Category Archives: Media

SAMURAI RIDES: THE 2017 MAZDA CX 3 – BIRTHDAY EDITION

 SAMURAI RIDES: THE 2017 MAZDA CX 3 – BIRTHDAY EDITION

#SamuraiRides #DriveMazda

After a short hiatus for the heart of the winter season, Samurai Rides is getting ready to welcome in warmer days. Before we hit the official start of Spring those good folks at Mazda sent me a little gift. Seeking to make my travel a bit more comfortable, the Mazda CX 3 Grand Touring was dropped off for me to enjoy my birthday week in style. Sitting at the top of the subcompact division you know the quality that Mazda delivers. When I saw the Dynamic Blue of this ride, my favorite color, I was in heaven, but enough chatter let’s dive into another edition of Samurai Rides.

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First off I can imagine what you are thinking? How on earth is he really reviewing a sub compact vehicle? Isn’t he tall? Yes, it’s well documented that I’m rather over sized but that is beauty of the CX -3. Even for someone of my height Mazda’s latest CX Compact car didn’t restrict my movement, comfort or enjoyment what so ever. I’ll admit I had to lean that driver’s seat back so heaven help who ever attempts to sit behind me. Outside of that it was all good. This is the 2nd year for the CX-3 after its’ initial introduction into the Mazda line up last year. It’s essentially a replacement for the Mazda 2 which is no longer available in the U.S.

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Max & Mazda. Matching Blue as we hit the road.

Truthfully, after a solid debut Mazda is just tweaking a few things for 2017. They have made a few features available in lower trims besides the Grand Touring edition. You can enjoy the redesigned 18 inch wheels at the mid level trim now as well as the  i-Activsense package which offers adaptive cruise control, lane-departure warning, automated emergency braking, and more. Mazda shaved off nearly $800 to bring that add-on option pack just under $1200.

Another thing I will say is that the CX-3 Is not the ride to get if you’re planning on lugging around a lot of stuff. There’s modest trunk space here. You should be ok with your weekly personal groceries but massive shopping trips will have you putting bags in the rear seating space.

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Design wise Mazda remains the master of giving the look of cars costing more than they do. Surprisingly luxurious would be a great way to describe the sleek appearance of the CX-3.

This ride looks like a mini SUV but it handles like a car smoothly navigating the road. You’re getting 146 horses out of the 2 liter 4 cylinder engine. That’s getting you from 0 – 60 in 8 secs. Not bad at all. It definitely did the trick as I celebrated my birthday around New York City. In this case the smaller ride made parking that much easier.

Overall, my streak of good times with Mazda cars continues. From the seamless on road handling, to safety features, to the always simple entertainment media interface, Mazda’s consistent delivery of quality shines through with their 2nd run of the CX-3. In all honesty I really only see competition coming from within their own brand. What I mean is that the price of the Grand Touring starts around $27K at which point you may be tempted to hop up to the CX 5 for a solid increase in power and size. So, aside from some possible in-fighting, Mazda is looking pretty strong to close out the first quarter of the new year. Take a look below at a few images and swing by Mazda USA for even more CX-3 info.

Stay Tuned Samurai Rides has something special on deck to usher in the Spring.

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**Check Out My Previous Auto Reviews**

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Hulu Wrote The Blueprint For Today’s Streaming Media

Hulu Wrote The Blueprint For Today’s Streaming Media

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Phones, Tablets, Lap Tops and Desk tops are no longer just number crunching devices. They pack all the entertainment value of your cable TV at a much less cost. You can select the same program at your own leisure and often bypass commercials. How the average person consumes their entertainment has changed radically as our world now come with us in our pockets. While streaming platforms like Amazon and Netflix may be the biggest brands on the block, Fast Company just released an interesting look back at just how Hulu got the ball rolling for the streaming giants of today. Take a look below. At the end you can link to FC’s ongoing Innovation series that this piece came from.

Remember when Netflix was a DVD-by-mail service? And its chief rival was the brick-and-mortar outlet Blockbuster? Feels like an eternity ago. Now Netflix looks over its shoulder at HBO on one side and Amazon on the other. But it was the breakthroughs generated by the less-praised and underappreciated Hulu that pointed the way to all of their success.

Fast Company put Hulu on the cover of our second World’s Most Innovative Companies issue in 2009. That decision was not a dig at Netflix or a mark of suspicion about its business. (Reed Hastings of Netflix had been a cover subject three years earlier.) Rather, it was a reflection of game-changing steps that Hulu was taking. At that time, Hulu was run by former Amazon executive Jason Kilar, who had to manage an assortment of owners—including both Fox and NBC—that had yet to embrace the idea of streaming their content. While Kilar had access to a rich trove of TV shows, he faced an ownership structure that was internally divided. For several of his many-headed bosses, the prospect of Hulu was at best a test, and at worst a threat to their core operation.

Kilar’s tactic was to play these owners off against each other just enough to keep them at bay, while he and his team furiously worked to create a new kind of viewing experience. Suddenly, streaming TV and even movies was easy, fun—and legal. At that point, the model was ad-supported in a user-friendly way that still hasn’t been replicated: Viewers could choose which ads they wanted to see, increasing the value for advertisers by constructing a qualified audience.

Eventually, Hulu’s corporate structure—not to mention the rise of streaming elsewhere, among its owners and most notably via Netflix—put the company on its heels and Kilar out of a job. But the user experience, design, and mass-market acceptance of streaming were all created or accelerated by Hulu. The most common narrative of innovation success often follows a single disruptor—Steve Jobs, Phil Knight, Mark Zuckerberg—without appreciating how much rests on the shoulders of progenitors and peers who advanced the game.

Today, of course, we expect to be able to stream everything via apps. (Back in 2008, most viewing happened on a desktop computer via the web browser.) Hulu is among a constellation of providers continuing to advance a revolution whose ultimate outcome is still unclear. Hulu hasn’t reaped the lion’s share of the rewards from its early innovations, but that doesn’t mean it didn’t have a powerful impact. And it continues to play a role in pressing Netflix, HBO, and others to keep advancing.

Via Fast Company

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