New Podcast Launch – Who’s Listening EP.00

New Podcast Launch – Who’s Listening EP.00 & EP.01

WhosListening00

Funny how life goes in circles. Years ago I was a pretty solid fixture in the internet radio/podcasting/online streaming space. I co-hosted a Toronto-based online show. I made regular appearances on a number of pretty popular online shows and even on my personal blog I was doing a video blogs very heavy.

Now, to have stepped away from that and then see you that same media blow up with a current surge of podcast activity I won’t lie it’s bittersweet. I think I have a habit of being too far ahead of the curve and several times I’m so far ahead that I missed out on the chance to monetize what it is I’ve already been doing.

With that being said, Facebook over the past week just rolled out a very interesting feature. They announced this back at the tail end of last year and now it’s finally hitting. They announce the audio only feature within Facebook live so if you’re not someone who is camera ready at the moment but has a lot to say, has a voice that needs to be heard or a voice that the people want to hear this is the perfect thing. Obviously, you would do your recordings for the benefit of a live audience at the same time your material is saved which you can direct people back to or share across social media.

This past week I introduced “Who’s Listening”.  Episode 00, the pilot episode. This is me stepping back into the podcast world with this first episode. I spoke about the Yankee captain Derek Jeter having his number retired along with a few Yankee memories. I touched on the NBA playoffs as well. In addition, there was social media talk about virtual reality and “Smart” tech like voice recognition.   The main topic of the show was the  “black women are trash black men or trash” t-shirt fiasco that hit the internet last week. I definitely gave some opinions on that so without further ado drop down and take a listen to the pilot episode of  Who’s Listening.

 

**UPDATED – LISTEN TO THE FIRST OFFICIAL EPISODE 01 HERE**

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My Day Speaking at Kamit Prep Institute in Brooklyn

My Day Speaking at Kamit Prep Institute in BrooklynKamit Preparatory Institute Career

One of the best things you can do in life is to aid the upbringing of the next generation. From education to social interaction, it truly is our greatest duty to put the youth in a position to do things bigger and better than we ever did.  To that end, I recently was invited to speak to the students of Kamit Preparatory Institute in Brooklyn for their first annual Career Day. KPI is split into 2 internal schools housing K through grade 6 in the lower school and grade 7 to 12 in the Upper.  This enabled me to address student across the entire spectrum of the system. It was an amazing opportunity that I really look forward to doing again.  KPICareerDay8

I gave 4 different presentations that day sharing my work as a Social Media Manager. The engagement was high across the broad. The youngest students seemed more curious about me personally than professionally which was amusing. As the age and grade level increased the questions picked up in details and scope.

The oldest students were very intrigued about the business I am in both on the digital/social media side as well as the travel side with my direct work with Nomadness. To that end, I was the one that was surprised to find out just how many of these students had passports. Not only do they have passports but they were very active having traveled to Asia, Europe, Africa and many other places across the globe.  You could tell that there were a number of future tribe members in my presence.

KPICareerDay9

The key thing with speaking to groups of any size, age or demographic is making a connection. With the overall focus of the day being about Careers, I made it a point to let these young minds know, not to stress. Do not feel that you are expected to know what you want to do with your life right now. Especially for those preparing for college that was a vital point I needed them to understand. At times I think we lay out these expectations for our kids and try to give them a foolproof plan to success. It’s well intended and for earlier generations, it did make sense. Today the world is in flux. It’s ripe with opportunities that venture way outside of the box and we need to make sure our kids feel the support to explore these options.

I look forward to checking up on the students of KPI and hearing great things about them in the future. When my time was done, I quietly made my way toward the exit. Suddenly I was mobbed with hugs from a half-dozen 1 st graders. It was the perfect end to my day. As I watched the kids run off, I couldn’t help but think of my son. Max is turning 1-year-old and time will fly and have him in school before I know it……and I will be there. Let’s be there for our kids now and forever.

Kamit Prep Institute

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NYC Hosts Word of Mouth Marketing Summit – [WOMMA 2017]

NYC Hosts Word of Mouth Marketing Summit – [WOMMA 2017]

womma logo

The New York Times building played host the annual WOMMA Summit this past week. The summit featured speakers from a number of major brands like MGM Grand, Tito’s Vodka, BuzzFeed, Wendy’s and many more.

WOMMA which stands for word-of-mouth-marketing presented two days of panel discussions, informative sessions that dove into various aspects of Social Media communication, content creation and the overall effect of digital activity on society. Many brands spoke about how they craft their respective voices along with the teams and systems that go into creating the content that the consumers see on a daily basis.

The online comedic wit of the Wendy’s brand was center stage for that chat courtesy of their V.P of Media, Ads & Social Brandon Rhoten.

Univision EVP Jessica Rodriguez opened up the Summit speaking on ownership of responsibility within her digital teams and the effects of “influencers”.

They also had a number of sessions that spoke not so much to a specific business purpose but how Society as a whole interacts with social media. As social continues to grow and evolve around us it’s playing a greater role in and having increased influence on day to day life. Topics such as prejudice, discrimination, fake news and more were touched on via author Emanuel Rosen

In addition to that WOMMA also addressed the issues of influencers in a few respective sessions. Kevin Knight of Experticity broke down what actually makes an influencer on various levels of scale, what their responsibilities are and how do they best express and deliver on the message of a respective brand.

It’s very informative to get a look into what larger mainstream businesses are doing and thinking in regards to social media. Learning what their methods are that result in the content that they create and what are the do’s and don’ts are that they apply to their own digital spaces. These things are important to be aware of as many of these brands set the trends that up-and-coming businesses and entrepreneurs tend to follow. Not to mention we see on a daily basis many mainstream bands continue to get social wrong and put themselves in positions where not just are they acting in error but then they are put on full display for the world to see just how out-of-touch they are. Truthfully speaking in today’s climate with social media as established as it is you should know the ramifications of the things you do in our business. Nothing is secret and customer service is now a spectator sport. How you treat your customers is no longer lost within phone calls and snail mail complaint letters.

Nicole Portwood of Tito’s Vodka says it best. “We focus on being as human as much as possible vs. being so product-driven.”

This sentiment does well in summing up the overall tone of the WOMMA Summit. Word of Mouth Marketing essentially is a reminder that no matter how far social media advances it is the social aspect, the direct person to person element that carries the greatest value for businesses to succeed. WOMMA isn’t stopping with the summit either. There are a number of events upcoming via WOMMA to continue the conversation of how our communication is evolving and impacting our business.

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