Category Archives: Entrepreneurship

Desktop Activity Isn’t As Dead As Experts Say

Desktop Activity Isn’t As Dead As Experts Say

laptopslaptops

Mobile, Mobile, Mobile…..that’s the future wave. Smartphones are the growing platform of choice for everything digital and while the world is engaged in the screens carried in their back pockets, what has become of the desktop? Well, if you let the many digital experts tell it, stationary computers have one foot in the grave already and are preparing for a swan dive. Fortunately for me and many others like me the demise of the desktop has been greatly exaggerated.

Let’s look at just what the real current status of the desktop computer is in the social media area.

Time-of-Day-Device-1-800x500

According to FlurryMobile, 90 percent of mobile user time is spent in apps. Consumers are often using their phones with entertainment and communication intent — calling, texting, checking email, engaging on social media, watching videos, listening to music, getting directions, checking store hours and playing games such as Pokémon Go. The chart above supports this view the personal time is more suited for mobile device usage vs the general office/work hours of the day. But what about the actions that are taking place o these devices?

Where the device decisions get a little more complex is during the process of detailed transactions. Depending on what you’re doing and how major a transaction it is, desktop usage offers a several advantages in efficiency over smartphones. See the following excerpt from Search Engine Land.

Most consumer journeys involve cross-device usage; however, the device used for the final transaction is often determined by the type of transaction and the amount of data needed to complete the transaction.

An example of this type of deeply considered journey can seen in the financial services sector, when a consumer opens a retirement account and makes initial investments. It’s a complex decision with a high cost of failure, and the average consumer will research the process across multiple devices; however, the final transaction of creating the account requires entering a significant amount of data. For that reason, this step is more convenient to complete on a desktop or tablet then on a smartphone.

On the other hand, when the purchase is simple and straightforward without a high cost of failure, like booking a hotel room due to a flight cancellation, I’m more likely to book my hotel stay on my smartphone as I’m exiting the terminal instead of opening my laptop to complete the transaction. And in e-commerce scenarios, the ease of completing the transaction through a one-click purchase option can help increase mobile conversions.

EMARKETER-eCommerceSales-ByCategory-523x600

Once again we see that while usage and time spent is trending towards mobile access, there is a large portion of online active that is taking place almost exclusively on desktops.

[M]arketers always overestimate the appeal of new things and underestimate the power of traditional consumer behavior.
Bob Hoffman, The Ad Contrarian

In the end it would appear that the desktop is not going anywhere. Desktop functionality has become much more direct and focused. Folks are browsing, entertaining and communicating as they move about. Yet they are still sitting down for the bigger decisions and transactions. Keep this in need with your own business. Do you fall into any of those desktop heavy industries? Remember that it will always pay off to have a balance in your professional positioning. One that includes both stationary and mobile accessibility.

Facebook

Twitter

Instagram

Foursquare

SAMURAI RIDES: BACK ON THE ROAD WITH THE NEW 2017 MAZDA 3

SAMURAI RIDES: BACK ON THE ROAD WITH THE NEW 2017 MAZDA 3

20170106_080158

I was excited to see my first Mazda of the new year. The Mazda 3 rolls in with its 2017 edition in a gorgeous Cherry Red and I’m ready to roll out. I had a number of errands to handle in the tri state area so I was putting in those miles on the I-95. Highly enjoyable miles as Mazda never fails to provide me an excellent driving experience. Another edition of Samurai Rides is on deck!!!

After 2-3 years of auto reviews, I have to say that consistency is the word that comes to mind when I think of Mazda. Inside and out the attention to detail is steady across the brand and all its models. Focusing in on the Mazda 3 this time around and things are still as solid as ever. With this being my third spin in the 3 I can confirm that Mazda is definitely subscribing to an approach of not trying to reinvent the wheel. The short list of updates for the 2017 model echo those of the Mazda 6.

On the outside you get a new grill and headlight design. The rear bump is modified slightly as well. On the higher trims your 18 inch wheels have been tweaked a bit. The 16 inch standards wheel are unchanged from 2016 though. Hop inside and you get a few more revisions.

2017-m3s-interior-black-m3s-gallery-min

The center console gets some additional space as Mazda switches up from a manual to an electric parking brake. Your flip-up screen is full color now as well. For a brand that boasts some of the best interior designs for under $30K you’ll get an upgrade in fabric and trim styles this year.

Just like the Mazda 6 the biggest driving update the G-Vectoring Control system to tighten up the steering a bit. The 3 hugs those curves just as well as the 6 does so this new GVC technology is a great move for a brand that has already locked itself into a very respected spot in the auto industry.

IMG_20170110_144348_654
Even covered in snow Mazda shines brillantly.

The 2017 Mazda 3 got a real good run with me as the weather dished out sun, rain, ice and snow and at no point did the 3 suffer in performance. In addition to that, I put that new heated steering wheel feature to work with the heated seats. Cold was not allowed in this ride.

This slideshow requires JavaScript.

I’ve had nothing but glowing sentiments towards Mazda from day 1. The new 2017 Mazda 3 strongly continues that trend delivering a great combination of grace, style, innovation and power. If you’re looking for a great ride in a smaller package this is definitely the car for you. See more of the Mazda 3 here!

**Check Out My Previous Auto Reviews**

Facebook

Twitter

Instagram

Foursquare

 

 

SAMURAI RIDES: HAPPY NEW YEAR W/ THE 2017 MITSUBISHI LANCER

SAMURAI RIDES: HAPPY NEW YEAR W/ THE 2017 MITSUBISHI LANCER

#SamuraiRides

Another year is in the books and I’m sure it comes as new surprise that I brought in the new year bouncing with another edition of Samurai Rides. Taking me into the year 2017 was the new Mitsubishi Lancer. It’s been 2 model years since I last got behind the wheel of a Lancer. Previously, Mitsubishi helped me navigate the streets of Miami for Art Basel. Their 2015 Lancer was a solid ride that got me all around the beautiful areas of southern Florida with no issue. Their 2017 model doesn’t stray far from its core designs and functionalities.

Letting the sun in and ready to hit the road.
Letting the sun in and ready to hit the road.

You can go to various auto review sites for specs and industry rankings. When I do Samurai Rides I try to give you real life applications for the cars you drive. That means where did I drive it, how did I feel and what type of people I think would benefit from this car.

In the final days of 2016 I made a few round trip runs home to New York and back to Philadelphia. With a little over 2 hours each way, it’s gives me a good space to get a feel for the ride in terms of on road handling and interior features. The exterior appearance was sharp and clean. The Diamond White finish and the 2-tone 16 inch alloy wheels were a good look. Standard LEDs, Halogen headlights and fog lights set things off nicely.

GIF_20170105_032004

I liked the Lancer immediately as soon as I pulled out. It has just enough power under the hood to navigate these often aggressive Northeast highways but not so much that I’m tempted to break any speed records.

You have the option of Sirius XM radio and navigation. Even when I’m making trips along routes I know in my sleep, the real time traffic notifications are always welcome. You’ll be thankful when you avoid getting stuck in an oncoming 30 min traffic backup and can continue smoothly on your way listening to your favorite tunes.

Rockford Fosgate has been the consistent audio sound system of all the Mitsubishi cars I’ve dealt with. This one sounded like it had a little more kick in the bass so that is pleasing to the ear. Again you have your full expected audio options of radio, cd, Bluetooth compatible linking, AUX cord and USB.

Brought Harlem to Philly. Sounds nice in the 2017 Lancer. #DriveMitsubishi #SamuraiRides

A video posted by nightfall914 (@nightfall914) on

Over recent years I’ve seen the rise of vehicles adding various sensors and on road warning indicators for blind spots, lane shifting and approaching objects. These are all great preemptive safety features. You don’t get those with the Lancer but in all honesty that didn’t take away from my driving experience. I didn’t feel less safe without an additional bell or buzzer going off. The Active Stability Control is solid as it works with the braking system to support tire griping on slick surfaces. Basically you just need to drive and keep your eyes on the road just as we all did for years before. Outside of the extended Summer season the winter holidays can be notorious for bad/dangerous/reckless driving. The Lancer got me home and back without issue. You can check some of the other safety features of the Lancer here.

The Lancer is a nice ride for the everyday person not looking for too much flash. This car isn’t made to remind you of another more luxurious brand. It provides you what you would need to effectively travel the roads at reasonable cost. You can select from 4 model trims that range in price from approx. $17K – $22K.

This slideshow requires JavaScript.

I definitely would suggest the Lancer to a friend looking for something affordable for their day-to-day needs. Hop over to the Mitsubishi site and have a good look around. I think you’ll find what you’re looking for. See you soon with another editions of Samurai Rides.

**Check Out My Previous Auto Reviews**

Facebook

Twitter

Instagram

Foursquare

 

2017 Social Media Cheat Sheet

2017 Social Media Cheat Sheet

infographic-feat

The new year is underway and as you set out to execute your business plans it’s always nice to look over your presence online and make sure your business is being represented to the best of its abilities. From the proper dimensions on your profile images to the ideal time to post content, there is a science to this digital world. Fresh from the good people at SWM. Here’s a convenient cheap sheet you can cross reference your activity with to get the most out of all the major platforms. Just hit the jump for the full sheet.

You’ll also want to check out this collection of apps and tools that will add tons of value to your social media activity. I use more than half of these tools and can vouch for them. See the link at the end of the jump.

Continue reading 2017 Social Media Cheat Sheet

2016 The Year That Changed It All

2016 The Year That Changed It All

Digital Daddy, Social Media Samurai
Is this the end of the Social Media Samurai

Look around. Admittedly things have been a little quieter around here than many of you may be used to. The year 2016 was a monster for many people for a lot of reasons. While the theme of high-profile death has dominated the conversation recently, it’s been a focus on gain and new life that has been the signature of my year. From self-centered to selfless, my life went from 0 -100 with the May 27th arrival of my son, Maximus Xaiver Francis. Nothing was the same since.

Max’s birth came with me relocating to Philadelphia and a drastic shift in how I operated. My networks were changed, my access to certain levels of business were reduced and overall it was if I had just hit a mega reset button on my life. I’ve never been a person that took things and people for granted but the new perspective of my situation immediately made me see my daily New York routine in a different light. The small things that brought balance to my life that were no longer available weighed heavy on me for much of my time away from NY.

What really countered that feeling of displacement was a the beauty and happiness that washes over me everything I saw the innocent smile of my baby boy. Knowing nothing of the insane world around him, he only asks for love and protection. All the cliches’ are true regarding how a child makes you feel and how it changes you. As much as continue to juggle thoughts and feelings around my new status quo, I’ve never once looked at Max with anything but love and pride.

2016 forced me to change. It forced me to prove myself in ways I never thought. Those tests are still ongoing but I feel a renewed power and strength within me for what is to come on many levels. Social Media Samurai is not going anywhere. As I adapt to my new reality the brand will adapt as well. Who I am and what I am about will be revealed more as I expand SMS into new territory. With the growth of my own Tribe I will re-emerge stronger with a determination to get things done no matter what.

The previous 366 days at times knocked me down. There were many moments of doubt and frustration regarding all important aspects of my life, but as the saying goes if you are brought to it then you can make it through it. I’m here and ready to make 2017 a banner year for me and my loved ones. I’m not who I once was yet I’m still me. I’m better. For my son I will never stop evolving.

2017, it’s nice to finally meet you.

Facebook

Twitter

Instagram

Foursquare

 

A Social Media Assist For Cyber Monday

A Social Media Assist For Cyber Monday

4bfebf34-ba53-4802-9018-409ab8c6a45a

It’s that time of year when the holiday shopping season officially opens up! After all the Thanksgiving food has settled and the left overs are put away you turn your attention to the mega savings in your favorite store on and offline. This is also an important time for entrepreneurs. Small Business Saturday and Cyber Monday are made for those whose brands operate heavily via digital spaces. That is where I come in. Are you fully maximizing your online activity? How is your engagement with your followers? There are so many thing people often overlook that can make so much difference in the business they generate. Starting today, Cyber Monday and running until Christmas, I’ve cut my most popular service the Social Media Audit by 33% so for $100 I will dive into your online operations to lay out plans and real attainable goals for you and your business. You won’t be disappointed.

****

Management & Consultation

The Social Media Samurai is always ready to help you. Are you looking for guidance with your digital strategy? Perhaps you need someone to speak to your organization about navigating social media in today’s ever-changing business environment? I can provide that and more. I’ve cut my audit service down for the holidays so it’s even easier to get started on the road to more success.

Contact me via contact@thesocialmediasamurai.com

At the very least make sure you stay connected with me across these Internets.

Hit the various links below to follow me on social media.

Facebook

Twitter

Instagram

 

If You Think A Cost-Per-Engagement System Is A Good Influencer Payment System Think Again

If You Think A Cost-Per-Engagement System Is A Good Influencer Payment System Think Again

paid-blogging

Businesses are looking to get the most out of their dollars when collaborating with influencers to marketing their brand. You hear it all day about ROI, Return On Investment. What are you getting for the money spent on a respective campaign. The playing field is still very fluid. From the FTC routinely popping up to flex its might and changing views on social media influencer marketing to influencers buying followers to inflate their asking prices it’s really a lawless space. One of the other elements that may be on the rise is CPE payment. Cost-Per-Engagement basically means getting paid specifically on the engagement criteria agreed upon. It could be the number of shares, likes, comments, etc.  Collective Bias SVP Holly Pavlika speaks on this matter and issues it could create a in a recent blog. Lets check some of that out then I’ll add my 2 cents.

There are definitely some pros to this model, so the appeal is warranted. CPE focuses the attention on influencer selection, the quality of their content and the importance of data. It also stops the misnomer that it’s all about the size of the influencer’s following, when in essence, study after study shows it’s the middle tier influencer who gets the most engagement.

This does not mean, however, that influencers should be taking the risk of uncertain income associated with the CPE model. Here’s why: for influencers, CPE encourages fraudulent practices that harm their authenticity and devalue their content. To boost engagement, influencers can game the system and enlist their communities to comment, click on links and share. They might buy traffic and likes, enable repeat-sharing, or even incentivize their audience to engage by using sweepstakes or giveaways. It’s contrived metrics at best.

*See the full Collective Bias Post Here*

As an influencer myself I can tell you it’s not the way to go. I work with Collective Bias and they operate on a variable per post system. Going into any campaign, once selected I know what I’m earning and that allows me to focus purely on the content requested for the job. Be clear of the roles in this arrangement. Brands hire influencers to press their products/service/events with honest engaging communication. Influencers work with brands to build their professional clout and make money. With that being said there is a balance that you aim for in terms of content quality and direct message sending. Anything that could distract from that is problematic. In this case the idea of financial uncertainty connected to the CPE model.

All of our time is valuable. I’d have no interest in putting in the time to research and review a brand only to have my pay left up in the air to the number of likes or shares it may get. Influence is not measured in those metrics alone and it does a great disservice to operate in that way.

cpemodel_blog-graphic

I don’t feel that all influencers would engage in shady operations under CPE but I think more would do so then currently are. Digital influencer marketing is already an uncertain space as is. Putting content creators in the position of counting every share and RT connected to their work seems like a sure-fire way to negatively effect the quality of work they put out. Brands to trust in the research that goes into finding influencers and truly identifying their influence so it’s not such a gamble on their part. No one likes having their money played with

bigworm

Facebook

Twitter

Instagram

Foursquare

SAMURAI RIDES: DADDY TIME W/ MAX & THE 2017 HYUNDAI SANTA FE LIMITED

SAMURAI RIDES: DADDY TIME W/ MAX & THE 2017 HYUNDAI SANTA FE LIMITED

coverimage2017

I’m always excited to get a look into the newest wheels that are coming to the people. Along with that, being able to share various aspects of my world is great. Now as I navigate the roads of Fatherhood, it makes my #SamurauRide features that much more special when I can share my son in the story. #DigitalDaddy duties got some help this time around from the 2017 Hyundai Santa Fe Limited. Keeping in the realm of crossover SUVs check out this latest from Hyundai!

A photo posted by nightfall914 (@nightfall914) on

The 2015 Santa Fe Sport was my Christmas shopping companion 2 years ago and made a great impression on me. Now getting behind the wheel of the 2017 Limited Edition it felt very familiar and keeps all the features I’ve come to expect from Hyundai’s SUV/Crossover series of vehicles. The Santa Fe is the largest ride within the series. Yet, to be honest with you, in terms of space the Tuscon is equally spacious. The Sante Fe Limited does add a few upgraded elements that really set it apart that I’ll get into shortly.

After a busy week catching up with family and handling major business in New York I returned to Philadelphia to see my son. October is here and while it is officially the Fall season, nature still appears to have a few good weather days left in her. What this means is a great opportunity to hit the city and enjoy some Daddy/Son time.

The level of trust needed in a vehicle and the attention to detail skyrockets once you’re joined by your child. Hyundai’s 2017 Santa Fe is incredibly roomy  for myself as the driver and Max with his car seat. The seat belts and fasteners held him in very firm as we hit the road. Also, the Limited edition Sante Fe gives you 2nd row captain chairs vs your standard passenger bench. With this upgrade Max’s car seat locks that much more firmly into his individual seat with more fear of sliding or shifting.

No shortage of space in the 2016 Santa Fe! #SamuraiRides
No shortage of space in the 2016 Santa Fe! Now let me get Max and his car seat in here. #SamuraiRides

Once Max is good I can take in the rest of the Santa Fe. The large touch screen, audio system, Bluetooth integration, safety alerts, panoramic sun roof and more are all there. Small but vital additions that really impressed me were the number of charging posts in this ride. Seeing a rear 3rd row usb charger was heaven in my eyes. As a social media manager there is time I need to just plug something(s) in and let it charge for the duration of a ride. The front ports are usually engaged with my phone so and 2nd and 3rd row options are clutch.

shineimage2017
Hyundai continues to stand out with its progressive SUV Crossovers.

I’ve always been impressed with how a ride that seats 7 handles as well as this does. I always remember the feel of my old Ford Expedition. It wasn’t a bad feeling, but you knew you were driving a legit truck so you had to handle it a little different. The Santa Fe could have you forgetting the type of car it actually is with how smooth it rides. Smooth enough that it put Max right to sleep in his seat.

20161003_165023
This is the Maximus stamp of approval for automotive comfort.

While Max catches up on some shut-eye, let me share a some images with you from my most recent time with Hyundai.

This slideshow requires JavaScript.

For me,, the appeal of crossovers comes from the vehicle ability to be everything you need in any season. Speed and agility for the Summer gives way to size, power and durability for the winter. It can be packed full of riders for a night out, empty so you can enjoy a mind clearing cruise alone or get you around town w/ your child as you run errands. No matter the mission the Santa Fe serves you well.

Hop over to the Hyundai site for more details on the Santa Fe and all it has to offer.

**Check Out My Previous Auto Reviews**

Facebook

Twitter

Instagram

Foursquare

 

 

SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”

SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”

drineee010

It’s been a while since I last interviewed someone so its with great pleasure that I share this latest edition of Samurai Sitdown. I’ve always been about shining light on good people doing work that you may not be ever of or just good people in general. We need a lot more positive energy in these crazy times and this woman’s constant flow of hope filled, encouraging words in the midst of her steady Hip Hop representation are one of the things I look forward to while navigating these Internets. A jewel that’s been tucked away in the Dirty South, let me introduce you to Texas’s own Ms Sandrine.

A video posted by sandrine ✨ (@drineee) on

Can you please introduce yourself and tell us what you do? 

My name is Sandrine, also known as Drine, or Drineee on all social media platforms for all intents and purposes lol.  I’d like to say I wear many hats, or at least I try to anyway. Since 2011 I’ve transitioned from hip-hop journalist, to record label marketing rep to publicist. Oh, I’m also in finance as well.

It’s a pleasure to finally chop it up with you. Thank you for you time and lets hop right into things. Proper representation of culture and self are a big issue in many spaces right now. What does culture mean to you? In terms of Hip Hop, Nationality and Region?

drineee00000

Hip Hop culture is one the most powerful forces in our society, period.  It started as a creative outlet and has turned into something way bigger than I think anyone could imagine.  When we saw politicians worrying about what 2Pac had to say, I think that’s when it really resonated that this was way deeper than rap. It’s more than music, it’s a way of life.  There are so many layers to it and I think that’s why we love it so much. 

True. That’s why we love it and why so many before us hate and fear it.

There’s a song for hustling, for your mama, for the come up, for love, for death and for everything else and the best part – it’s all genuine.  It’s easy to make a pop hit but it lasts a year, if that, and if they’re lucky, maybe some years because really, they aren’t talking about shit. When you make music with meaning it’s always going to outlast music for the moment.  

Continue reading SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”

Samurai Rides: Conference Weekend in NYC w/ The 2016 Mitsubishi Outlander Sport

Samurai Rides: Conference Weekend in NYC w/ The 2016 Mitsubishi Outlander Sport

mitsucover

After a little time off for the dog days of Summer Samurai Rides returns for the new Fall season. We jump right into things as it’s a Conference Week edition of Samurai Rides with the 2016 Mitsubishi Outlander Sport.  For the past 5 years one of, if not my busiest time of the year is late September when my Travel collective Nomadness celebrates its anniversary in New York City. In conjunction with that, we now have a travel conference that precedes the party, so that just doubles the energies and efforts all around. For me personally, I also had an appearance at YMS, which is a youth marketing convention that was taking place 2 days prior in Brooklyn. It was a very full plate for me so I was incredibly thankful that I had a trustworthy ride to get me from Philadelphia back home to New Rochelle and then all about Manhattan for this very busy period.

gif_20161008_161635
Full front to back moon roof!!

Mitsubishi has done well by me in the past. Samurai Rides is no stranger to their Outlander series of crossover SUVs. The last time I rode the streets in the Outlander Sport I was on assignment in the nation’s capital covering 5th annual African American Heritage Tour. The 2015 edition sport served me well in the winter winds and snowy nights. The 2016 Outlander in a beautiful diamond white made my business week in NY very enjoyable while holding it’s own with the errands and pick ups that needed to be handled .

MitsuOutlander from Nightfall 914 on Vimeo.

If this is your first exposure to the Outlander, let me give you an overview. This sporty CX SUV packs size and power while maintaining speed and agile on road handling. Expect all the usual features and accessories with the Sport edition of the Outlander. That includes but not limited to the 18′ Alloy wheels, leather wrapped gear shift and steering wheel. Climate control and 6″ Touchscreen. I will let you know that a larger 7″ screen with full Navigation is available as well. The FUSE® hands free link system with Bluetooth® 2.0 technology and speech recognition comes standard though to easily connect with phones, USB drives and most MP3 players.

Take a look for yourself at what I had the pleasure of riding in.

With the events that I usually find myself covering, the run around in those respective cities generally has me riding solo. It’s rarely a party in the car as I’m shuffling from one business engagement to another. With that being the case I need rides that enable me to be comfortable with myself and by myself. It seems simple but if I was to hop in a car with no satellite radio or no usb accessibility for more then 2 hrs, I’d be in for a loooooong ride. That integration of technology from my desktop to my phone to my car is vital. Think back to the days when nothing was connected. You personal computer did one thing, your radio did one thing and your phone did another.

I’ve been in the last 2 year releases of Mitsubishi’s Outlander. It’s a great ride that continues to stand up very well with the other economy CX SUVs that continue to grow in popularity.

You can dive into more detail at the Mitsu site here. You wont be disappointed.

**Check Out My Previous Auto Reviews**

Facebook

Twitter

Instagram

Foursquare