Has Posting Pictures Online Become Too Complicated???

Has Posting Pictures Online Become Too Complicated???

postingtoohard

The power of social media to sway what we think and how we react has always amazed me. It takes the idea that people believe anything they see on TV and expands it to a space where the content is publicly generated and always flowing. It’s no longer confined to the evening news or Hollywood entertainment shows. From Facebook to Twitter, Instagram to Snapchat we share, like and analyze everything we see. We give lasting power to moments snatched out of a few seconds in time. Most often this leads to the assumption of relationship activity between people.

When you are accustomed to seeing folk detail and broadcast so many aspect of life you cant help but try to fill in the blanks yourself. You see images in the gym regularly leads you to think things, you see images in sexy revealing outfits it makes you think things and if you see pictures of people socializing with any regularity or at certain types of functions you think things.

We’ve all done it. I know I have. “I don’t know what they’re doing but they clearly enjoy each others company.” It could be harmless or it could be the case of hiding in the open. Privacy is a touchy digital thing when so many present their relationships as open books.

In any case the question remains, “Do you think posting pictures online has become too complicated?” Do you ever do what the folk in the video above do before posting? To post or not to post? Crop? Don’t crop? Tag? Share the Location?

Decisions, decisions. Life used to be so much simpler….

Facebook

Twitter

Instagram

Foursquare

Subscribe to the Social Media Samurai Newsletter Here For Tips, Gifts & More 

SAMURAI RIDES: HITTING THE ROAD WITH THE 2016 MAZDA CX-3 GRAND TOURING

SAMURAI RIDES: HITTING THE ROAD WITH THE 2016 MAZDA CX-3 GRAND TOURING #DRIVEMAZDA

#DRIVEMAZDA

Rolling with some more new wheels courtesy of the good people at Mazda. This time around I get to complete the series of Mazda CX  SUV’s with the 2016 Mazda CX-3 Grand Touring Edition. During the heart of winter the CX-3 shows why it’s so well suited for the cold or the pleasant climates.

I’ve previously reviewed the larger CX-5 & CX-9 models in both summer and harsh winter settings. As I put the CX-3 through its’ paces I had less snow but more pot holes to navigate as the above normal temps of this season have wrecked havoc on the roads. Never the less Mazda’s most compact of the CX series would hold its own in all categories. The  exterior of the Grand Touring  is the familiar Mazda body type with the large rear swooping down into low sleek hood. The Interior is gorgeous as the pearl and black leather finish has a dark, crimson, wine colored trim around the seats, door and gear shift.

The streets of Harlem. Navigate the Big Apple. #SamuraiRides #DriveMazda @mazdausa

A photo posted by nightfall914 (@nightfall914) on

There’s no let down in how the CX-3 handles on the road. All the safety features you have come to expect from Mazda are at your finger tips here. Lane proximity alerts on all 4 sides, smart cruise control and blind spot monitoring add to the layers of protection Mazda provides.

#DRIVEMAZDA
Here is the gorgeous two-tone leather Interior.

With the interesting winter we have had I got the opportunity to ride the CX-3 over snowy, icy, wet roads and sunny clear pavements in the same week. Regardless of the conditions this rides whips and was fun to drive.

#DRIVEMAZDA
The familiar Mazda CONNECT™ INFOTAINMENT SYSTEM

Completing the full round of reviews for the CX SUVs from Mazda was a refreshing experience. After a decade plus of over sized, gas guzzling truck driving see the new wave of larger vehicles gave me a great new take on potential driving options.

***For more info on the Maxda CX-3 Click Here***

 

SamuraiRidesMAzda

If you are looking for a ride with room but without the bulking tank-like feel of classic SUVs the CX-3 is exactly what you should be looking into. The CX series from Mazda has been officially stamped with the #SamuraiRides seal of approval but don’t just take may word for it. Click here for a few of the industry’s views on the Mazda CX-3.

 

Facebook

Twitter

Instagram

Foursquare

Subscribe to the Social Media Samurai Newsletter Here For Tips, Gifts & More 

 

Whale Watching On The Sea Of Cortez Via Villa Del Palmar

Whale Watching On The Sea Of Cortez Via Villa Del Palmar

VillMountainAtSea

Life in New York has a lot of things. On a regular basis I’m in and out of the epicenter of entertainment, culture and style. From Wall Street to Broadway, LES to Spanish Harlem is no shortage of experiences and sights when moving throughout the 5 boroughs. What you do lack is an exposure to nature in its undisturbed state. Fortunately my recent visit to Villa del Palmar at the Islands of Loreto allowed me witness a number of animals in their nature habitats that I’d never see in the Empire State.

A short plane ride from Los Angeles gets you to Loreto,, Mexico where the amazing Villa Del Palmar is located. I spent a relaxing weekend taking in the resorts many services including their island tour & whale watching expeditions.

***For more on the Villa Del Palmar Click Here***

Loreto is located along the Gulf of California which is also known as the Sea of Cortez. It’s an area known for fishing and abundance of sea life. While at the Villa resort give yourself a day to fully enjoy the whale watching experience. This wont be some short loop around the beach. Once you are aboard your craft and safely secure you will be taken roughly 90 mins out into the Sea of Cortez. As you ride the beautifully clear sea waters you’ll likely come across  a gathering of Seas Lions. These massive creatures may be laying out on the rocks taking in some sun or howling for the attention of a near by female.

20160129_141703

Before getting out to area where the whales reside you get a nice break to explore the Isle Del Carmen. This is one of the 5 main islands in the Loreto area. You’ll get the opportunity to lay out on the beach for lunch or snorkel for an up close look at the aquatic life. Carmen is also known for the Big Horn Ram hunting deeper on the island.

20160129_153241

Honestly my favorite moment of the day was when we came across a large group of dolphins. They wasted no time playing with us as they raced along side the boat and routinely jumping up at of the water. It was a quite a sight-seeing maybe a hundred dolphins swimming a mere few feet from you.

20160129_164807

Before heading to the marina to dock in Loreto we finally got a glimpse of our elusive targets. A Blue Whale and then a Hump Back surfaced not too long after we left the dolphins. They submerged before we could get a clear shot of them but it definitely rounded out the afternoon.

 photo GIF_20160221_144203_zpsihsxyidq.gif

From there, upon docking at the harbor you can take a nice walk through the town and stop for some authentic Mexican cuisine before returning to the resort.

I cant lie. It’ a little intimidating being out in the open sea literally catching after some of the largest creatures on earth. Cruising in a modest sized craft you’re kind of at the mercy of nature which really brings perspective to life.  It’s was a remarkable experience and I’m sure you’ll be glad to take time out for this.

This slideshow requires JavaScript.

***For more on the Villa Del Palmar Click Here***

Facebook

Twitter

Instagram

Foursquare

Subscribe to the Social Media Samurai Newsletter Here For Tips, Gifts & More 

Samurai Sit Down: AmalgamPhilly Comic Shop Owner Ariell Johnson

Samurai Sit Down:  AmalgamPhilly Comic Shop Owner Ariell Johnson

AMALXX

In a year where the upcoming wave of comic based material will very heavily feature characters of color there was big news recently made by a young Philadelphia entrepreneur Ariell Johnson. Her AmalgamPhilly comic book & coffeehouse has been all the rage with fellow comic book fans, gamers and more as she reflects the importance of diversity in comic business spaces as well as in the comics themselves. I recently had the pleasure of chatting with Ariell Johnson so get comfy and check this geeked out edition of Samurai Sit Down.

****

AMAL00

Thanks for taking some time from your new business to talk with us. To start can you share your earliest comic memories and what was it that turned this hobby into a professional goal?

I started reading comics in high school, when my friend would let me borrow his comics, I didn’t buy my first comic until I was in college. It was Storm & Illyana Magik, a four issue mini-series, and I got it off of eBay.

The idea came when a local coffee shop that I would frequent on Fridays, after buying my books from Fat Jack’s, closed. It was such a great coffee shop, I loved the vibe so much, it was owned by a young black woman, and it was just everything to me. A home away from home. Her closing made me want to create the kind of space that she had created, but incorporating comic books into the mix.

Continue reading Samurai Sit Down: AmalgamPhilly Comic Shop Owner Ariell Johnson

Social Media Skills – Are You Connecting Your Sites w/ IFTTT ?

Social Media Skills – Are You Connecting Your Sites w/ IFTTT ?

IFTTT22

We all know that the digital world is connected. Your Tweets link to sites. Your IG posts can link to Facebook. Snapchat visuals can be saved and used on other platforms. To survive today your service can not be isolated from the other spaces of the online world. ITFFF which stands for “If This Then That” is an online service that customizes reactionary commands between your various online activities. It’s a must have function and I’m going to tell you why.

The interesting thing about how these sites connect is that they often aren’t as efficient as they could be. Understand that while an Instagram want to be linked to your Facebook or Twitter, they number one goal is to bring people back to the Instagram site. To this end notice that when you link IG to Twitter the resulting tweet doesn’t include your image. You get a preview of your caption and a link back to IG. It’s frustrating but understandable. IFTTT solves that issue. While some may consider it playing down to folks shorter attention spans the  fact is you want to cut steps needed to share content. Instead of the native tweet that IG will produce IFTTT offers actions, that they call “recipes”, that automate a tweet with full image to your Timeline from Instagram.

IFTTT1

That’s just one of a hundred ways you can streamline your online work. In addition to that keep in mind IFTTT is not limited to just social media, there are recipes for Google, LinkedIn and WordPress. IFTTT is also expanding to offer connection with music services, home electronics and even your car. Some of the new more extensive services require payment but it’s totally worth it.

IFTTT2

Customization is the wave of the future. The goal is to make your world seamlessly connected and under your control no matter where you are. Take some time to visit IFTTT and rest assured you’ll find more than a few things you can use to improve your digital experience.

Facebook

Twitter

Instagram

Foursquare

Subscribe to the Social Media Samurai Newsletter Here For Tips, Gifts & More 

Beyonce Calls But Red Lobster Falls Out Of #Formation With Major Digital Fail

Beyonce Calls But Red Lobster Falls Out Of #Formation With Major Digital Fail

BeyFormation

As the nation was preparing for Superbowl Sunday one of the scheduled half time performers decided she needed to shift the narrative a bit going into the 50th anniversary of the Big Game.

Beyonce gave an unexpected sneak peek into her halftime show by debuting a new song and video #Formation. The visuals would loud, rhythmic and unapologetically Black. #Formation won’t go down in record books as being an incredibly deep song but in its straight forward, simplistic attitude it’s touched a cord with its core audience who connect to the Black experience. With that being said this is about the song or video directly. There’s no shortage of content now going live with full social analysis of Formation.

As a social media manager I want to speak real quick on the digital marketing opportunity that was subsequently missed out on during this high traffic high engagement period following the drop of Formation. One of Bey’s stand out quotes was the following,

“When he f—k me good, I take him to Red Lobster.”

Explicit nature aside, the Internets wasted no time in chatting up the famed restaurant chain. Reb Lobster has been acclaimed by media in the past for their digital strategy and engagement so the people assumed @RedLobster would be all over this free endorsement from one of the best personalities on earth. Nope. Complete silence for hours. In fact RL hadn’t tweeted anything since the early afternoon the day before. At this point we have to fully establish what social media management truly is. There’s a difference between just being online posting and managing a brands digital presence.

Let’s say RL gave its team the weekend off. In spite of that, part of the understanding of social media is that it is a fluid, 24/7 stream of activity that at the very least requires constant monitoring. The head of social media has to be in a position to detect and be notified of sudden trends and breaking changes in conversation when they specifically involve your brand and your competitors.

Understand that this is not about having to be a Beyonce fan. You could have never bought a single piece of music from her but social media basics wouldn’t allow you to miss this. Here’s what I mean. Essentially all social media management programs enable you to monitor specific keywords, hashtags and mentions. I use Tweetdeck as I’m on PC’s a lot. If Red Lobster is doing the bare minimum then @RedLobster, Red Lobster and #RedLobster are all being watched so that when the sudden peak in mentions hits you’ll be notified and then can quickly catch up to the situation.

One of my Social Media peers Brittany Greene pulled an unofficial Red Lobser Promo image a fan created  while we all wondered what was the reason behind the silence.

With a side of #CheddarBayBiscuits. #Formation #Beyonce #BeyHive

A photo posted by Brittney Akua Greene (@averysocialgirl) on

What made this even more of a shock to us was the fact that it was a Saturday, peak dining day and it’s a week before Valentine’s Day which ties in perfectly to Beyonce’s relationship based lyric. Mrs. Carter was GIVING away money for Reb Lobster to snatch up if it had been more proactive.

In the end they eventually posted something but it was too little too late and now the Retweets and Replies are reminders to the opportunity missed. Social Media isn’t as easy as many folks assume. Watching over anything behind standard business hours isn’t for everyone. Yet some things just shouldn’t happen with the technology available and the known celeb obsessed culture we live in. 

When you snooze you lose and today those losses happen in front of a massive audience that won’t let you forget it any time soon.

For more on the business side of this social media misque the folk at Blavity have a great piece here.

BeyFormation$$

 

Facebook

Twitter

Instagram

Foursquare

Subscribe to the Social Media Samurai Newsletter Here For Tips, Gifts & More 

Is The Public Ready For In-Store Proximity Marketing

Is The Public Ready For In-Store Proximity Marketing

toptal-blog-image-1450087121382-e513be9a5d23fb6f50483503af5ab290

Back in 2014 I did some early work with iBeacon technology at Duane Reade. This tech is location-based and used to notify users of information tied directly into where they are. Imagine your favorite store app sending you real-time discounts and promotions for the aisle you are walking through.  That movement is continuing and picking up steam. Brands want to be in your pocket and have easy access to your preferences.

Check out the material below and the link to the full article that dives in heavy to the field of Proximity Marketing and location-based technology.

*****

A recent Google survey states that a staggering 80 percent of shoppers are using smartphones to make purchasing decisions. Retailers and start-ups have taken notice, and the concepts of mobile location analytics and proximity marketing are emerging out of that.

Publications like Techcrunch and Adweek have articles of retailers launching Bluetooth beacon pilot programs almost on a daily basis. Some recent examples includeTarget, Country Market and Urban Outfitters.

But when you clear away all the buzzwords, what exactly is this shift we’re seeing? It’s the world customizing itself to you. The world is reacting to your presence, specific to you as an individual.

Proximity marketing is an exciting concept, but a lot of people are worried they’ll be inundated with spam if they opt in.

That is an exciting concept. Talking about this out in the world will get you varying reactions, from concerns about privacy issues to the idea that your phone is going to spam you with Viagra ads non-stop, but if you boil down the idea, there are some really compelling concepts here.

Personalization Is A Key Benefit

Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning radio station. When his wife uses the car that evening, the car returns to her preferences. That’s an example of very useful personalization. Now, imagine if a retail store could do that for you.

But the question that keeps coming up is: Will shoppers adapt to this kind of experience? If users don’t adopt the technology, hockey stick graphs will never happen for retailers. I think of a Sheryl Sandburg story I’ve heard during her presentations several times. When Caller ID first came out, users were scared by it. They thought the concept of knowing who’s calling before you picked up was creepy. Now, 20+ years later, we don’t pick up our phones without knowing who’s calling.The user’s perception of the technology completely flipped over a couple of decades.

***View The Entire Article Here***

 

Facebook

Twitter

Instagram

Foursquare

Subscribe to the Social Media Samurai Newsletter Here For Tips, Gifts & More 

When Art Imitates Life – Meet The Real Walter White

When Art Imitates Life – Meet The Real Walter White

Walter White (Bryan Cranston) - Breaking Bad - Season 5, Episode 2 - Photo Credit: Ursula Coyote/AMC
Walter White (Bryan Cranston) – Breaking Bad – Season 5, Episode 2 – Photo Credit: Ursula Coyote/AMC

Every so often you come across a story that is too “good” not to share. Obviously there is no promotion of illegal activities here but purely from a point of observation this tale is something else.

The modern classic Breaking Bad has inspired conversation, art and overall entertainment as the tale of the cancer stricken chemistry teacher turned drug cooking mastermind captivated millions. As it would turn out the, Walter White’s criminal acts were not as unique as many of us would assume.

In the following passages meet George Marquardt.

*****

John Madinger, a retired narcotics agent who met Marquardt actually laughs at the idea of comparing Marquardt to Walter White  The fictional character, Madinger said, has nothing on this guy.

“Above [Walter White] you’ve got Marquardt, who can manufacture the precursors and analyze them with a machine that he built himself, and installed in his laboratory,” he said. “Nobody’s ever done that before in the United States or since. He’s the only one.”

A science prodigy from a young age, Marquardt grew up in a family that fed his curiosities about the physical world. His father, he says, was fascinated by metallurgy — a product of the elder Marquardt’s business, working for a firm that made steel appliances for other manufacturers. “This was just sort of always around me,” he said. “I thought this was utterly fascinating.”

It was 1964 when the curious teen first hooked up with a supplier to make illegal narcotics in Waukesha, Wisconsin, a sleepy Milwaukee suburb. “This was in the basement of my parents’ house,” he said. “A lot of chemistry was going on there.”

As for his first drug batch, “I made no use of it,” he said. “I rode to the person who was interested in it with a couple of ounces of heroin in a little brown bottle, on a Schwinn three-speed bicycle.”

From there, he branched out. “Hallucinogens… and things like mescaline, 3,4,5-trimethoxyphenethylamine,” he said. “I was at a party one time with my girlfriend. And I was given a couple of mescaline bottles by a fellow there. ‘Oh, you’re some kind of a chemical technician. You can make this stuff, can you?’”

From there, his business grew in earnest. “Most often what would happen is someone would promise us, ‘Well, you know, if you can make a pound of this or that, we can get you some money.’” Most of what he made were other ingredients for illicit drugs that would raise flags if dealers bought them from a chemical supplier — “precursors,” Marquardt called them. It was slow work, not always terribly profitable. Drug chemistry “was one of several opportunities” for a man like him. There were others available, he claimed: “I contemplated counterfeiting at one time.”

Then came the 1970s and the drug war. “Oh my goodness, now I have a business,” he thought. He churned out precursors to amphetamines, Mescaline, and LSD.

***Read The Full Story Here Via Fusion***

Facebook

Twitter

Instagram

Foursquare

Subscribe to the Social Media Samurai Newsletter Here For Tips, Gifts & More