Category Archives: Society

SAMURAI SIT DOWN: ACTRESS, MODEL & SINGER – GENESIS VAL LEON

SAMURAI SIT DOWN: ACTRESS, MODEL & SINGER – GENESIS VAL LEON

Genesis Val Leon

Multitasking is a term that people toss around a lot. It’s true that today we find ourselves doing various things at the same time. Well, today I want to present to you a woman that truly embodies the definition of multitasking. A triple threat in everyone sense of the term, meet Genesis Val Leon today’s Samurai Sit Down feature.

Please introduce yourself, where you’re from and what you do?

My name is Genesis Val Leon and I am a curly-haired actress, singer, and model from the Bronx, New York

What was your earliest Inspiration for acting and modeling

I’ve been performing as early as 8 years old. I was that kid that would dance to TV commercials and even the car alarms that would go off on my street. My first classical music/ voice classes started when I entered second grade. I vividly remember my dad playing music from an old record player. We literally would go around the world through music. I remember him playing Tommy Boy, Queen, Whitney, Michael, Prince, Ana Gabriel, Selena and so many other. He gave me one of my greatest traits which my broad music palette. It was something we shared and still till this day do. My dad is an engineer but has an immense love for music (singing)

As for acting, my mom. My mom has the most electric and contagious personality I have ever encountered. Think Rosie Perez meets Sofia Vergara with the most beautiful accent. I remember attempting to imitate her while she would try to reprimand me and getting in so much trouble. I also remember writing apology songs and performing them whenever I got in trouble. My mom is also a huge Novela ( Hispanic Soap Operas) fan. And boy, that’s where the fun really started. You have not really laughed until you’ve watched a novela episode.

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As for modeling, it just came with my personality. My first “pageant” was when I was 5 years old. I wish you all can see this video. I always had big hair and I guess my mom had put my hair in two ponytails. Well, I decided I wanted my hair out. Next thing you know, I walked out with my hair out in this gorgeous fro and strutted my way across the runway, made a detour and walked through the crowd- absolutely messed up the entire order and the organizer had to go and get me.

GVL Coming Soon

Continue reading SAMURAI SIT DOWN: ACTRESS, MODEL & SINGER – GENESIS VAL LEON

The Rock and Under Armour Have Been Cooking Up Something Real Good

The Rock and Under Armour Have Been Cooking Up Something Real Good

ROCK UA

What happens when today’s top action movie star links up with the innovative Under Armour Brand? You get the new Project Rock collection which looks to capture the intensity that Dwayne Johnson himself brings to the gym within the first over head-to-toe performance training collection for men and women.  The Project Rock collection is now available on UA.com and selective retail locations.

Check out a few images from this awesome collaboration along with statements from UA and The Rock!

ROCK TALK (1)

· COOLING TO CRUSH IT
UA CoolSwitch pulls heat away from skin for a cooling effect that helps you perform longer.

· GO HARD, BREATHE EASY
ArmourVent® mesh breathes & releases excess heat.

· SWEAT NOTHING
HeatGear® fabric wicks sweat to keep you dry & light.

The SuperVent Project Rock Training Collection debuts with a full product suite for men, featuring SuperVent tees, tanks, shorts and leggings. And for the first time, a women’s performance collection is available, including exclusive cut and sew styles for tanks, leggings, accessories and much more. Price points range from $34.99- $89.99.

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Also part of the collection is the Project Rock Delta training shoe—an exclusive version of the UA Delta trainer shoe that is inspired by Dwayne’s grueling training sessions. This cutting-edge footwear is built with Under Armour’s signature Charged Cushioning technology that absorbs impact and returns explosive energy. The training shoe also offers extended ankle support for increased stability and deep flex grooves to provide extra flexibility where you need it most. The Project Rock Delta is available globally today, retailing for $139.99.

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Brand integrity is a serious thing and when you think of The Rock there’s a certain faith you have in him when it comes to things of a health and fitness nature. I can’t wait to get a few pieces from this collection for myself.

If you like what you see here then please make sure you take a look at the Fall/Winter preview I was invited to recently.

**Click Here to view**

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Media Updates – Sharing New Content and Features

Media Updates – Sharing New Content and Features

SMS UPDATES

It’s been a while since I’ve taken time to share some of the things I’m doing. Fatherhood has changed the way I work and my ability to focus on “me” is in a bit of flux. Slowly but surely I’m reestablishing my digital presence, getting my creative juices flowing and putting content out into new spaces. It feel’s good. I view 2014 as a pivotal year. It was in that year that I covered my largest events, wrote my biggest (at the time) article

Thinking back a bit I view 2014 as a pivotal year. It was in that year that I covered my largest events, wrote my biggest (at the time) article and landed my first client as a consultant. I’m using that year as a reference point for the things that worked for me professionally and how to implement them within my new reality.  That’s within the social media industry and beyond.

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On the writing side of things, I’ve had a few recent pieces published via Complex. Sports connects to folks on so my levels so it’s cool to share thoughts within that space.  Here are mentions from my Knicks and Warriors stories.

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I’m also looking to bring a new outlook on Fatherhood to the forefront. Classic Daddy narratives often paint us in a position of voiceless, emotionless workers. As more dads are taking on the day-to-day hands-on duties of parenting in addition to work, it needs to be understood and respected that we are just as invested in the lives of our kids as anyone else.

In the last week, I’ve been featured by a couple of pro daddy platforms. It’s all about Max and whatever I need to do to keep him smiling.

Good Afternoon everyone👋😍 Meet @NightFall914 & his handsome son Max. This great guy knows the meaning of happiness. You can clearly see his efforts are well received in the joy his son has. A true man, a great father and positive role model. Let’s show him a warm welcome for being such a great Father on his journey as a father. I am proud of you @NightFall914 continue to be the amazing man you are. God has blessed you brother. Congratulations once again!!! Welcome to Fatherhood 👍😎 #FatherRights #DadCaresToo #DailyMessage #DailyInspiration #SingleDadLife4Ever #Daddy #Son #Daughter #Mommy #SingleDadLife #MommyLife #FathersWithoutBorders #ProudFatherOfALittleGirl #ProudParents #Postivevibes #PositiveChanges #SharedMoments #NewParents #FatherHood #ParentHood #Parenting

A post shared by FathersWithoutBorders (@fatherswithoutborders) on

at 9:44am PDT

The other feature was a great Q & A interview with DadofDivas. This is something I really want to build one going forward.

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Snippet from Dad of Divas Interview Feature

It’s a new world for me in many ways but with a new motivation to press forward, I’m excited about the future. Also as I have reached and helped many of my readers, I ask those of you viewing this to please reach back to me if you see something that you think I could a match for. Online features, writing, public speaking. I’m wide open to opportunity.

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The Mysterious Month of Me – Facing Birthday Doubts

The Mysterious Month of Me – Facing Birthday Doubts

The Mysterious Month of Me

I don’t think I’ve ever had a month go by as fast as March has this year. The 1st fatherly Month of Me is complete and it has been one of extreme introspection. I’m trying to figure life out now without snapping at folks or losing my mind. The responsibility of fatherhood weighs on everything I do. Every time I look I’m my son’s eyes I’m dedicated that much more to not give up. Yet and still life is dead set on pushing me to my “adulting” limits. The juggling of family, finances, and feelings can get very tricky.

March does always remind me of a number of standout individuals in my life. I’m thankful for those people and the overall community that stands with me. The emotional pick me ups are clutch at a time when I’m battling serious feelings of inadequacy. The thing is, life doesn’t always provide a guy the outlet to release in the manner needed. I’m approaching a year since I left New Rochelle and so much has changed within me.

SMS MOM DD

I’m attempting not to hold so much inside but that is part of who I am at times. I’m trying to still be true to me in a world that wants my skills and talents but wants it in a different package. The emotions of life and daily economics clash often. It’s a puzzle I’m still working on. All the while Max gets bigger, smarter, more aware…….his Daddy’s story is an interesting one to say the least, but it’s still in its’ opening chapters.

As a new phase of this parenting operation approaches, I look forward to life presenting more opportunities. I also expect life to continue fighting me at every turn. Nothing worth having comes easy. I’ve slowly made moves to reestablish elements of life that make me full like my old self. The evolution of me, the progressive work of Jason continues and I’m looking to let Love, Faith & Family drive me forward.

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Notification Overload – So Much Streaming So Little Reason

Notification Overload – So Much Streaming So Little Reason

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2016 will likely be remembered as the year that streaming exploded. What started with  Meerkat and Periscope evolved to Facebook Live and Instagram Stories updating their platforms to try to capture the lightning in a bottle of Snapchat. In the progress, we’ve enabled an entire generation to share their world with the world without filter. So, as my notification log fills up with messages about you, you and you “going live” I can’t help but wonder if it’s really a good thing?

Must we go live via streaming to show that we are actually living? This is a question I ask myself regularly as live video stream notifications light up my screen. I’m not simply curious about why everyone’s doing it but also why now? Video isn’t new. Vlogging is the organic heart of Youtube. Before every major media brand got it’s on channels it was person people content that ruled. When Periscope hit from the outside you’d think everyone was using it and the new wave had arrived. Truth be told, only a small % of people actually streamed on Periscope. The majority of people connected to watch others. Periscope links via Twitter so the “sign up” was easy. This is the point that caught my attention and it’s what I think is really at the heart of this “going live” movement.

People that really have invested valuable in their message were saying it before and they got better as the technology improved. They were on Youtube, Blogger, Vimeo, etc……Today, people stream not because they have important things to say or share but because it’s easy. It’s a feature now plugged into spaces they were already active in. You can think of this as the “I do it because I can” crowd. People want the SnapChat effect without having to build a new audience on SnapChat. Don’t get me wrong because there are many who are putting streaming technology to good use and are delivering real information content. You just have to weed it out via the new wave of look-at-me-do-nothing material. Streaming in many ways is just amateur hour cable television. How many shows do you have to cycle through to find the one that makes it worth your time?

Every time something crazy happens to a person folk say, “Man my life needs its own show.” No, it really doesn’t you need to be happy that something worse didn’t happen and try not to end up in that position again. We all don’t need shows about our lives. Like all things in this social media based world the initial hype will fade as the truly committed users continue to push through the masses with their messages.

I my humble view, existence should be measured by how you live life not by how many folks see yours.

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2016 The Year That Changed It All

2016 The Year That Changed It All

Digital Daddy, Social Media Samurai
Is this the end of the Social Media Samurai

Look around. Admittedly things have been a little quieter around here than many of you may be used to. The year 2016 was a monster for many people for a lot of reasons. While the theme of high-profile death has dominated the conversation recently, it’s been a focus on gain and new life that has been the signature of my year. From self-centered to selfless, my life went from 0 -100 with the May 27th arrival of my son, Maximus Xaiver Francis. Nothing was the same since.

Max’s birth came with me relocating to Philadelphia and a drastic shift in how I operated. My networks were changed, my access to certain levels of business were reduced and overall it was if I had just hit a mega reset button on my life. I’ve never been a person that took things and people for granted but the new perspective of my situation immediately made me see my daily New York routine in a different light. The small things that brought balance to my life that were no longer available weighed heavy on me for much of my time away from NY.

What really countered that feeling of displacement was a the beauty and happiness that washes over me everything I saw the innocent smile of my baby boy. Knowing nothing of the insane world around him, he only asks for love and protection. All the cliches’ are true regarding how a child makes you feel and how it changes you. As much as continue to juggle thoughts and feelings around my new status quo, I’ve never once looked at Max with anything but love and pride.

2016 forced me to change. It forced me to prove myself in ways I never thought. Those tests are still ongoing but I feel a renewed power and strength within me for what is to come on many levels. Social Media Samurai is not going anywhere. As I adapt to my new reality the brand will adapt as well. Who I am and what I am about will be revealed more as I expand SMS into new territory. With the growth of my own Tribe I will re-emerge stronger with a determination to get things done no matter what.

The previous 366 days at times knocked me down. There were many moments of doubt and frustration regarding all important aspects of my life, but as the saying goes if you are brought to it then you can make it through it. I’m here and ready to make 2017 a banner year for me and my loved ones. I’m not who I once was yet I’m still me. I’m better. For my son I will never stop evolving.

2017, it’s nice to finally meet you.

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A Social Media Assist For Cyber Monday

A Social Media Assist For Cyber Monday

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It’s that time of year when the holiday shopping season officially opens up! After all the Thanksgiving food has settled and the left overs are put away you turn your attention to the mega savings in your favorite store on and offline. This is also an important time for entrepreneurs. Small Business Saturday and Cyber Monday are made for those whose brands operate heavily via digital spaces. That is where I come in. Are you fully maximizing your online activity? How is your engagement with your followers? There are so many thing people often overlook that can make so much difference in the business they generate. Starting today, Cyber Monday and running until Christmas, I’ve cut my most popular service the Social Media Audit by 33% so for $100 I will dive into your online operations to lay out plans and real attainable goals for you and your business. You won’t be disappointed.

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Management & Consultation

The Social Media Samurai is always ready to help you. Are you looking for guidance with your digital strategy? Perhaps you need someone to speak to your organization about navigating social media in today’s ever-changing business environment? I can provide that and more. I’ve cut my audit service down for the holidays so it’s even easier to get started on the road to more success.

Contact me via contact@thesocialmediasamurai.com

At the very least make sure you stay connected with me across these Internets.

Hit the various links below to follow me on social media.

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The Sky Fell And We’re Still Here – Election 2016 1 Week Later

The Sky Fell And We’re Still Here [Election 2016 1 Week Later]

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It’s never been my way to rush to comment The bigger the issue the more time I give it so I can digest and really figure out what I’m feeling. Last week most of us were either waking up to news of the elections results or we were waking up wondering if what we witnessed election night was a dream. Nope, I wish I could say it was but 11/8/2016 saw the total shattering of the U.S political system as we know it when majority electoral votes won Donald Trump the U.S Presidency. There are an endless number of fingers to point if the blame game is your thing, but at this point I just want to look at us in terms of what next and what can we do with the cards we’ve been dealt, The rules of the game have been forever changed so it’s time to adjust.

Everyone’s lives are different. How folks exist day-to-day varies so individually there is self assessment of resources, plans and goals that need to be fine tuned. The new players in town aren’t here for us. It’s arguable that most of the old players weren’t here for us either. Making moves outside of the norm is becoming more essential with every passing day. Being able to do more with less has always been a key survival key and even those in steady financial standing should understand that stretching a dollar is good business in any case. We don’t fully know what Trump has in store for us but even now rumors build of tax hits and aid cuts to single mothers and lower-income families. Sharpen your skills and be open to earning opportunities outside the usual channels. Every dollar counts.

While getting the flow of funds in order there are other more immediate results from this election that are already in motion within our society. Trump’s win has put the super charged battery in the back of blatant, no punches pulled ignorance and racism. To say that people have been emboldened would be an understatement. There is already an increase of hate crimes, bullying and assaults and we’d be fooling ourselves to think it’ll get better anytime soon. With that being said I think there may just be an opportunity here for us. It’s been proven that the system is not for us. It never has been so in these times if ever it was essential for true unity and community building it’s now. Be your brother’s keeper, look out for the neighbor, step up when the ignorant and wicked make their presence felt in our space. One of the biggest things about America is that the basic level of comfort so many of us have makes us apathetic and slow to act when it’s most needed.  I honestly think this is the space where we can do the most good in the quickest amount of time. Showing that we will not be bullied, disrespected or violated is essential to the time we’re entering.

I’ve watched many people express their feelings about this election cycle. From the moment of Barack Obama’s 1st election win, Republican forces set on a path of obstruction and racially charged disrespect that America has never seen launched at a President. Unbeknownst to them they were indirectly creating the perfect storm that would eventually destroy their own party. Yet the truth is the neither party has ever really been for us. They pander to us for votes when needed then we sit and watch the same status quo play out. This is a wake up call across the board to the entire system.

If the people are ever going to be heard and felt it will be now as the forces of intolerance and hate mount up to ride over all those that don’t fit the twisted vision they have for this world. What makes this all the more concerning is that Trump truly does not know the role he was stumbled into. It’s one thing to be knowledgeable with negative intentions but to be ignorant on top of that creates the most dangerous of situations.

Disturbing times are here and please understand that we need to be there for each other. There’s no other way that this ends well for us. No matter what Trump attempts I truly believe a united people can overcome. Do we have true unity within us? Only time will time.

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In the mean time, while society is doing what it can, I have my young son to bring up and protect. He is priority 1, 2 & 3 regardless of what administration is in charge. It’s never a dull moment out here but we’re ready for it.

 

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SAMURAI RIDES: DADDY TIME W/ MAX & THE 2017 HYUNDAI SANTA FE LIMITED

SAMURAI RIDES: DADDY TIME W/ MAX & THE 2017 HYUNDAI SANTA FE LIMITED

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I’m always excited to get a look into the newest wheels that are coming to the people. Along with that, being able to share various aspects of my world is great. Now as I navigate the roads of Fatherhood, it makes my #SamurauRide features that much more special when I can share my son in the story. #DigitalDaddy duties got some help this time around from the 2017 Hyundai Santa Fe Limited. Keeping in the realm of crossover SUVs check out this latest from Hyundai!

A photo posted by nightfall914 (@nightfall914) on

The 2015 Santa Fe Sport was my Christmas shopping companion 2 years ago and made a great impression on me. Now getting behind the wheel of the 2017 Limited Edition it felt very familiar and keeps all the features I’ve come to expect from Hyundai’s SUV/Crossover series of vehicles. The Santa Fe is the largest ride within the series. Yet, to be honest with you, in terms of space the Tuscon is equally spacious. The Sante Fe Limited does add a few upgraded elements that really set it apart that I’ll get into shortly.

After a busy week catching up with family and handling major business in New York I returned to Philadelphia to see my son. October is here and while it is officially the Fall season, nature still appears to have a few good weather days left in her. What this means is a great opportunity to hit the city and enjoy some Daddy/Son time.

The level of trust needed in a vehicle and the attention to detail skyrockets once you’re joined by your child. Hyundai’s 2017 Santa Fe is incredibly roomy  for myself as the driver and Max with his car seat. The seat belts and fasteners held him in very firm as we hit the road. Also, the Limited edition Sante Fe gives you 2nd row captain chairs vs your standard passenger bench. With this upgrade Max’s car seat locks that much more firmly into his individual seat with more fear of sliding or shifting.

No shortage of space in the 2016 Santa Fe! #SamuraiRides
No shortage of space in the 2016 Santa Fe! Now let me get Max and his car seat in here. #SamuraiRides

Once Max is good I can take in the rest of the Santa Fe. The large touch screen, audio system, Bluetooth integration, safety alerts, panoramic sun roof and more are all there. Small but vital additions that really impressed me were the number of charging posts in this ride. Seeing a rear 3rd row usb charger was heaven in my eyes. As a social media manager there is time I need to just plug something(s) in and let it charge for the duration of a ride. The front ports are usually engaged with my phone so and 2nd and 3rd row options are clutch.

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Hyundai continues to stand out with its progressive SUV Crossovers.

I’ve always been impressed with how a ride that seats 7 handles as well as this does. I always remember the feel of my old Ford Expedition. It wasn’t a bad feeling, but you knew you were driving a legit truck so you had to handle it a little different. The Santa Fe could have you forgetting the type of car it actually is with how smooth it rides. Smooth enough that it put Max right to sleep in his seat.

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This is the Maximus stamp of approval for automotive comfort.

While Max catches up on some shut-eye, let me share a some images with you from my most recent time with Hyundai.

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For me,, the appeal of crossovers comes from the vehicle ability to be everything you need in any season. Speed and agility for the Summer gives way to size, power and durability for the winter. It can be packed full of riders for a night out, empty so you can enjoy a mind clearing cruise alone or get you around town w/ your child as you run errands. No matter the mission the Santa Fe serves you well.

Hop over to the Hyundai site for more details on the Santa Fe and all it has to offer.

**Check Out My Previous Auto Reviews**

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SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”

SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”

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It’s been a while since I last interviewed someone so its with great pleasure that I share this latest edition of Samurai Sitdown. I’ve always been about shining light on good people doing work that you may not be ever of or just good people in general. We need a lot more positive energy in these crazy times and this woman’s constant flow of hope filled, encouraging words in the midst of her steady Hip Hop representation are one of the things I look forward to while navigating these Internets. A jewel that’s been tucked away in the Dirty South, let me introduce you to Texas’s own Ms Sandrine.

A video posted by sandrine ✨ (@drineee) on

Can you please introduce yourself and tell us what you do? 

My name is Sandrine, also known as Drine, or Drineee on all social media platforms for all intents and purposes lol.  I’d like to say I wear many hats, or at least I try to anyway. Since 2011 I’ve transitioned from hip-hop journalist, to record label marketing rep to publicist. Oh, I’m also in finance as well.

It’s a pleasure to finally chop it up with you. Thank you for you time and lets hop right into things. Proper representation of culture and self are a big issue in many spaces right now. What does culture mean to you? In terms of Hip Hop, Nationality and Region?

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Hip Hop culture is one the most powerful forces in our society, period.  It started as a creative outlet and has turned into something way bigger than I think anyone could imagine.  When we saw politicians worrying about what 2Pac had to say, I think that’s when it really resonated that this was way deeper than rap. It’s more than music, it’s a way of life.  There are so many layers to it and I think that’s why we love it so much. 

True. That’s why we love it and why so many before us hate and fear it.

There’s a song for hustling, for your mama, for the come up, for love, for death and for everything else and the best part – it’s all genuine.  It’s easy to make a pop hit but it lasts a year, if that, and if they’re lucky, maybe some years because really, they aren’t talking about shit. When you make music with meaning it’s always going to outlast music for the moment.  

Continue reading SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”