Category Archives: CBias

If You Think A Cost-Per-Engagement System Is A Good Influencer Payment System Think Again

If You Think A Cost-Per-Engagement System Is A Good Influencer Payment System Think Again


Businesses are looking to get the most out of their dollars when collaborating with influencers to marketing their brand. You hear it all day about ROI, Return On Investment. What are you getting for the money spent on a respective campaign. The playing field is still very fluid. From the FTC routinely popping up to flex its might and changing views on social media influencer marketing to influencers buying followers to inflate their asking prices it’s really a lawless space. One of the other elements that may be on the rise is CPE payment. Cost-Per-Engagement basically means getting paid specifically on the engagement criteria agreed upon. It could be the number of shares, likes, comments, etc.  Collective Bias SVP Holly Pavlika speaks on this matter and issues it could create a in a recent blog. Lets check some of that out then I’ll add my 2 cents.

There are definitely some pros to this model, so the appeal is warranted. CPE focuses the attention on influencer selection, the quality of their content and the importance of data. It also stops the misnomer that it’s all about the size of the influencer’s following, when in essence, study after study shows it’s the middle tier influencer who gets the most engagement.

This does not mean, however, that influencers should be taking the risk of uncertain income associated with the CPE model. Here’s why: for influencers, CPE encourages fraudulent practices that harm their authenticity and devalue their content. To boost engagement, influencers can game the system and enlist their communities to comment, click on links and share. They might buy traffic and likes, enable repeat-sharing, or even incentivize their audience to engage by using sweepstakes or giveaways. It’s contrived metrics at best.

*See the full Collective Bias Post Here*

As an influencer myself I can tell you it’s not the way to go. I work with Collective Bias and they operate on a variable per post system. Going into any campaign, once selected I know what I’m earning and that allows me to focus purely on the content requested for the job. Be clear of the roles in this arrangement. Brands hire influencers to press their products/service/events with honest engaging communication. Influencers work with brands to build their professional clout and make money. With that being said there is a balance that you aim for in terms of content quality and direct message sending. Anything that could distract from that is problematic. In this case the idea of financial uncertainty connected to the CPE model.

All of our time is valuable. I’d have no interest in putting in the time to research and review a brand only to have my pay left up in the air to the number of likes or shares it may get. Influence is not measured in those metrics alone and it does a great disservice to operate in that way.


I don’t feel that all influencers would engage in shady operations under CPE but I think more would do so then currently are. Digital influencer marketing is already an uncertain space as is. Putting content creators in the position of counting every share and RT connected to their work seems like a sure-fire way to negatively effect the quality of work they put out. Brands to trust in the research that goes into finding influencers and truly identifying their influence so it’s not such a gamble on their part. No one likes having their money played with






New Daddy Adventures with Gerber® Good Start® Baby Formula

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #FormulaForHappiness #GerberTarget  #CollectiveBias

New Daddy Adventures with Gerber® Good Start® Baby Formula


As your favorite Social Media Samurai shifts into Digital Daddy mode with the recent birth of my son Max, there are a number of new challenges that I’m encountering. At this early stage, feeding has required some creativity at times due to timing and location. I move around a lot and traveling with Max to see my side of the family has been a little difficult regarding adequate milk production while away from his mother. Fortunately, Gerber® Good Start® baby formula serves as a great early supplement when natural breast milk is unavailable.

While preparing for Max’s arrival I knew that there would be periods early on where his mother’s natural milk may have to be supplemented with something. Primarily this was the case when I would take Max to see my side of the family in New York. With finite amount of natural milk that I could bring on the 2 hour ride with me, supplemental options were a must. Over the length of a 2 day visit I wanted to make sure little Max’s needs would be covered.


The Gerber formula line has a few options depending on what it is your child is in need of. From routine feeding of infants to toddlers, to soothing a fussy child or for supplementing, you can definitely cover your needs with the Good Start line.

Max’s mom didn’t have to wait too long before she started producing milk which we were very thankful for. We wanted that to be the primary feed source during this infant period, but we understood that certain circumstances may call for some additional measures. Fortunately all it took was a quick stop by the local Target to pick up the needed Gerber® Good Start® Baby Formula for when I hit the road. It wasn’t hard to locate either.


The infant section was directly across from the electronic section which is my favorite area in the store. Once I had my Gerber® Good Start® Stage 1 Gentle for Supplementing Infant Formula, I could prepare for my travel with a much more calm mind.

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Bag packing for the baby care essentials

At this tender age Max essentially is either eating or sleeping with a few periods of conscious activity. If I want those awake time moments to be pleasant for him and everyone around that is so happy to see him, then his food has got to be covered. That’s my biggest appreciation of the Gerber® Good Start® formulas. Gerber® Good Start® Stage 1 Gentle for Supplementing Infant Formula is gentle nutrition for when moms supplement. It is designed to supplement breastmilk with Comfort Proteins® that are small and easy for tiny tummies to digest and probiotics.

The good people at Gerber sent me a nice sample set of formula too. The enabled supplementing option gives flexibility to me as a father that generally would force Max to be attached to his mother 24/7.

As parents we all have different needs, and circumstances vary across the board, but I’d definitely recommend Gerber® Good Start® to new parents in situations similar to mine. My little guy has many miles ahead of him so it’s essential that I do everything to make his travel as comforting and stress free as possible. I mean who would want to upset a face like this?

Click below for a Cartwheel offer available exclusively at Target from 9/4 – 9/17.

Max taking in his first trip to Target.





Getting Summer Time Smooth With The #Mach3Signature – New Daddy Edition

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #Mach3Signature #CollectiveBias

Getting Summer Time Smooth With The #Mach3Signature – New Daddy Edition


With all the running around I do, it would be very easy to overlook certain elements of personal care. I see it all the time. From nails to skin to hair, there has always been this mentality that part of manhood meant being extra rough around the edges. There is definitely a time and place for that, but for me I have to keep in mind the benefits of keeping things smooth as well. Enter the new Gillette® Mach3® Signature Edition. Your face is reserved for the most important people in your life. That may be a mother’s touch, a partner’s kiss, or in my case, the curious hands of a newborn baby. I can’t have that precious skin touching rough skin, so let’s make sure that isn’t an issue.

I’m no stranger to Gillette® and their high quality shaving products. As I made my way to Costco to pick up the new Gillette® Mach3® Signature Edition and Fusion ProGlide 2-in-1 Shave Gel, I already felt confident at the shave I’d get from it. This pick-up essentially will take you through the summer, as the pack comes with 14 replaceable blade cartridges along with a razor itself. At an amazing price of $36.99, there will be no running back to the store for refills anytime soon.

20160519_134902 Continue reading Getting Summer Time Smooth With The #Mach3Signature – New Daddy Edition

Walmart Helps You Prepare for MARVEL’s The Avengers: Age of Ultron With New Super Heroes Assemble App

Walmart Helps You Prepare for MARVEL’s The Avengers: Age of Ultron With New Super Heroes Assemble App

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #AvengersUnite #CollectiveBias


We’re one week away from the premiere of MARVEL’s The Avengers: Age of Ultron. The next phase of Marvel’s cinematic universe is in full swing. As we all get ready to see how the growing Avengers team will fare against the villainous Ultron, Marvel and Walmart have teamed but to get the masses ready for the upcoming battle. Now available on iOS and Google Play Store Avengers: Super Heroes Assemble is your portable data center for all things Avengers.

Super Heroes Assemble provides an introductory bio for all the key Avenger characters including Vision, the Hulk Buster Armor and the feature villain Ultron.

Everyone’s getting into the act for the return of the Avengers!

Hit the Jump and let’s take a closer look at the app and what you can do with it.



Now available on iOS and Google Play Store Avengers: Super Heroes Assemble

Continue reading Walmart Helps You Prepare for MARVEL’s The Avengers: Age of Ultron With New Super Heroes Assemble App

Irish Spring Steps It Up With New Signature Line

Irish Spring Steps It Up With New Signature Line

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #MySignatureMove #CollectiveBias

#MySignatureMove (1X1)


I can’t lie. I older I get the more I pay added attention to the products I use for my body. I’ve mentioned soaps before and I was just put on to something new from one of my favorites. A quick ride to my nearest Walmart introduced me the newest addition to my shower routine. Let’s say #MySignatureMove for the post workout shower will be Irish Spring’s new Signature Body Wash & Bar Soaps.


I always found it funny that Irish Spring really held true to the commercials I’ve seen all throughout my life. It’s honestly the scent that has kept me buying over the years. Refreshing is definitely the word I’d use to describe a shower with these new soaps. I had to put them to the test after my upper body routine at the gym. Yes it was the post weight training stink vs the tried and true cleansing power of Irish Spring and its authentic ingredients.


After years of using Irish Spring I’ve got to say this was a great feeling. Both the body wash and soap left me feeling clean without any oily after feeling. Plus there was no dried out feeling afterwards. These Signature  products are batting 1.000 with me and I’m going to have to get enough of this for home as well as on the road. For the right price I’m a guy that will ride a bus 20+ hrs to get somewhere so please believe I need quality body wash on deck.


The bar soaps also come in two types Hydrating and Exfoliating Scrub. I love variety and you’ll enjoy your Spring and Summer showers that much more with Irish Spring’s new Signature soaps.


For an added bonus “Purchase one of the new Irish Spring Signature products and get $5 off a VUDU purchase! Take a picture of your receipt and then go to to upload your receipt. Next step, enjoy watching!”







The Social Media Samurai Steps Up to the Big League with T-Mobile Simply Prepaid

The Social Media Samurai Steps Up to the Big League with T-Mobile Simply Prepaid

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #ChangingPrepaid #CollectiveBias


Faithful readers are aware of some of the moves and sacrifices I’ve made over the past year or so to ease my transition from a standard 9 to 5 worker to more online social media focused work. One of the more frustrating adjustments was leaving a long time relationship with my cellular provider for a more budget friendly prepaid phone. My days of effectively navigating the mobile Internets were halted. I found ways to get by but it was a definite adjustment. One of the things I told myself was that I would not return to a major provider unless it had everything I needed AND was affordable. So it was requested and now it has been granted  as the T-Mobile Simply Prepaid plan is literally #ChangingPrepaid. For a mere $40 I’m getting unlimited talk, text and data w/ monthly options. This gives me everything I need but now with the control of paying for exactly what I want, when and how I want.

Generally when you think of prepaid phone options you assume that you’ll be giving up access to top of the line phones. If not that you usually have to deal with suspect network coverage. T-Mobile is really changing the way people think about the concept of prepaid.  Another point that sealed the deal with me was learning that I could now be apart of T-Mobile’s 4G LTE network without having to go through credit checks or be tied into another contract. That was all I needed to know to get up and get my new phone from Walmart.


#ChangingPrepaid (xx)

#ChangingPrepaid (1x1)

I was literally in and out in 15 minutes. No contract rules or clauses. No one poking into my financial business. I love the ease of it all. I was back home and activating my phone within an hour of when I left for Walmart.

It’s been a minute since I’ve had a smart phone and a strong network to give me seamless online access for my mobile needs. Instead of being plugged in at all times I’d gotten used to operating in selected periods of time based around WiFi availability. To have that constant connectivity back is relief. As a content creator that prides himself on mobility, working at various locations, I can’t wait to be able give true real-time posting again. The Galaxy Avant that I picked up is essentially the smart phone version of the Galaxy Note that comes everywhere with me. This move will really increase efficiency and manageability for me. I’ll no longer need to bring a large tablet everywhere to live tweet and update events.


On the spot Foursquare/Swarm check ins at my hotels or tweeting in a Uber ride to a tech conference. Checking my emails anytime, anywhere is a luxury that I gladly welcome back.

Multitasking with ease on my Galaxy Avant connected with T-Mobile Simply Prepaid #ChangingPrepaid
Multitasking with ease on my Galaxy Avant connected with T-Mobile Simply Prepaid #ChangingPrepaid
Multitasking with ease on my Galaxy Avant connected with T-Mobile Simply Prepaid #ChangingPrepaid
Multitasking with ease on my Galaxy Avant connected with T-Mobile Simply Prepaid #ChangingPrepaid

After spending the past year operating minute to minute with a tracfone, getting the freedom of unlimited calls and text back is a digital breath of fresh air. Simply Prepaid is a plan that I’m definitely going to share with friends that I know are in the market for a phone change. Especially with the quality of T-Mobile’s international coverage too. Well you guys see whats going on with me on the gadget front. What do you guys think about one of the best companies in the wireless game expanding into prepaid plan options?








Romantic Restaurants Across the United States

Romantic Restaurants Across the United States

Romantic Restaurants


Want to find a great place to take your Valentine this holiday? Look no further! Members of Social Fabric have found places all across the United States that are romantic and perfect for a lovely date night! Just find your local area below and see what fabulous places it has to offer. You can make it a night to remember! #Dinner4Valentines


Northeast Region

Eastampton, New Jersey – Dawn from A New Dawnn

Jersey City, New Jersey – May from La Vie En May

New Rochelle, New York – Jason from The Social Media Samurai

New York, New York – Ginnie from Hello Little Home

Unadilla, New York – Miranda from Cookie Dough and Oven Mitt

Reading, Pennsylvania – Betsy from Heavens to Betsy

York, Pennsylvania – Sarah from How I Pinch A Penny

East Greenwich, Rhode Island – Kristin from Mama Luvs Books

Newport, Rhode Island – Stephanie from Mammamoiselle

Providence, Rhode Island – Mary from Tall Mom Tiny Baby


Midwest Region

Barrington, Illinois – Teresa from Tiaras & Tantrums

Chicago Area, Illinois – Michelle from Honest and Truly

Chicago, Illinois – Kelly from Kelly’s Lucky You

Chicago, Illinois – Jen from Fashionably Employed

Miami County, Ohio – Linette from The Home and Garden Cafe

Columbus, Ohio – Abbey from The Cards We Drew

Columbus, Ohio – Carissa from All in All

Troy, Ohio – Kendra from A Proverbs 31 Wife

Omaha, Nebraska – Mary from Living A Sunshine Life

Omaha, Nebraska – Lisa from Mom on the Side

Box Elder, South Dakota – Melissa from Kids Are Grown

Madison, Wisconsin – Jessica from All She Cooks


South Region

Birmingham, Alabama – Jennifer from Simple Hacks Living

Northwest Arkansas, Arkansas – Jamie from Jamie’s Thots

Pea Ridge, Arkansas – Robyn from Create it. Go!

Boca Raton, Florida – Shaina from Take a Bite Out of Boca

Bradenton, Florida – Kelly from Virtually Yours

Lee County, Florida – Krystal from Krystal’s Kitsch

Mount Dora, Florida – Sherry from Family Love and Other Stuff

Pensacola Beach, Florida – April from Frugally Green Mom

South Florida, FloridaMelissa Ann from The Eyes of a Boy

Tampa Bay, Florida – Lauren from Lauren Paints

Tampa, Florida – C. Lee from Helicopter Mom and Just Plane Dad

Augusta, Georgia – Candy from Candypolooza

Annapolis, Maryland – Ashley from Momma Rambles

Frederick, Maryland – Terri from Housewives of Frederick County

Durham, North Carolina – Jen from Jael Custom Designs

Memphis, Tennessee – Pamela from Still Dating My Spouse

Arlington/Ft. Worth, Texas – Danita from O Taste and See

Austin, Texas – Lani from Life Anchored

Dallas, Texas – Heather from Dallas Single Mom

Dallas, Texas – Emily from Fortuitous Foodies

Denton, Texas – Stephanie from The TipToe Fairy

Fort Worth, Texas – Julie from Julie is Coco and Cocoa

Houston, Texas – Christine from Xtine Danielle

Houston, Texas – Kelli from Eat, Pray, Read, Love

San Antonio, Texas – Sara from Sensibly Sara

Richmond, Virginia – Jen from JVKom Chronicles


West Region

Anchorage, Alaska – Laura from Day by Day in Our World

Chandler, Arizona – JoAnn from A Whimsicle Life

Phoenix, Arizona – Michelle from Fun on a Dime

Los Angeles, California – Stacy from Fancy Shanty

Rohnert Park, California – Jamie from Minnesota Girl in the World

Sacramento, California – Brandy from Gluesticks

Santa Clarita, California – Carolyn from This Talk Ain’t Cheap

Temecula, California – Kara from Ramblings of a Marine Wife

Victorville, California – Holly from Our Holly Days

Denver, ColoradoCallie from A Sweet Potato Pie

Missoula, Montana – Patty from Broken Teepee

Orem, Utah – Kristie from Beneficial Bento

Salt Lake City to Provo, Utah – Marissa from Raegun Ramblings

St. George, Utah – Kendra from The Things I Love Most





Prime Dining for a 914 Valentines Day

Prime Dining for a 914 Valentines Day



Time is flying and before you know it Feb 14th will be upon us. For some it’s another day and for others it’s a day marked for the expression of love and appreciation between family, friends and lovers. Whatever meaning the day holds for you it’s never a bad thing to treat someone who matters to you to an enjoyable dinner. As a life long Westchester resident, born and raised in New Rochelle, NY I want to share a few of my favorite restaurants both in New Rochelle and nearby 914 areas.

Happy Dining as I take a page from Chris Rock and give the Social Media Samurai Top 5!!!! (In no particular order)

#1 El Tio

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Located directly across the street from the family entertainment hub that is New Roc City, El Tio is my favorite Mexican restaurant in New Rochelle. They’re not too pricey and they have a wide array of options so there’s something for everyone. I’m a fan of the fried streak strips that they marinate in lime juice. (Fajitas en Cecina) Their drink menu is pretty lengthy too so you know I’m happy when looking for something to wash the steak down. If you’re going the movie and dinner route for Valentines day I’d highly recommend El Tio.

#2 Coromandel

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Around the corner from the Avalon on the Sound, Coromandel serves up some of the best Indian cuisine I’ve ever had. With a soft dimly lit interior it can definitely set the mood for a nice private evening.  In all honestly I drove by this gem for a while before finally being put on to it. Since then I’ve enjoyed a number of the lamb dishes they offer. Depending on what you have on deck for the day they also have a lunch buffet. Just letting you know that you have options. They’re not open very late with a closing time of 10:30 pm Friday & Saturday so reservations are a must if this is your Valentine’s Day destination.

#3 Ripe

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This takes us out of New Rochelle and a 15 min drive next door to Mt Vernon and it’s more than worth it. Ripe is a critically acclaimed Jamaican Restaurant with the best jerk meals you can find outside of your mothers own island cooking. They’ve been featured by the likes of CBS, ABC, Food Network and the New York Times. Let me tell you they don’t made to stand on media hype. This food is delicious and the legendary Rum Punch has even forced me to slow down which is no small feat. The Jerk Rib Eye which I rarely finish in one sitting is my favorite. They also serve up a number of great seafood dishes.

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#4 Haiku Asian Bistro

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Now if you hop on the 95 and head north about 15-20mins and get off on Mamaraneck ave you can take you date to Haiku Asian Bistro. It’s a very Trendy set up with great Japanese and East Asian dishes. The bar options are solid and for a change of pace you can dive into some saki drink specials sold by the bottle.

#5 Copacabana Churrascaria

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Rounding out my top 5 is Copacabana Churrascaria in Portchester. Again it’s a quick ride north from New Rochelle on the 95. If you and your partner are some meat loving individuals then you will be in heaven with the continuous servings of Brazilian cooked meats. Pace yourself because it can be a little overwhelming if you dive in too crazy. The Pork sausage, Prime Rib & Steak are a must. You can also spice things up at the open salad bar which includes a deep sushi selection.

Top 5! Top 5! I’m hoping that something on this post catches your eye and you take time to try a few of these 914 restaurants out AND there will be more coming for the entire nation in a few days 😉

cbias Vday food1111






2014 Casualties and Compromise

2014 Casualties and Compromise


The final day of 2014 is here and before I flip the calendar page I think today is a good day to talk to you all about the realest aspect of the journey I’ve been on professionally. I’ve spoken about how I’ve gotten to the stage I’m at today, but I wanted to leave the thought with you about the true struggle that came with this move. If you are unfamiliar with what I’m referencing stop, go read these 2 posts (Blog #1 & Blog #2) then come back.

I want to highlight 3 casualties that have resulted from my professional social media pursuits. These were things that made a lot of what I do that much more difficult and in some cases are still effecting me today.

  1. Professional Stability.


I reached a point where the Human Resources career goals I was moving towards hit a cement floor and it happened in such a manner that I was very much distraught about where I was. When the option to become a professional blogger was presented to me I jumped head first into it. I said that if this is what I want then it’s going to get my fulltime energy, even if the results initially weren’t fulltime level compensation. While I built up my new resume over the next 12 months I stopped applying for anything HR. It was social media or nothing. That was a big risk. I know how many recruiters look at your work history and me electing to create a 1 year hole/gap in my resume doesn’t always look good. Should I return to HR that would have to be explained as to not devalue my 7+ years of experience. The truth is it’s a gamble. Some people see the career switch and view it as a testament to my versatility but others within the old school think its a lack of focus. Sometimes to get what you want to have to run that chance of messing up what you have.

  1. Cell Phone


I had the same phone number since 2005 I believe. When I upgraded from the old Sprint Nextel to the Blackberry that # was a constant with me. As folk changed numbers like every other month that stability along with the constant unlimited data plan kept me connected and in the mix. During the hardest of times when money was nonexistent the bills got paid later and later. In some cases I had to decide what bills just weren’t going to get paid. The struggle would result in the shutting down of my line and me downgrading to a pay for minutes Tracfone. No online access just phone calls and texts. The powers that be worked it in my favor that I got my hands on some tablets so at least with Wi-Fi I could be semi connected but you don’t realize how convenient things were until you go from unlimited everything to buying Tracfone minute cards while traveling. These phones don’t work internationally so my times in Toronto were real interesting. In any case RIP to my 914-906-5543 number. We had some get times. I’m still on the Tracfone but with the Travel year that 2015 is shaping up to be I think T-Mobile is my next stop. Assuming I get this next issue in order.

  1. Credit


This is the big one. After I graduated from Iona College I had some loan debt and a couple small credit cards. My parents warned me but you sometimes just have to experience things yourself. It took a little time but I had cleaned my credit up and was on the way up. Before the job issues and the career flip I was around 710 and climbing. Let’s just say I’m not at 710 anymore. I’m nowhere near 700. The adjustments to less and at times no income took its toll. Now repairing my credit again has become a primary goal for me in 2015. When I tried to buy some Christmas gifts on easy pay and got rejected for the first time in my life due to my credit I knew it was bad. With 2015 plans to move and the idea of a car not too far off I’ll need at my credit back to respectable levels again. I foresee a sit down with Tiffany the Budgetnista in my future, but yeah that was what took place while putting together “better business” my credit took a nose dove. At the very least my credit point score is higher than the Knicks winning percentage this season.

I said all this to let you know a little more of what it’s really like on my side. Folk see the pictures at events and name brand functions and assume things are all sweet. The reality is much of that was cutting deals, barter system and shoe string budgeting to just get by. Yet I wouldn’t change a thing. It’s made me who I am and put me in place to go where I plan on going. If anything please use this blog as a reminder there is always a light at the end of the tunnel. You just have to keep moving forward.

Happy New Year!!!







The Story of the Social Media Samurai – The Break Through

The Story of the Social Media Samurai – The Break Through


It’s insane how time flies. I can still remember sitting down to write the previous “SMS Story” post and really going back and forth with just how transparent I was going to be about my professional situation. In this “fake it till you make it society” it’s not the easiest thing to do to admit struggle while you’re still going through it. In the end I bit the bullet and shared my battle with unemployment and how that essentially forced the creation of The Social Media Samurai. That was back in May. Now it’s the end of December and I’d like to give a little progress report on my recent activities.

This Spring/Summer really kicked things off in a positive direction for me as I embraced the ideology of “Asking” or in terms more of us are familiar with, “Closed mouths don’t get fed.” As Spring turned into Summer I realized that there is a lot out there for us if we simply ask for it. I don’t mean anything crazy but if you have the legitimate background then what’s to lose in asking for something or directly proposing a business initiative. A prime example was my interaction with MegaBus. This national bus service is something I used frequently as is, so why not throw my hat in the ring to do some work with them. A simple email pitch led to a collaborative dealing that took care of my travel for all the major Summer events I intended to go to which  included Toronto and Atlanta. Yes they were lengthy rides but “Free” makes things so much easier to deal with. In addition to that it was another step in realizing that what I wanted I could get if I was willing to step out of my comfort zone and take some chances.

The true moment of progress would come in late Sept. I was still pushing for work in the social media field that extended beyond the world of blogging. First off a friend told me to stop slacking and update my LinkedIn page. I can honestly admit this Samurai was swinging a dull blade in regards to that site. It wasn’t until I stripped my page down and refocused it to highlight my online work that I realized what I was missing. My social media background was now on greater display then it ever has before. It was within 2 weeks that I was contacted for new work. I was asked to join a team for a new television program as a social media consultant and content writer. This was my first step into the area of social media business I’d been aiming for. After that things would pick up quickly. Not too long after I was called in to join a social media community management team for a project I thought had been long since cancelled but was now live. Both of these roles were remote which filled in another key element of what I want in my ideal career path. Location independence is the end goal where a quality living can be had without being tied to an office. Yet just as I was sitting down to plot out these 2 projects a third offer came to me in the form of a 9-5 HR role. Now as you may remember I hadn’t dealt with the standard corporate world in about a year so I had to think on this. All things considered I saw I’m opportunity to max out new experience, start repairing my financial standing (we’ll touch on that in another blog) and pretty much end my year off strong.


Professionally I feel good about where I am. I’m not where I want to be but I’m closer than I was at this time last year. Life is directly pointing me to the path I need to travel and I’m not fighting it. The story of the samurai continues on to the next chapter. I’m looking forward to it being written.