THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

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In American Gangster, Denzel Washington portrayed infamous Harlem kingpin Frank Lucas. In one of his most memorable moments, Lucas exclaims that “The loudest one in the room is the weakest one in the room.” In essence, the statement spoke to the human condition and desire to be seen, heard and noticed in all his glory. The lesson Frank was teaching was that in being the loudest in the room you are affirming a level of insecurity about yourself and inviting unwanted attention.

While the circumstances in my world are not nearly as extreme as Frank’s, It can be said that presently I am in a room where different rules apply. In the digital business space the goal is to get attention and hold it. To do so many must be the “loudest in the room”  or risk irrelevant status. This is a difficult way to operate for me. I genuinely believe and understand that the need to stand out is vital. So, many people are now claiming expert, guru, manager status in the world of social media. It’s amazing seeing the growth in this field but it can be equally frustrating when it’s clear that folks aren’t putting in the leg work to truly understand the field they’re now dealing in. Shock and Awe is an often used marketing tool but it doesn’t replace actual knowledge.

The same way I encounter businesses that still view digital marketing as just being on “…the Facebook and the Twitter.” I meet folks trying to sell services without really knowing what it takes to be effective. It’s like someone who spends a day watching basketball highlights on YouTube then tomorrow is trying to offer basketball skill coaching. You don’t get good at this via osmosis. You have to actually get out there and do the work. You can’t just sell folks on the promise of more likes and followers.

Social Media is truly just entering young adulthood so who knows what it’ll be in a few years but it’s established enough that it should be respected just like any other profession. I’ve been on the ground floor and building my brand value well over a decade and even now it’s still an uphill battle getting business to understand what I do. Classic business thinking is clashing with the new views and ethics of a shrinking digital world and many aren’t fully sure how to adjust to that.

Personally, this puts me in a tight position of being one part entrepreneur, yet also striving to sharpen my skills outside of that space. It’s one thing to create a brand and slowly bring value to it but I understand business in the bigger picture. There is worth to be gained by  taking a role with an established company and applying my ability to their business model. It’s a 2 tier attack of proving to be an independent self-starter while displaying mainstream corporate dependability. It’s a strategy that will only open the future up for greater opportunity. The hang up is just getting in that door because the reality is that many businesses give a side eye to freelancers and consultants.  They fear they are not truly committed to the long-term goals. Guess I’ll have to prove them wrong. I have no time to waste and a Legacy to protect.

The story continues…

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Samurai Rides: Celebrating New Life With The 2016 Kia Sedona

Samurai Rides: Celebrating New Life With The 2016 Kia Sedona

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#DriveKia #SamuraiRides #DaddySamurai

#SamuraiRides has brought you some of the best sports cars, sedans, crossovers and compact vehicles available. Well, this time we really changed things up with the 2016 Kia Sedona, a luxurious minivan. I once again linked up with Kia, this time to help me celebrate a massive moment in my life, the shower for my soon to be born son Max. Let’s just say the cargo space of the Sedona definitely came in handy.

I had a couple days before the festivities to get myself comfortable with the handling of the Sedona. Fortunately, for me this ride handles a lot smoother than you would think for something this large.

***Check out more about the new 2016 Kia Sedona***

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The interior screams road trip comfort. You get 3 separate zones of climate control for the driver, front passenger and rear passenger rows. The seats are laced with soft Nappa leather and the reclining seats, adjustable arm and foot rests take you out of a simple minivan ride and into the mindset of First Class Lounge seating.  Adding to that pleasure factor is the rear entertainment console that is set with DVD, CD and multimedia functionality. Included with that, the Sedona also comes equipped with 2 pairs of headsets so the rear noise doesn’t have to dominate the entire ride.

Now while the Sedona can easily handle up to 8 passengers it is very likely the 3rd row may not be needed and you will need carrying space for other things. Rest assured that space is one thing Kia is offering you a lot of.

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The 3rd row can fold down into the floor and the 2nd row folds up and pulls forward to give you all the cargo space you need.  I personally put that to the test as I headed down to Philadelphia for my son’s baby shower.

Similar to my past Kia experiences you’ll have the standard array of safety features on deck. Considering the size of the Sedona, you’ll greatly appreciate the protective coverage you get from the Forward Collision Warning System (FCWS) and Blind-Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). Kia’s Lane Departure Warning System (LDWS) is invaluable when driving a vehicle that takes up this much space.

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In addition, you are surrounded by impact initiated airbags on all sides.

Let’s be honest, minivans have always come with jokes about how not cool they are. The soccer mom jabs are legendary but I’m here to tell you that everything about the 2016 Kia Sedona is cool. As the Sedona took me down to Philadelphia for the baby shower had a enjoyable private evening with family, friends and supporters celebrated the upcoming arrival with emotion and generosity.

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As the driver or a passenger you’ll enjoy this ride from a physical comfort and/or entertainment stand point.  If you are someone that rolls with a large group or maybe you are expecting an addition to your family, the Kia Sedona should be at the top of your list. View my video walk through for a more hands on take then hop over to Kia.com.

***Check out more about the new 2016 Kia Sedona***

 

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