A Look Into Facebook’s Paid Ad For “Exposure”

A Look Into Facebook’s Paid Ads For “Exposure”

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I can honestly say that nearly 75% of my social media business is generated via Facebook. While I have presence on the other social networks, Facebook’s style and layout really works for me. With that being the case you would think that me investing in my business would lead to trying out the paid ad services that Facebook promotes for fan pages. I know a number of people who have used these options and they have seen a jump in their likes. Now here’s the thing. While I know many people and more businesses love to see large numbers, I’ve learned that number can lie in this social media world.

Numbers have weight and its the weight that matters. Weight in this case means actual eyes on your content and engagement with you. 10K likes with 25-50 people actually interacting with you pales in comparison to 1K followers with 500+ people interacting with you. I’m mentioning this as set up to the following video. Sent to me via my colleague Grim Phreaker of Zombie Gamer Online, that video dives in to Facebook Ad machine and the findings are troubling. Take a few minutes to view all of this and come to your own conclusion.

Jason Francis | The Social Media Samurai

The Tanning of America Profiles Hot 97’s Miss Info

The Tanning of America Profiles Hot 97’s Miss Info

 Miss Info

Anyone that has been aware of my activity on these Internets has seen me link to and big up this woman on numerous occasions. In a Hip Hop culture that has gone from underdog to massive money making monster I’ve seen Miss Info represent a certain part of this Hip Hop puzzle and consistently be something I can look to and respect. As a writer and news reporter, in my mind you need to be professional and have class about how you do about your reporting. Yes there is a high level of entertainment in the Hip Hop world but when those big things events happen, when serious rumors start circulating, that’s when you see who is putting out stories for the sake of page views and clicks and who is about the credibility of what is being released. I’ve witnessed Info take a lot of heat that had not been due and she’s stood up and continued with the business without missing a step. On top of that she’s always been a sweet heart to me over the years.

Today VH1’s Steve Stoute inspired special The Tanning of America concludes. Miss Info was one of the media personalities asked to be a part of this program. Here she shares a little about her love and introduction to the music and culture of Hip Hop.

Jason Francis | The Social Media Samurai

 

The Samurai Hits Austin For South By SouthWest

The Samurai Hits Austin For South By SouthWest

South By South West

Earlier today I was confirmed to speak in Austin, Texas for South by SouthWest (SXSW). I’ll be at a networking event speaking to the people about the power of influence in this new digital age of business. This is a big move for me. I’m excited and slightly nervous, but in a good way. I always say that you have to play the hand you’ve been dealt. Even when those cards don’t look like anything you can use, the true player will find a way to win. I’m looking forward to this trip to Austin. In addition to SXSW it’s my birthday weekend as well!! Yes it is about to be a grand old time in Texas. Hit the Jump for more info on the Influencer event. Hope to see a lot of you there.

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Photographer Project Showcasing Awesome Women

Photographer Project Showcasing Awesome Women

Photographer

I love seeing my people doing great things, pursuing their passions and representing something meaningful. No matter what I’m doing, no matter how “busy” I am I keep my eyes to what certain folk are doing. Seeing them shine helps fuel me.

Since relocating from NYC to South Africa photographer Stephanie O’Connor has been a whirlwind of creative and growing business. Recently she took part in a local self love and body image acceptance project via We-Are-Awesome. Various female photographers in the area took artistic nudes and spoke on their own respective hangouts and discomforts that had battled with. Take a look at what Ms O’Connor had to say. Then you can access the imagery by hitting the link below.

“I took this image originally almost three years ago with the intention to post on my own photography blog. I chickened out. It wasn’t because I was dissatisfied with my body or how the image turned out, but because I was afraid to advertise my own sexuality that I was coming into. With the rise in popularity of camera phones and selfies, the line between women using nudity for attention and women appreciating themselves and publicly expressing this has been very blurred. I, no different than any other woman have gone through my periods of insecurity. As a bi-racial woman I was often torn between wanting to look like what the magazines say I should look like and wanting an ‘ideal’ black woman’s body with the perfect full bum, smaller breasts, and an even smaller waistline. This obsession took up a good part of my 20′s, and had me trying methods, cleanses, diets and workout plans to try and achieve it. Then one day, I woke up and I just loved me. That is what my participation in this project means for me. My acceptance in what it means to be a woman. What it means to be completely vulnerable. And what it means to boldly express yourself in your own profession.”

See the project images here. *NSFW* 

Jason Francis | The Social Media Samurai

Social Media Week Success and Whats Next For The Samurai

Social Media Week Success and Whats Next For The Samurai

social media week

Another first goes down in my blogging history book as a booming success. Social Media Week NYC has concluded and it was everything I could have asked for and more. I experienced a full week of social media information, innovation, interaction and entertainment. When it was all said and done I came away with new connections to follow up on and strong professional leads to build on. But more than the contacts and data was the confirmation in myself and what I can do.

social media week

There were a lot of crowds to work around and maneuver though. With industry giants like Google and AOL presenting it would take a little creativity to get ahead of the lengthy lines. I won’t give away my secrets but your Samurai definitely slipped into stealth mode a few times.  Overall it was encouraging to see the major brand investment into the growing social media field. There were a lot of social media management programs on the scene. The level of detail these analytic measuring systems go into are very impressive. Being a guy that’s big on communication I learned that you need to be plugged into your email at ALL TIMES during #SMW. You never know when a brand you gave your business card to will shoot out an impromptu invite for an event that evening. AOL, Twitter & Engagor took me that lesson.

social media week, #SMWAOL

I went into this week with the following mind-set. This was a show and prove event for me. I put my name and a growing brand on the line. Every time I step into the public to do what I do my business is on the line. Collective Bias put faith and resources behind me to cover #SMWNYC. Live tweeting, Instagram presence, follow up panel reviews. Every step I take on this transitional journey I have to earn. I’m only as good as my last event. 3 weeks ago it was my first Superbowl, now it’s Social Media Week. I’m slowing checking goals off my 2014 to do list and as more goal get accomplished new opportunities open up. There are big things on the horizon and I’m excited to share them with you all. Thanks for the support y’all I’m just getting warmed up.

 

Jason Francis | The Social Media Samurai

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Social Media Week in NYC Gets Off To A Great Start

#SMWNYC Gets Off To A Great StartSocial Media Week

 

Social Media Week is in whole swing and I’m knee-deep in digital conversation, entrepreneurial presentations and networking. Yes the Samurai is truly in his element. Day for me was a mixture of me getting situated with the layout of the main #SMW Campus at Highline Stages and navigating the MTA system to get to my various panels. The Campus set up is pretty impressive if you ask me. I don’t think they expected the amount of people who are here. The warehouse conversion to an open digital playhouse is very nice.

Social Media Week

The most ingenious creative element are the cargo box work stations across the building. They literally turned large shipping containers and transformed them into mini office/cubicles. As I told a few people, as long as you’re not claustrophobic you should be good to go.

Yesterday’s sessions started out at AOL with a detailed conversation on the current state of storytelling. With the ever evolving social media landscape many people like myself have asked if the tradition means of creative expression are still effective. The professional panel essentially agreed that while the environment has changed with Instagram and Twitter rising to dominance, there will always be more of long form storytelling. After wards I headed down the block to take in some information on the various options people have before them to self publish. The explosion of independently launched content is definitely the new frontier of independent writing. After a break I linked with Indy music marketer Ms MyMy to check out the packed panel for Hip Hop heavyweights Lyor Cohen and Kevin Liles. The amount of knowledge these 2 men have seen and the history they have written for the culture is insane.

Social Media Week

Day 1 concluded with a nice networking mixer at Suite 36. Happy Hour and good company at the bar set the tone as a series of young social media entrepreneurs introduced themselves to us and shared their respective stories. I also was interviewed and asked a few question regarding crowd funding via Reality Crowd TV. Hopefully I’ll have that footage to you all soon. Day 2 is on deck so keep your eyes on the Internets. #SMSW2014

Jason Francis | The Social Media Samurai

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The Samurai and Friends Have Social Media Week Covered

The Samurai and Friends Have Social Media Week Covered

Social Media Week

It starts today as I finish my final preparations and make a few last pick ups for the week ahead. This week will be a continuous stream of information coming from your resident 6 foot 5 inch Samurai. With the backing and support of Collective Bias I’m making my Social Media Week debut and I intend to make it a memorable time. I believe that we have so many resources at our disposal but our efficiency is relative for our knowledge. There is a ton to be learned this week and I can’t wait.

This is also an occasion to sharpen my own swords while letting folk know just what I’m capable of. Networking, connections and professional advancement is the name of the game. I remember last year when I went with my fellow Nomadness Travel Tribe members Evita and Kelly for a TV appearance with Arise TV. While the ladies were doing their thing on camera I was there armed with a Blackberry and an iPad mini. From pictures, to short vids to tweets and Facebook updates I had things covered. Afterwards, one of the Arise employees realized I was the one handling all the social media and she said. “That was you? Just you alone? You’re like a social media tornado!”  I smiled and thanked her. I take pride in my social media coverage of live events. ECBACC & Animekon for the Omega Nexus, The Nomadness Tribe’s National College Tour w/ Hotels.com, Celebrity panels & Mass media events for radio, TV, fashion and more. Just recently covering the Superbowl for multiple retail brands. I embrace the opportunity to put in work in real-time when the eyes are on me. I’m looking to set the bar high this week, very high.

Social Media Week

As if that wasn’t enough, I take even more pleasure in knowing that many of my friends, associates and Nomadness Tribe mates are in on the Social Media Week action. SMW in Lagos Nigeria will feature panels hosted by Ms Cherae Robinson’s Rare Customs that feature Nomadness Tribe creator Evita Robinson, International Photographer Stephanie O’Connor and Social Media Strategist Luvvie Ajayi. We’l have both sides of the globe covered in one manner or another. I hope you will be able to connect with me at same point during this week!!

I’ll be operating on all my social media channels using #SMSW2014 so stay tuned to see what’s coming on!

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Jordan Davis The Continued Legacy Of Fear

Jordan Davis The Continued Legacy Of Fear

Jordan Davis

What do you say that hasn’t been said already a hundred times? This is the world we live in. This is the country we live in. For every advancement, every step of progress, every accomplishment we get that chilling reminder of what reality is. The playing field is full of opportunity but it is not balanced. It’s never been and as a betting man I can’t say it ever will be. At least not in my life time. This time around the life of a young Black man Jordan Davis was taken and the Florida system of “justice” remained consistent. By consistent I mean that it has again allowed the perception to remain that to feel “threatened” by a Black man is reason enough for murder.

I wasn’t sitting around waiting on the Verdict yesterday. I flipped back and forth to CNN while working on other things. In my gut I knew what the verdict was going to be. This was less about the underlined evil of the “Stand Your Ground” law but the loop holes in the legal system that allow for doubt in a 1st degree murder charge. The common sense view-point says if you pull a weapon and fire on an unarmed person and kill them its murder. That’s simple enough but when the defending argument is self defense, backed up by this absurd law, any defense lawyer worth his pay can plant the seed of doubt regarding intent to kill. The notion that Black people are dangerous is rooted deep and many people harbor this belief. So, it’s no shock that a lone juror could some how “understand” this imaginary fear that was presented as the catalyst to these events. This killers life will end in jail regardless of the details of how he gets there.

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My Biggest Relationship Fear: Divorce

My Biggest Relationship Fear: Divorce

divorce

Relationships, man and woman, it’s what dominates our off line and on line conversations. There are things we like and look forward to and there are things that have pained us. Ideally these hurtful experiences are teaching points for us to grow on and do better in the future. Growing up I went though the usual phases and issues. There was the “no one finds me attractive” stage. Then there was the “ladies that would leave me for questionable others” stage. Then as a single man I’ve maintained the fear/concern of having a child outside of a marriage. Each of these things has factored into how I interact with women on one level or another. That just leaves my ultimate fear. What scares me the most is the idea of getting married and seeing it end in divorce.

For all the back and forth, all the heart breaks, first kisses and everything else that comes with the dance of man and woman interaction, at some point I want to get to that place of certainty. The idea of proposing is something exciting to me. The thought of a unified life and building a family are very appealing to me. Everything that I’ve become as a man links back to the loving marriage I’ve been raised around. So, in a world with divorce rates keep moving upward I can’t help but think of the “what if” that is divorce.

I was asked this question on Twitter a few months ago. Do I consider divorce a failure? My answer was an resounding yes. Now understand, this is all in relation to me and how I view my life. I know many people whose lives became much better after divorce, but for me in this moment I don’t view it like that. That period that I’m in now allows me to make mistakes in selection. Dating, socializing, whatever you want to call is the process to eventually get to marriage by finding that right partner. Marriage isn’t supposed to be easy so I know there will be rough periods but for me to have someone I love and elected to enter into marriage with and then get to a point of calling for divorce would hit me as a totally failure of who I am. It would feel like a strike against my feelings and my ability to identity whats right for me. I speak often about how it seems folk have become incredibly bad judges of character so the idea of that kind of union failing would be hell to me.

Marriage has always been a one shot deal for me. I guess that’s why I’m in no real rush presently while getting certain things in order. There clearly will be a lot riding on this when that time comes. Until then I try to live life and learn the needed lessons to make my future work.

 

Jason Francis | The Social Media Samurai