Everything Really Is Bigger In Texas!!! SXSW Samurai Recap
24 hours of being back in NY and yes I’m glad to be home from my week long SXSW experience. Over the next few days you’ll be getting various types of SXSW related content on my various social media networks. The Interactive festival is that large and that full of business and innovation that I’ve spent most of today diving into it all. As I’ve sat here separating and prioritizing all this information I have to say that I have new appreciation for the South By South West experience. While it was not my first time there, it was the most business related agenda I’ve ever had while attending. Seeing it from that professional side of the spectrum allows for a whole different level of understanding. You don’t just enjoy it but you notice what differentiates one brand from another. You pick up on what works and what doesn’t.
SXSW has so much of a social/party element infused into it that it takes more concentration then you may think to get a true return on your investment. Yet while the drinks seemed limitless and the food options grow with every street you turn onto there truly was a ton of great business going on throughout downtown Austin. From the Start Up Crawl to the exhibition show to the various sessions and tutorials the information that you could take in was high. While I personally am I social media guy in terms of communications across these various sites, I also met a number of people who were in town to introduce new apps and potential new apps. The tech start up scene in Austin is serious but being around that much creative energy cant help but fuel your own drive to succeed. There are a few people I’ll be keeping my eye on to see if they can make their dreams materialize.
As SXSW has grown many lament the presence of so many larger mainstream corporations. I can see and understand that thinking yet unless you live and breathe SXSW or are that deep entrenched in the business I don’t see corporate presence as a bad thing. It’s growth and expansion. The truth is that regardless of if its SXSW, on YouTube or any other platform, indies and majors are all pushing for our attention. This is just the reality of our world. Yet I feel that talent and drive always gets it’s due in the end. That’s not even speaking of the personalities that came to address the people like Nas, Sean Combs and Nick Cannon. That type of engagement is priceless.
SXSW was an amazing time and a great way to celebrate a birthday while expanding my professional brand. I’m already making notes for next year. We’ll be doing things that much bigger in 2015. Thanks again to Collective Bias for the believing in me to spend me out to Austin, thanks to AIO Wireless keeping my connected via their ZTE tablet, Thanks to Ms Donnet Bruce for having me speak at her event and thanks to all of Nomadness for the support over the entire week.