Category Archives: Social Media

SAMURAI RIDES: THE 2017 MAZDA CX 3 – BIRTHDAY EDITION

 SAMURAI RIDES: THE 2017 MAZDA CX 3 – BIRTHDAY EDITION

#SamuraiRides #DriveMazda

After a short hiatus for the heart of the winter season, Samurai Rides is getting ready to welcome in warmer days. Before we hit the official start of Spring those good folks at Mazda sent me a little gift. Seeking to make my travel a bit more comfortable, the Mazda CX 3 Grand Touring was dropped off for me to enjoy my birthday week in style. Sitting at the top of the subcompact division you know the quality that Mazda delivers. When I saw the Dynamic Blue of this ride, my favorite color, I was in heaven, but enough chatter let’s dive into another edition of Samurai Rides.

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First off I can imagine what you are thinking? How on earth is he really reviewing a sub compact vehicle? Isn’t he tall? Yes, it’s well documented that I’m rather over sized but that is beauty of the CX -3. Even for someone of my height Mazda’s latest CX Compact car didn’t restrict my movement, comfort or enjoyment what so ever. I’ll admit I had to lean that driver’s seat back so heaven help who ever attempts to sit behind me. Outside of that it was all good. This is the 2nd year for the CX-3 after its’ initial introduction into the Mazda line up last year. It’s essentially a replacement for the Mazda 2 which is no longer available in the U.S.

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Max & Mazda. Matching Blue as we hit the road.

Truthfully, after a solid debut Mazda is just tweaking a few things for 2017. They have made a few features available in lower trims besides the Grand Touring edition. You can enjoy the redesigned 18 inch wheels at the mid level trim now as well as the  i-Activsense package which offers adaptive cruise control, lane-departure warning, automated emergency braking, and more. Mazda shaved off nearly $800 to bring that add-on option pack just under $1200.

Another thing I will say is that the CX-3 Is not the ride to get if you’re planning on lugging around a lot of stuff. There’s modest trunk space here. You should be ok with your weekly personal groceries but massive shopping trips will have you putting bags in the rear seating space.

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Design wise Mazda remains the master of giving the look of cars costing more than they do. Surprisingly luxurious would be a great way to describe the sleek appearance of the CX-3.

This ride looks like a mini SUV but it handles like a car smoothly navigating the road. You’re getting 146 horses out of the 2 liter 4 cylinder engine. That’s getting you from 0 – 60 in 8 secs. Not bad at all. It definitely did the trick as I celebrated my birthday around New York City. In this case the smaller ride made parking that much easier.

Overall, my streak of good times with Mazda cars continues. From the seamless on road handling, to safety features, to the always simple entertainment media interface, Mazda’s consistent delivery of quality shines through with their 2nd run of the CX-3. In all honesty I really only see competition coming from within their own brand. What I mean is that the price of the Grand Touring starts around $27K at which point you may be tempted to hop up to the CX 5 for a solid increase in power and size. So, aside from some possible in-fighting, Mazda is looking pretty strong to close out the first quarter of the new year. Take a look below at a few images and swing by Mazda USA for even more CX-3 info.

Stay Tuned Samurai Rides has something special on deck to usher in the Spring.

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Desktop Activity Isn’t As Dead As Experts Say

Desktop Activity Isn’t As Dead As Experts Say

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Mobile, Mobile, Mobile…..that’s the future wave. Smartphones are the growing platform of choice for everything digital and while the world is engaged in the screens carried in their back pockets, what has become of the desktop? Well, if you let the many digital experts tell it, stationary computers have one foot in the grave already and are preparing for a swan dive. Fortunately for me and many others like me the demise of the desktop has been greatly exaggerated.

Let’s look at just what the real current status of the desktop computer is in the social media area.

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According to FlurryMobile, 90 percent of mobile user time is spent in apps. Consumers are often using their phones with entertainment and communication intent — calling, texting, checking email, engaging on social media, watching videos, listening to music, getting directions, checking store hours and playing games such as Pokémon Go. The chart above supports this view the personal time is more suited for mobile device usage vs the general office/work hours of the day. But what about the actions that are taking place o these devices?

Where the device decisions get a little more complex is during the process of detailed transactions. Depending on what you’re doing and how major a transaction it is, desktop usage offers a several advantages in efficiency over smartphones. See the following excerpt from Search Engine Land.

Most consumer journeys involve cross-device usage; however, the device used for the final transaction is often determined by the type of transaction and the amount of data needed to complete the transaction.

An example of this type of deeply considered journey can seen in the financial services sector, when a consumer opens a retirement account and makes initial investments. It’s a complex decision with a high cost of failure, and the average consumer will research the process across multiple devices; however, the final transaction of creating the account requires entering a significant amount of data. For that reason, this step is more convenient to complete on a desktop or tablet then on a smartphone.

On the other hand, when the purchase is simple and straightforward without a high cost of failure, like booking a hotel room due to a flight cancellation, I’m more likely to book my hotel stay on my smartphone as I’m exiting the terminal instead of opening my laptop to complete the transaction. And in e-commerce scenarios, the ease of completing the transaction through a one-click purchase option can help increase mobile conversions.

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Once again we see that while usage and time spent is trending towards mobile access, there is a large portion of online active that is taking place almost exclusively on desktops.

[M]arketers always overestimate the appeal of new things and underestimate the power of traditional consumer behavior.
Bob Hoffman, The Ad Contrarian

In the end it would appear that the desktop is not going anywhere. Desktop functionality has become much more direct and focused. Folks are browsing, entertaining and communicating as they move about. Yet they are still sitting down for the bigger decisions and transactions. Keep this in need with your own business. Do you fall into any of those desktop heavy industries? Remember that it will always pay off to have a balance in your professional positioning. One that includes both stationary and mobile accessibility.

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Boom or Bust – The Future of Proximity In-Store Marketing

Boom or Bust – The Future of Proximity In-Store Marketing

Proximity Marketing

Not too long ago I tested out a number of proximity based apps in a few of New York’s larger retailer stores. As consumer habit continue to move towards mobile tech integration business are looking to get as up close and personal with shoppers as possible. Tailoring your in store experience based on where you are comes with a number of potential benefits. Below is the opening excerpt of a great piece discussing In-store proximity marketing. Check it out then hop over to the full post at the end.

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Today’s constantly connected consumers are using smartphones in-store more than ever. A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.

Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters. But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

Proximity marketing is an exciting concept, but a lot of people are worried they’ll be inundated with spam if they opt in.

That is an exciting concept. Talking about this out in the world will get you varying reactions, from concerns about privacy issues to the idea that your phone is going to spam you with Viagra ads non-stop, but if you boil down the idea, there are some really compelling concepts here.

Personalization Is A Key Benefit

Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning radio station. When his wife uses the car that evening, the car returns to her preferences. That’s an example of very useful personalization. Now, imagine if a retail store could do that for you.

We’ve seen online personalization become more and more sophisticated over the past decade with platforms such as Google AdWords and the Facebook Audience Network, and the addition of proximity marketing technologies is making it possible to expand that personalization in-store, effectively bridging the gap between digital and physical environments. There are both exciting and scary possibilities to this.

So, why can’t retailers live without it? The retailer will now be able to understand shopper behavior beyond POS data. Retailers currently have the ability to analyze traffic patterns, deliver personalized offers, measure dwell times, build on customer loyalty profiles and even A/B test physical displays. And what does the shopper get? By integrating this technology into a retailer’s app, the shopper gets an ultra-personalized experience through customer-specific offers, location-specific coupons and contextual information such as maps and menus.

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But the question that keeps coming up is: Will shoppers adapt to this kind of experience? If users don’t adopt the technology, hockey stick graphs will never happen for retailers. I think of a Sheryl Sandburg story I’ve heard during her presentations several times. When Caller ID first came out, users were scared by it. They thought the concept of knowing who’s calling before you picked up was creepy. Now, 20+ years later, we don’t pick up our phones without knowing who’s calling.The user’s perception of the technology completely flipped over a couple of decades.

It seems a general consensus among investors and marketers that someone will figure out and win the proximity marketing race.

***See the full Article Here via Topal.com***

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SAMURAI RIDES: HAPPY NEW YEAR W/ THE 2017 MITSUBISHI LANCER

SAMURAI RIDES: HAPPY NEW YEAR W/ THE 2017 MITSUBISHI LANCER

#SamuraiRides

Another year is in the books and I’m sure it comes as new surprise that I brought in the new year bouncing with another edition of Samurai Rides. Taking me into the year 2017 was the new Mitsubishi Lancer. It’s been 2 model years since I last got behind the wheel of a Lancer. Previously, Mitsubishi helped me navigate the streets of Miami for Art Basel. Their 2015 Lancer was a solid ride that got me all around the beautiful areas of southern Florida with no issue. Their 2017 model doesn’t stray far from its core designs and functionalities.

Letting the sun in and ready to hit the road.
Letting the sun in and ready to hit the road.

You can go to various auto review sites for specs and industry rankings. When I do Samurai Rides I try to give you real life applications for the cars you drive. That means where did I drive it, how did I feel and what type of people I think would benefit from this car.

In the final days of 2016 I made a few round trip runs home to New York and back to Philadelphia. With a little over 2 hours each way, it’s gives me a good space to get a feel for the ride in terms of on road handling and interior features. The exterior appearance was sharp and clean. The Diamond White finish and the 2-tone 16 inch alloy wheels were a good look. Standard LEDs, Halogen headlights and fog lights set things off nicely.

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I liked the Lancer immediately as soon as I pulled out. It has just enough power under the hood to navigate these often aggressive Northeast highways but not so much that I’m tempted to break any speed records.

You have the option of Sirius XM radio and navigation. Even when I’m making trips along routes I know in my sleep, the real time traffic notifications are always welcome. You’ll be thankful when you avoid getting stuck in an oncoming 30 min traffic backup and can continue smoothly on your way listening to your favorite tunes.

Rockford Fosgate has been the consistent audio sound system of all the Mitsubishi cars I’ve dealt with. This one sounded like it had a little more kick in the bass so that is pleasing to the ear. Again you have your full expected audio options of radio, cd, Bluetooth compatible linking, AUX cord and USB.

Brought Harlem to Philly. Sounds nice in the 2017 Lancer. #DriveMitsubishi #SamuraiRides

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Over recent years I’ve seen the rise of vehicles adding various sensors and on road warning indicators for blind spots, lane shifting and approaching objects. These are all great preemptive safety features. You don’t get those with the Lancer but in all honesty that didn’t take away from my driving experience. I didn’t feel less safe without an additional bell or buzzer going off. The Active Stability Control is solid as it works with the braking system to support tire griping on slick surfaces. Basically you just need to drive and keep your eyes on the road just as we all did for years before. Outside of the extended Summer season the winter holidays can be notorious for bad/dangerous/reckless driving. The Lancer got me home and back without issue. You can check some of the other safety features of the Lancer here.

The Lancer is a nice ride for the everyday person not looking for too much flash. This car isn’t made to remind you of another more luxurious brand. It provides you what you would need to effectively travel the roads at reasonable cost. You can select from 4 model trims that range in price from approx. $17K – $22K.

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I definitely would suggest the Lancer to a friend looking for something affordable for their day-to-day needs. Hop over to the Mitsubishi site and have a good look around. I think you’ll find what you’re looking for. See you soon with another editions of Samurai Rides.

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2017 Social Media Cheat Sheet

2017 Social Media Cheat Sheet

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The new year is underway and as you set out to execute your business plans it’s always nice to look over your presence online and make sure your business is being represented to the best of its abilities. From the proper dimensions on your profile images to the ideal time to post content, there is a science to this digital world. Fresh from the good people at SWM. Here’s a convenient cheap sheet you can cross reference your activity with to get the most out of all the major platforms. Just hit the jump for the full sheet.

You’ll also want to check out this collection of apps and tools that will add tons of value to your social media activity. I use more than half of these tools and can vouch for them. See the link at the end of the jump.

Continue reading 2017 Social Media Cheat Sheet

Notification Overload – So Much Streaming So Little Reason

Notification Overload – So Much Streaming So Little Reason

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2016 will likely be remembered as the year that streaming exploded. What started with  Meerkat and Periscope evolved to Facebook Live and Instagram Stories updating their platforms to try to capture the lightning in a bottle of Snapchat. In the progress, we’ve enabled an entire generation to share their world with the world without filter. So, as my notification log fills up with messages about you, you and you “going live” I can’t help but wonder if it’s really a good thing?

Must we go live via streaming to show that we are actually living? This is a question I ask myself regularly as live video stream notifications light up my screen. I’m not simply curious about why everyone’s doing it but also why now? Video isn’t new. Vlogging is the organic heart of Youtube. Before every major media brand got it’s on channels it was person people content that ruled. When Periscope hit from the outside you’d think everyone was using it and the new wave had arrived. Truth be told, only a small % of people actually streamed on Periscope. The majority of people connected to watch others. Periscope links via Twitter so the “sign up” was easy. This is the point that caught my attention and it’s what I think is really at the heart of this “going live” movement.

People that really have invested valuable in their message were saying it before and they got better as the technology improved. They were on Youtube, Blogger, Vimeo, etc……Today, people stream not because they have important things to say or share but because it’s easy. It’s a feature now plugged into spaces they were already active in. You can think of this as the “I do it because I can” crowd. People want the SnapChat effect without having to build a new audience on SnapChat. Don’t get me wrong because there are many who are putting streaming technology to good use and are delivering real information content. You just have to weed it out via the new wave of look-at-me-do-nothing material. Streaming in many ways is just amateur hour cable television. How many shows do you have to cycle through to find the one that makes it worth your time?

Every time something crazy happens to a person folk say, “Man my life needs its own show.” No, it really doesn’t you need to be happy that something worse didn’t happen and try not to end up in that position again. We all don’t need shows about our lives. Like all things in this social media based world the initial hype will fade as the truly committed users continue to push through the masses with their messages.

I my humble view, existence should be measured by how you live life not by how many folks see yours.

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Hip Hop is Dead…10 Years Later Nas Looks Back

Hip Hop is Dead…10 Years Later Nas Looks Back

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In 2006 Hip Hop was a very interesting place. While powerhouse names like Eminem, Jay-Z and Kanye West were still dominate, the mainstream is fully in the midst of a revolution led by the new music makers of the south. Lil Jon’s Crunk movement was turning out ultra energized club hit after hit. Atlanta’s Trap had invaded the scene as artists like T.I, Jeezy and Gucci Mane were just as well known in a city like New York as Jadakiss or Camron. And let’s not forget Ludacris and his DTP camp who would occupy multiple chart slots at a time. The Hip Hop landscape was changing and it was not going unnoticed by one of Hip Hop’s greats. In the view of Nasir Jones, he would tell you “Hip Hop is Dead.” I remember my personal excitement awaiting that release of this album. My Hip Hop taste is very NY for all the good, bad ad ugly of it. Nas’ attempt to being things back to the essence was a rallying cry for many even if it was short lived.

10 years since it’s scene shaking release Nas looks back on the Hip Hop Is Dead album that many rallied behind while even more rallied against. Unintended regional tensions resulted from Nas’ claim that the core elements of Hip Hop, music, wordplay, storytelling and lyricism had been given up for childish, hooks and low grade concepts. Linking up with Google Play and Mass Appeal, Nas delivers a 4 part digital documentary on the this controversial album.

“In retrospect, I missed the mark by miles,” he admits. “I didn’t want to pick people apart. I felt like that was for a younger artist to do. I thought the title was enough — to say it’s dead it was to say, ‘I don’t know where to begin, I don’t know where to start.’ But at least I’ll name it this and we’ll see what goes from there.”

Hit the jump to view the other 3 installments of the doc. Watch as Nas speaks on everything from the album title, his long anticipated collaboration with Jay-Z, to his current view of the culture and his present role in it.

Continue reading Hip Hop is Dead…10 Years Later Nas Looks Back

SAMURAI RIDES: HAPPY HOLIDAYS W/ THE 2017 MAZDA 6

SAMURAI RIDES: HAPPY HOLIDAYS W/ THE 2017 MAZDA 6

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It’s the most wonderful time of year!! Or it’s the perfect opportunity to get your mind off the crazy happenings in the world. Either way welcome to the holidays. Your Social Media Samurai is riding clean into Thanksgiving and Christmas with new 2017 Mazda 6 Grand touring!!

Mazda has won a very solid spot with me over the past couple years. They’re cranked out a number of great rides offering a little something for everyone. You last caught me driving the gorgeous Mazda CX -9 down in Atlanta for my Nomadness Tribe Reunion weekend. This time we’re turning up the family vibes and cutting down the scale of things. With Thanksgiving dinner seeing about a dozen people followed by some QT with my son Max and my parents, I didn’t need as big a vehicle as the CX-9. My northeast antics were ideal for the new Mazda 6. When a quality 4 door sedan can still drive you that sports car feel you’re in for a good time.

More at MazdaUSA.com
More at MazdaUSA.com

Naturally the first thing you have to ask yourself is whats new about that 2017 Mazda 6 from last years model? If you left it up to a simple eye test you might say not too much. Although with the sleek design of the 6 that’s not a bad thing.  You do get new headlight to front grille trim lighting. It’s a mean look at night but most of the 2017 changes took place inside the ride. You’ll notice the steering well is now the same design as the CX-9 and includes heating functions for those chilly winter nights. The driver info display screen and the flip-up dash design both have been upgraded to color screens from their preciously unimpressive black and white scheme. The real killer in appearance is when you step up to the Grand Tour Premium package. You get the choice of black or almond-colored nappa leather seats with titanium-gray piping and stitching! Not to mention the extra black trimming. Mazda never hands back on luxury interior design options.

As great as that is, now having my son in the ride with me, safety is as high on the priority scale as ever. I raved about the Mazda 6 safety features in my 2016 review. This time around the i-Activsense powered anti-collision sensors are able to identify pedestrians and  smaller moving objects in addition to other vehicles. The auto brake emergency features now is active in a 9mph to 99mph range. That’s up 9mph on the high-end. Mazda has also tightened up steering reactions on corner with their G-Vectoring control system. I definitely felt it and with these other improvements Mazda driver can continue to feel safe on the road.

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Yes, yes all this sounds great but nothing beats that hands on, real road riding. Smooth handling on the 95 north as I head from Philadelphia on Thanksgiving eve set the pace for me. During a very active traffic period the Mazda 6 had me feeling I was in a different place. Heated seats for the backed up Black Friday traffic kept me in comfort. Christmas tunes played on XM radio, setting the holiday mood on BOSE speakers. I had no complaints.

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Max and I had a little photo shoot and the Mazda 6 let Max nap on the way to the studio and back which made things that much easier for me.

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The Holidays get stressful for many people. Crowds, lines and traffic statistically send the road rage incidents up but while some folks lose their minds, I’m moving about with 100% peace of mind in the Mazda 6. Mazda has found a great balance between power, style and luxury. What’s more is that they have done so in pretty affordable fashion. You can hop over to the Mazda website for an even deeper look into the 6. I’m sure you’ll see something you like.

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A Social Media Assist For Cyber Monday

A Social Media Assist For Cyber Monday

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It’s that time of year when the holiday shopping season officially opens up! After all the Thanksgiving food has settled and the left overs are put away you turn your attention to the mega savings in your favorite store on and offline. This is also an important time for entrepreneurs. Small Business Saturday and Cyber Monday are made for those whose brands operate heavily via digital spaces. That is where I come in. Are you fully maximizing your online activity? How is your engagement with your followers? There are so many thing people often overlook that can make so much difference in the business they generate. Starting today, Cyber Monday and running until Christmas, I’ve cut my most popular service the Social Media Audit by 33% so for $100 I will dive into your online operations to lay out plans and real attainable goals for you and your business. You won’t be disappointed.

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Management & Consultation

The Social Media Samurai is always ready to help you. Are you looking for guidance with your digital strategy? Perhaps you need someone to speak to your organization about navigating social media in today’s ever-changing business environment? I can provide that and more. I’ve cut my audit service down for the holidays so it’s even easier to get started on the road to more success.

Contact me via contact@thesocialmediasamurai.com

At the very least make sure you stay connected with me across these Internets.

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SAMURAI RIDES: DADDY TIME W/ MAX & THE 2017 HYUNDAI SANTA FE LIMITED

SAMURAI RIDES: DADDY TIME W/ MAX & THE 2017 HYUNDAI SANTA FE LIMITED

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I’m always excited to get a look into the newest wheels that are coming to the people. Along with that, being able to share various aspects of my world is great. Now as I navigate the roads of Fatherhood, it makes my #SamurauRide features that much more special when I can share my son in the story. #DigitalDaddy duties got some help this time around from the 2017 Hyundai Santa Fe Limited. Keeping in the realm of crossover SUVs check out this latest from Hyundai!

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The 2015 Santa Fe Sport was my Christmas shopping companion 2 years ago and made a great impression on me. Now getting behind the wheel of the 2017 Limited Edition it felt very familiar and keeps all the features I’ve come to expect from Hyundai’s SUV/Crossover series of vehicles. The Santa Fe is the largest ride within the series. Yet, to be honest with you, in terms of space the Tuscon is equally spacious. The Sante Fe Limited does add a few upgraded elements that really set it apart that I’ll get into shortly.

After a busy week catching up with family and handling major business in New York I returned to Philadelphia to see my son. October is here and while it is officially the Fall season, nature still appears to have a few good weather days left in her. What this means is a great opportunity to hit the city and enjoy some Daddy/Son time.

The level of trust needed in a vehicle and the attention to detail skyrockets once you’re joined by your child. Hyundai’s 2017 Santa Fe is incredibly roomy  for myself as the driver and Max with his car seat. The seat belts and fasteners held him in very firm as we hit the road. Also, the Limited edition Sante Fe gives you 2nd row captain chairs vs your standard passenger bench. With this upgrade Max’s car seat locks that much more firmly into his individual seat with more fear of sliding or shifting.

No shortage of space in the 2016 Santa Fe! #SamuraiRides
No shortage of space in the 2016 Santa Fe! Now let me get Max and his car seat in here. #SamuraiRides

Once Max is good I can take in the rest of the Santa Fe. The large touch screen, audio system, Bluetooth integration, safety alerts, panoramic sun roof and more are all there. Small but vital additions that really impressed me were the number of charging posts in this ride. Seeing a rear 3rd row usb charger was heaven in my eyes. As a social media manager there is time I need to just plug something(s) in and let it charge for the duration of a ride. The front ports are usually engaged with my phone so and 2nd and 3rd row options are clutch.

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Hyundai continues to stand out with its progressive SUV Crossovers.

I’ve always been impressed with how a ride that seats 7 handles as well as this does. I always remember the feel of my old Ford Expedition. It wasn’t a bad feeling, but you knew you were driving a legit truck so you had to handle it a little different. The Santa Fe could have you forgetting the type of car it actually is with how smooth it rides. Smooth enough that it put Max right to sleep in his seat.

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This is the Maximus stamp of approval for automotive comfort.

While Max catches up on some shut-eye, let me share a some images with you from my most recent time with Hyundai.

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For me,, the appeal of crossovers comes from the vehicle ability to be everything you need in any season. Speed and agility for the Summer gives way to size, power and durability for the winter. It can be packed full of riders for a night out, empty so you can enjoy a mind clearing cruise alone or get you around town w/ your child as you run errands. No matter the mission the Santa Fe serves you well.

Hop over to the Hyundai site for more details on the Santa Fe and all it has to offer.

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