exciting and scary possibilities to this.

So, why can’t retailers live without it? The retailer will now be able to understand shopper behavior beyond POS data. Retailers currently have the ability to analyze traffic patterns, deliver personalized offers, measure dwell times, build on customer loyalty profiles and even A/B test physical displays. And what does the shopper get? By integrating this technology into a retailer’s app, the shopper gets an ultra-personalized experience through customer-specific offers, location-specific coupons and contextual information such as maps and menus.

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But the question that keeps coming up is: Will shoppers adapt to this kind of experience? If users don’t adopt the technology, hockey stick graphs will never happen for retailers. I think of a Sheryl Sandburg story I’ve heard during her presentations several times. When Caller ID first came out, users were scared by it. They thought the concept of knowing who’s calling before you picked up was creepy. Now, 20+ years later, we don’t pick up our phones without knowing who’s calling.The user’s perception of the technology completely flipped over a couple of decades.

It seems a general consensus among investors and marketers that someone will figure out and win the proximity marketing race.

***See the full Article Here via Topal.com***

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