Category Archives: Media

SAMURAI RIDES: INTRODUCING THE GENESIS G90 – SUMMERTIME EXCELLENCE

SAMURAI RIDES: INTRODUCING THE GENESIS G90 – SUMMERTIME EXCELLENCE

GENESIS G90 - P2

Samurai Rides is fun. At the heart of this work is the fun of hitting the roads of the U.S in the newest rides. Giving my honest views on the experience to help others make their car buying decisions is something I’ve really come to enjoy. This recent experience is one I’ve had circled on the calendar for a while. The new Genesis G90 brings luxury and power to the forefront. I LOVED this ride. I was fortunate enough to review the initial Genesis while it was still under Hyundai.  Now as its own line, Genesis is reintroducing itself. Let’s take a look at its top model the Genesis G90.

Ugly outside but its a beautiful ride in here. #SamuraiRides #DriveGenesis #GenesisG90

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It was a special time while I experienced the Genesis G90, my son Max was celebrating his 1st birthday so there was a lot of running around to get things in order, but at least my little man was moving about in style. As soon as you enter the Genesis G90 you get the feeling of comfort and space.  Its roomy interior is laced with gorgeous Nappa leather and trimmed with a smooth wood finish. You’ll get all the features you could ask for from your multi-positioned seat adjustments, heated seats, seat memory for both the driver and passengers.

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My key driver needs were more than taken care of with Bluetooth connection for my hands-free phone capabilities, multiple USB ports for my on the road audio pleasure and SiriusXM to keep me tuned into the NBA playoffs.  Funny enough, when I wanted late night silence the sound dampening detail of the Genesis interior made for incredibly peaceful rides.

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From a handling perspective, the Genesis G90 feels and moves a lot lighter than it actually is. With all that power it was great on gas too. Speaking on the road elements of this ride, the safety detail is top-notch.  Many vehicles have Lane Detection tech to alert you when you’re swerving. The Genesis G90 actually has a subtle yet effective LKA, Lane Keep Assist feature that adjusts speed and aids you in pulling back in the lane if you swerve too deep. In addition to that, you get Smart Cruise Control, Blind Spot Detection, and Driver Alert features. The Genesis G90 is constantly reading the world around you and providing various levels of adjusted reactionary actions to make your travels as safe as possible.

I really had a hard time returning this car. The idea of redefining luxury from such an unexpected source really makes the Genesis stand out. There isn’t a thing you could ask for that the Genesis G90 doesn’t provide.  You can hop over to Genesis dot com to really dive into the bits and bolts of this amazing ride.

Traveling in Style

It’s early for the Genesis and I really look forward to what this new brand has in store for the future as it stakes its claim within the Luxury auto market.

**Check Out My Previous Auto Reviews**

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New Podcast Launch – Who’s Listening EP.00

New Podcast Launch – Who’s Listening EP.00 & EP.01

WhosListening00

Funny how life goes in circles. Years ago I was a pretty solid fixture in the internet radio/podcasting/online streaming space. I co-hosted a Toronto-based online show. I made regular appearances on a number of pretty popular online shows and even on my personal blog I was doing a video blogs very heavy.

Now, to have stepped away from that and then see you that same media blow up with a current surge of podcast activity I won’t lie it’s bittersweet. I think I have a habit of being too far ahead of the curve and several times I’m so far ahead that I missed out on the chance to monetize what it is I’ve already been doing.

With that being said, Facebook over the past week just rolled out a very interesting feature. They announced this back at the tail end of last year and now it’s finally hitting. They announce the audio only feature within Facebook live so if you’re not someone who is camera ready at the moment but has a lot to say, has a voice that needs to be heard or a voice that the people want to hear this is the perfect thing. Obviously, you would do your recordings for the benefit of a live audience at the same time your material is saved which you can direct people back to or share across social media.

This past week I introduced “Who’s Listening”.  Episode 00, the pilot episode. This is me stepping back into the podcast world with this first episode. I spoke about the Yankee captain Derek Jeter having his number retired along with a few Yankee memories. I touched on the NBA playoffs as well. In addition, there was social media talk about virtual reality and “Smart” tech like voice recognition.   The main topic of the show was the  “black women are trash black men or trash” t-shirt fiasco that hit the internet last week. I definitely gave some opinions on that so without further ado drop down and take a listen to the pilot episode of  Who’s Listening.

 

**UPDATED – LISTEN TO THE FIRST OFFICIAL EPISODE 01 HERE**

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My Day Speaking at Kamit Prep Institute in Brooklyn

My Day Speaking at Kamit Prep Institute in BrooklynKamit Preparatory Institute Career

One of the best things you can do in life is to aid the upbringing of the next generation. From education to social interaction, it truly is our greatest duty to put the youth in a position to do things bigger and better than we ever did.  To that end, I recently was invited to speak to the students of Kamit Preparatory Institute in Brooklyn for their first annual Career Day. KPI is split into 2 internal schools housing K through grade 6 in the lower school and grade 7 to 12 in the Upper.  This enabled me to address student across the entire spectrum of the system. It was an amazing opportunity that I really look forward to doing again.  KPICareerDay8

I gave 4 different presentations that day sharing my work as a Social Media Manager. The engagement was high across the broad. The youngest students seemed more curious about me personally than professionally which was amusing. As the age and grade level increased the questions picked up in details and scope.

The oldest students were very intrigued about the business I am in both on the digital/social media side as well as the travel side with my direct work with Nomadness. To that end, I was the one that was surprised to find out just how many of these students had passports. Not only do they have passports but they were very active having traveled to Asia, Europe, Africa and many other places across the globe.  You could tell that there were a number of future tribe members in my presence.

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The key thing with speaking to groups of any size, age or demographic is making a connection. With the overall focus of the day being about Careers, I made it a point to let these young minds know, not to stress. Do not feel that you are expected to know what you want to do with your life right now. Especially for those preparing for college that was a vital point I needed them to understand. At times I think we lay out these expectations for our kids and try to give them a foolproof plan to success. It’s well intended and for earlier generations, it did make sense. Today the world is in flux. It’s ripe with opportunities that venture way outside of the box and we need to make sure our kids feel the support to explore these options.

I look forward to checking up on the students of KPI and hearing great things about them in the future. When my time was done, I quietly made my way toward the exit. Suddenly I was mobbed with hugs from a half-dozen 1 st graders. It was the perfect end to my day. As I watched the kids run off, I couldn’t help but think of my son. Max is turning 1-year-old and time will fly and have him in school before I know it……and I will be there. Let’s be there for our kids now and forever.

Kamit Prep Institute

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NYC Hosts Word of Mouth Marketing Summit – [WOMMA 2017]

NYC Hosts Word of Mouth Marketing Summit – [WOMMA 2017]

womma logo

The New York Times building played host the annual WOMMA Summit this past week. The summit featured speakers from a number of major brands like MGM Grand, Tito’s Vodka, BuzzFeed, Wendy’s and many more.

WOMMA which stands for word-of-mouth-marketing presented two days of panel discussions, informative sessions that dove into various aspects of Social Media communication, content creation and the overall effect of digital activity on society. Many brands spoke about how they craft their respective voices along with the teams and systems that go into creating the content that the consumers see on a daily basis.

The online comedic wit of the Wendy’s brand was center stage for that chat courtesy of their V.P of Media, Ads & Social Brandon Rhoten.

Univision EVP Jessica Rodriguez opened up the Summit speaking on ownership of responsibility within her digital teams and the effects of “influencers”.

They also had a number of sessions that spoke not so much to a specific business purpose but how Society as a whole interacts with social media. As social continues to grow and evolve around us it’s playing a greater role in and having increased influence on day to day life. Topics such as prejudice, discrimination, fake news and more were touched on via author Emanuel Rosen

In addition to that WOMMA also addressed the issues of influencers in a few respective sessions. Kevin Knight of Experticity broke down what actually makes an influencer on various levels of scale, what their responsibilities are and how do they best express and deliver on the message of a respective brand.

It’s very informative to get a look into what larger mainstream businesses are doing and thinking in regards to social media. Learning what their methods are that result in the content that they create and what are the do’s and don’ts are that they apply to their own digital spaces. These things are important to be aware of as many of these brands set the trends that up-and-coming businesses and entrepreneurs tend to follow. Not to mention we see on a daily basis many mainstream bands continue to get social wrong and put themselves in positions where not just are they acting in error but then they are put on full display for the world to see just how out-of-touch they are. Truthfully speaking in today’s climate with social media as established as it is you should know the ramifications of the things you do in our business. Nothing is secret and customer service is now a spectator sport. How you treat your customers is no longer lost within phone calls and snail mail complaint letters.

Nicole Portwood of Tito’s Vodka says it best. “We focus on being as human as much as possible vs. being so product-driven.”

This sentiment does well in summing up the overall tone of the WOMMA Summit. Word of Mouth Marketing essentially is a reminder that no matter how far social media advances it is the social aspect, the direct person to person element that carries the greatest value for businesses to succeed. WOMMA isn’t stopping with the summit either. There are a number of events upcoming via WOMMA to continue the conversation of how our communication is evolving and impacting our business.

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SAMURAI SIT DOWN: ACTRESS, MODEL & SINGER – GENESIS VAL LEON

SAMURAI SIT DOWN: ACTRESS, MODEL & SINGER – GENESIS VAL LEON

Genesis Val Leon

Multitasking is a term that people toss around a lot. It’s true that today we find ourselves doing various things at the same time. Well, today I want to present to you a woman that truly embodies the definition of multitasking. A triple threat in everyone sense of the term, meet Genesis Val Leon today’s Samurai Sit Down feature.

Please introduce yourself, where you’re from and what you do?

My name is Genesis Val Leon and I am a curly-haired actress, singer, and model from the Bronx, New York

What was your earliest Inspiration for acting and modeling

I’ve been performing as early as 8 years old. I was that kid that would dance to TV commercials and even the car alarms that would go off on my street. My first classical music/ voice classes started when I entered second grade. I vividly remember my dad playing music from an old record player. We literally would go around the world through music. I remember him playing Tommy Boy, Queen, Whitney, Michael, Prince, Ana Gabriel, Selena and so many other. He gave me one of my greatest traits which my broad music palette. It was something we shared and still till this day do. My dad is an engineer but has an immense love for music (singing)

As for acting, my mom. My mom has the most electric and contagious personality I have ever encountered. Think Rosie Perez meets Sofia Vergara with the most beautiful accent. I remember attempting to imitate her while she would try to reprimand me and getting in so much trouble. I also remember writing apology songs and performing them whenever I got in trouble. My mom is also a huge Novela ( Hispanic Soap Operas) fan. And boy, that’s where the fun really started. You have not really laughed until you’ve watched a novela episode.

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As for modeling, it just came with my personality. My first “pageant” was when I was 5 years old. I wish you all can see this video. I always had big hair and I guess my mom had put my hair in two ponytails. Well, I decided I wanted my hair out. Next thing you know, I walked out with my hair out in this gorgeous fro and strutted my way across the runway, made a detour and walked through the crowd- absolutely messed up the entire order and the organizer had to go and get me.

GVL Coming Soon

Continue reading SAMURAI SIT DOWN: ACTRESS, MODEL & SINGER – GENESIS VAL LEON

Media Updates – Sharing New Content and Features

Media Updates – Sharing New Content and Features

SMS UPDATES

It’s been a while since I’ve taken time to share some of the things I’m doing. Fatherhood has changed the way I work and my ability to focus on “me” is in a bit of flux. Slowly but surely I’m reestablishing my digital presence, getting my creative juices flowing and putting content out into new spaces. It feel’s good. I view 2014 as a pivotal year. It was in that year that I covered my largest events, wrote my biggest (at the time) article

Thinking back a bit I view 2014 as a pivotal year. It was in that year that I covered my largest events, wrote my biggest (at the time) article and landed my first client as a consultant. I’m using that year as a reference point for the things that worked for me professionally and how to implement them within my new reality.  That’s within the social media industry and beyond.

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On the writing side of things, I’ve had a few recent pieces published via Complex. Sports connects to folks on so my levels so it’s cool to share thoughts within that space.  Here are mentions from my Knicks and Warriors stories.

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I’m also looking to bring a new outlook on Fatherhood to the forefront. Classic Daddy narratives often paint us in a position of voiceless, emotionless workers. As more dads are taking on the day-to-day hands-on duties of parenting in addition to work, it needs to be understood and respected that we are just as invested in the lives of our kids as anyone else.

In the last week, I’ve been featured by a couple of pro daddy platforms. It’s all about Max and whatever I need to do to keep him smiling.

Good Afternoon everyone👋😍 Meet @NightFall914 & his handsome son Max. This great guy knows the meaning of happiness. You can clearly see his efforts are well received in the joy his son has. A true man, a great father and positive role model. Let’s show him a warm welcome for being such a great Father on his journey as a father. I am proud of you @NightFall914 continue to be the amazing man you are. God has blessed you brother. Congratulations once again!!! Welcome to Fatherhood 👍😎 #FatherRights #DadCaresToo #DailyMessage #DailyInspiration #SingleDadLife4Ever #Daddy #Son #Daughter #Mommy #SingleDadLife #MommyLife #FathersWithoutBorders #ProudFatherOfALittleGirl #ProudParents #Postivevibes #PositiveChanges #SharedMoments #NewParents #FatherHood #ParentHood #Parenting

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at 9:44am PDT

The other feature was a great Q & A interview with DadofDivas. This is something I really want to build one going forward.

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Snippet from Dad of Divas Interview Feature

It’s a new world for me in many ways but with a new motivation to press forward, I’m excited about the future. Also as I have reached and helped many of my readers, I ask those of you viewing this to please reach back to me if you see something that you think I could a match for. Online features, writing, public speaking. I’m wide open to opportunity.

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SAMURAI RIDES: THE 2017 MAZDA CX 3 – BIRTHDAY EDITION

 SAMURAI RIDES: THE 2017 MAZDA CX 3 – BIRTHDAY EDITION

#SamuraiRides #DriveMazda

After a short hiatus for the heart of the winter season, Samurai Rides is getting ready to welcome in warmer days. Before we hit the official start of Spring those good folks at Mazda sent me a little gift. Seeking to make my travel a bit more comfortable, the Mazda CX 3 Grand Touring was dropped off for me to enjoy my birthday week in style. Sitting at the top of the subcompact division you know the quality that Mazda delivers. When I saw the Dynamic Blue of this ride, my favorite color, I was in heaven, but enough chatter let’s dive into another edition of Samurai Rides.

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First off I can imagine what you are thinking? How on earth is he really reviewing a sub compact vehicle? Isn’t he tall? Yes, it’s well documented that I’m rather over sized but that is beauty of the CX -3. Even for someone of my height Mazda’s latest CX Compact car didn’t restrict my movement, comfort or enjoyment what so ever. I’ll admit I had to lean that driver’s seat back so heaven help who ever attempts to sit behind me. Outside of that it was all good. This is the 2nd year for the CX-3 after its’ initial introduction into the Mazda line up last year. It’s essentially a replacement for the Mazda 2 which is no longer available in the U.S.

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Max & Mazda. Matching Blue as we hit the road.

Truthfully, after a solid debut Mazda is just tweaking a few things for 2017. They have made a few features available in lower trims besides the Grand Touring edition. You can enjoy the redesigned 18 inch wheels at the mid level trim now as well as the  i-Activsense package which offers adaptive cruise control, lane-departure warning, automated emergency braking, and more. Mazda shaved off nearly $800 to bring that add-on option pack just under $1200.

Another thing I will say is that the CX-3 Is not the ride to get if you’re planning on lugging around a lot of stuff. There’s modest trunk space here. You should be ok with your weekly personal groceries but massive shopping trips will have you putting bags in the rear seating space.

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Design wise Mazda remains the master of giving the look of cars costing more than they do. Surprisingly luxurious would be a great way to describe the sleek appearance of the CX-3.

This ride looks like a mini SUV but it handles like a car smoothly navigating the road. You’re getting 146 horses out of the 2 liter 4 cylinder engine. That’s getting you from 0 – 60 in 8 secs. Not bad at all. It definitely did the trick as I celebrated my birthday around New York City. In this case the smaller ride made parking that much easier.

Overall, my streak of good times with Mazda cars continues. From the seamless on road handling, to safety features, to the always simple entertainment media interface, Mazda’s consistent delivery of quality shines through with their 2nd run of the CX-3. In all honesty I really only see competition coming from within their own brand. What I mean is that the price of the Grand Touring starts around $27K at which point you may be tempted to hop up to the CX 5 for a solid increase in power and size. So, aside from some possible in-fighting, Mazda is looking pretty strong to close out the first quarter of the new year. Take a look below at a few images and swing by Mazda USA for even more CX-3 info.

Stay Tuned Samurai Rides has something special on deck to usher in the Spring.

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**Check Out My Previous Auto Reviews**

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Hulu Wrote The Blueprint For Today’s Streaming Media

Hulu Wrote The Blueprint For Today’s Streaming Media

huluworld

Phones, Tablets, Lap Tops and Desk tops are no longer just number crunching devices. They pack all the entertainment value of your cable TV at a much less cost. You can select the same program at your own leisure and often bypass commercials. How the average person consumes their entertainment has changed radically as our world now come with us in our pockets. While streaming platforms like Amazon and Netflix may be the biggest brands on the block, Fast Company just released an interesting look back at just how Hulu got the ball rolling for the streaming giants of today. Take a look below. At the end you can link to FC’s ongoing Innovation series that this piece came from.

Remember when Netflix was a DVD-by-mail service? And its chief rival was the brick-and-mortar outlet Blockbuster? Feels like an eternity ago. Now Netflix looks over its shoulder at HBO on one side and Amazon on the other. But it was the breakthroughs generated by the less-praised and underappreciated Hulu that pointed the way to all of their success.

Fast Company put Hulu on the cover of our second World’s Most Innovative Companies issue in 2009. That decision was not a dig at Netflix or a mark of suspicion about its business. (Reed Hastings of Netflix had been a cover subject three years earlier.) Rather, it was a reflection of game-changing steps that Hulu was taking. At that time, Hulu was run by former Amazon executive Jason Kilar, who had to manage an assortment of owners—including both Fox and NBC—that had yet to embrace the idea of streaming their content. While Kilar had access to a rich trove of TV shows, he faced an ownership structure that was internally divided. For several of his many-headed bosses, the prospect of Hulu was at best a test, and at worst a threat to their core operation.

Kilar’s tactic was to play these owners off against each other just enough to keep them at bay, while he and his team furiously worked to create a new kind of viewing experience. Suddenly, streaming TV and even movies was easy, fun—and legal. At that point, the model was ad-supported in a user-friendly way that still hasn’t been replicated: Viewers could choose which ads they wanted to see, increasing the value for advertisers by constructing a qualified audience.

Eventually, Hulu’s corporate structure—not to mention the rise of streaming elsewhere, among its owners and most notably via Netflix—put the company on its heels and Kilar out of a job. But the user experience, design, and mass-market acceptance of streaming were all created or accelerated by Hulu. The most common narrative of innovation success often follows a single disruptor—Steve Jobs, Phil Knight, Mark Zuckerberg—without appreciating how much rests on the shoulders of progenitors and peers who advanced the game.

Today, of course, we expect to be able to stream everything via apps. (Back in 2008, most viewing happened on a desktop computer via the web browser.) Hulu is among a constellation of providers continuing to advance a revolution whose ultimate outcome is still unclear. Hulu hasn’t reaped the lion’s share of the rewards from its early innovations, but that doesn’t mean it didn’t have a powerful impact. And it continues to play a role in pressing Netflix, HBO, and others to keep advancing.

Via Fast Company

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