Tumblr Seeks New Life With New Live Video Feature
While the Big 4 of Social Media, Facebook, Instagram, Twitter and Snapchat continue to evolve and add-on new expansive features to their respective platforms, Tumblr for many has faded into the shadows both on a personal and business level. After Yahoo failed to resurrect the mini blogging site and after years of being labeled too uncensored to control or properly monetize, Tumblr pops back into the conversation with new live video capabilities.
Does this now inject Tumblr into the realm of credibility again? It’s hard to say. For those that never left and still use it to this day, there can very well be a new sense of engagement for followers. Yet, I don’t expect to see a flock of new users signing up solely for that feature.
- Tumblr does not have a native streaming video option. In actuality, live video is enabled through YouNow, Kanvas, Upclose, and YouTube.
- Your videos live on Tumblr, so not only can they be reblogged but users won’t miss out on your content just because they missed the live broadcast.
- Tumblr will notify your followers when your video goes live, and even pin it to the top of their dashboards. This favorable placement of live content will be a big aid in getting this new feature out to the people smoothly.
There are definitely people who think there is a solid shot at business gains via this new tool. Simply Measured shares that position and gives a little insight here.
While Tumblr is not big in my marketing plan it pays to know what is going on around in the digital world and for those that do utilize that platform it’s a major upgrade that can connect people to their followers in a brand new way. Live video is clearly the next frontier and Tumblr hopes it’s the path back to success.