Hip Hop is Dead…10 Years Later Nas Looks Back
In 2006 Hip Hop was a very interesting place. While powerhouse names like Eminem, Jay-Z and Kanye West were still dominate, the mainstream is fully in the midst of a revolution led by the new music makers of the south. Lil Jon’s Crunk movement was turning out ultra energized club hit after hit. Atlanta’s Trap had invaded the scene as artists like T.I, Jeezy and Gucci Mane were just as well known in a city like New York as Jadakiss or Camron. And let’s not forget Ludacris and his DTP camp who would occupy multiple chart slots at a time. The Hip Hop landscape was changing and it was not going unnoticed by one of Hip Hop’s greats. In the view of Nasir Jones, he would tell you “Hip Hop is Dead.” I remember my personal excitement awaiting that release of this album. My Hip Hop taste is very NY for all the good, bad ad ugly of it. Nas’ attempt to being things back to the essence was a rallying cry for many even if it was short lived.
10 years since it’s scene shaking release Nas looks back on the Hip Hop Is Dead album that many rallied behind while even more rallied against. Unintended regional tensions resulted from Nas’ claim that the core elements of Hip Hop, music, wordplay, storytelling and lyricism had been given up for childish, hooks and low grade concepts. Linking up with Google Play and Mass Appeal, Nas delivers a 4 part digital documentary on the this controversial album.
“In retrospect, I missed the mark by miles,” he admits. “I didn’t want to pick people apart. I felt like that was for a younger artist to do. I thought the title was enough — to say it’s dead it was to say, ‘I don’t know where to begin, I don’t know where to start.’ But at least I’ll name it this and we’ll see what goes from there.”
Hit the jump to view the other 3 installments of the doc. Watch as Nas speaks on everything from the album title, his long anticipated collaboration with Jay-Z, to his current view of the culture and his present role in it.