THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

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In American Gangster, Denzel Washington portrayed infamous Harlem kingpin Frank Lucas. In one of his most memorable moments, Lucas exclaims that “The loudest one in the room is the weakest one in the room.” In essence, the statement spoke to the human condition and desire to be seen, heard and noticed in all his glory. The lesson Frank was teaching was that in being the loudest in the room you are affirming a level of insecurity about yourself and inviting unwanted attention.

While the circumstances in my world are not nearly as extreme as Frank’s, It can be said that presently I am in a room where different rules apply. In the digital business space the goal is to get attention and hold it. To do so many must be the “loudest in the room”  or risk irrelevant status. This is a difficult way to operate for me. I genuinely believe and understand that the need to stand out is vital. So, many people are now claiming expert, guru, manager status in the world of social media. It’s amazing seeing the growth in this field but it can be equally frustrating when it’s clear that folks aren’t putting in the leg work to truly understand the field they’re now dealing in. Shock and Awe is an often used marketing tool but it doesn’t replace actual knowledge.

The same way I encounter businesses that still view digital marketing as just being on “…the Facebook and the Twitter.” I meet folks trying to sell services without really knowing what it takes to be effective. It’s like someone who spends a day watching basketball highlights on YouTube then tomorrow is trying to offer basketball skill coaching. You don’t get good at this via osmosis. You have to actually get out there and do the work. You can’t just sell folks on the promise of more likes and followers.

Social Media is truly just entering young adulthood so who knows what it’ll be in a few years but it’s established enough that it should be respected just like any other profession. I’ve been on the ground floor and building my brand value well over a decade and even now it’s still an uphill battle getting business to understand what I do. Classic business thinking is clashing with the new views and ethics of a shrinking digital world and many aren’t fully sure how to adjust to that.

Personally, this puts me in a tight position of being one part entrepreneur, yet also striving to sharpen my skills outside of that space. It’s one thing to create a brand and slowly bring value to it but I understand business in the bigger picture. There is worth to be gained by  taking a role with an established company and applying my ability to their business model. It’s a 2 tier attack of proving to be an independent self-starter while displaying mainstream corporate dependability. It’s a strategy that will only open the future up for greater opportunity. The hang up is just getting in that door because the reality is that many businesses give a side eye to freelancers and consultants.  They fear they are not truly committed to the long-term goals. Guess I’ll have to prove them wrong. I have no time to waste and a Legacy to protect.

The story continues…

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Samurai Rides: Celebrating New Life With The 2016 Kia Sedona

Samurai Rides: Celebrating New Life With The 2016 Kia Sedona

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#DriveKia #SamuraiRides #DaddySamurai

#SamuraiRides has brought you some of the best sports cars, sedans, crossovers and compact vehicles available. Well, this time we really changed things up with the 2016 Kia Sedona, a luxurious minivan. I once again linked up with Kia, this time to help me celebrate a massive moment in my life, the shower for my soon to be born son Max. Let’s just say the cargo space of the Sedona definitely came in handy.

I had a couple days before the festivities to get myself comfortable with the handling of the Sedona. Fortunately, for me this ride handles a lot smoother than you would think for something this large.

***Check out more about the new 2016 Kia Sedona***

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The interior screams road trip comfort. You get 3 separate zones of climate control for the driver, front passenger and rear passenger rows. The seats are laced with soft Nappa leather and the reclining seats, adjustable arm and foot rests take you out of a simple minivan ride and into the mindset of First Class Lounge seating.  Adding to that pleasure factor is the rear entertainment console that is set with DVD, CD and multimedia functionality. Included with that, the Sedona also comes equipped with 2 pairs of headsets so the rear noise doesn’t have to dominate the entire ride.

Now while the Sedona can easily handle up to 8 passengers it is very likely the 3rd row may not be needed and you will need carrying space for other things. Rest assured that space is one thing Kia is offering you a lot of.

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The 3rd row can fold down into the floor and the 2nd row folds up and pulls forward to give you all the cargo space you need.  I personally put that to the test as I headed down to Philadelphia for my son’s baby shower.

Similar to my past Kia experiences you’ll have the standard array of safety features on deck. Considering the size of the Sedona, you’ll greatly appreciate the protective coverage you get from the Forward Collision Warning System (FCWS) and Blind-Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). Kia’s Lane Departure Warning System (LDWS) is invaluable when driving a vehicle that takes up this much space.

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In addition, you are surrounded by impact initiated airbags on all sides.

Let’s be honest, minivans have always come with jokes about how not cool they are. The soccer mom jabs are legendary but I’m here to tell you that everything about the 2016 Kia Sedona is cool. As the Sedona took me down to Philadelphia for the baby shower had a enjoyable private evening with family, friends and supporters celebrated the upcoming arrival with emotion and generosity.

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As the driver or a passenger you’ll enjoy this ride from a physical comfort and/or entertainment stand point.  If you are someone that rolls with a large group or maybe you are expecting an addition to your family, the Kia Sedona should be at the top of your list. View my video walk through for a more hands on take then hop over to Kia.com.

***Check out more about the new 2016 Kia Sedona***

 

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CMX NYC Authenticity In Community Panel [Video]

CMX NYC Authenticity In Community Panel [Video]

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Last week I had the pleasure of being invited to be a part of a community panel discussion via CMX NYC. Joining Liz Hall of Trello and Ali Sofen of ETSY, I rounded out the trio speaking as Social Media Head of Nomadness. The attendees were super receptive and full of questions throughout the evening.

They spoke often of the connection between holding to true values while acknowledging the need for the communities to be heard, respected and properly made a part of the business.

Hit the jump for the full video of that panel event.

Continue reading CMX NYC Authenticity In Community Panel [Video]

SAMURAI RIDES: Welcome To Spring With The 2016 Mazda 3

SAMURAI RIDES: Welcome To Spring With The 2016 Mazda 3

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#SamuraiRides x #DriveMazda

Snow, ice and frigid temperatures have moved into the rearview mirror for another year and as the days get longer and those layers of clothing are reduced I’m back on the road with the another round of Samurai Rides w/ Mazda! This time the Mazda 3 Grand Touring and I bounced around the Tri State area and it was a blast.

For the new comers here I initially got my hands on the Mazda 3 with the 2015 edition last winter. The 3 rides smooth and has all the features I’ve come to expect from this brand. Serving up In-ride functionality with an array of safety features, while still providing quality entertainment options you’ll enjoy every moment in this car.

  • Bose® 7-speaker Sound System
  • Mazda Navigation System
  • 18-inch Alloy Wheels
  • Leather-Trimmed Seats
  • LED Headlights and Taillights

In fact, there are only a few design elements that have changed between 2015 and 2016. The biggest change this time around is less in the vehicle itself and more in what Mazda offers you package wise. Drop down tothe  end to get that info.

Drive Mazda

This time around I had what I like to call the “Cherry Bomb” edition with a gorgeous  metallic red exterior and deep dark leather interior with red trim. The Mazda designs always leave me in awe.Drive Mazda

In terms of space the 3 is the most compact sedan model behind the bigger Mazda 3 5-door or the Mazda 6, but don’t worry you won’t be lacking for room in this beauty. With my size I won’t be packing the 3 with a basketball starting 5 but taking a ride with 1 -2 other people was perfect.

“The Mazda3 entered the highly competitive compact car segment with a bang, quickly becoming one of the best examples of well-crafted performance you can get for less than 25K.” – Kelley Blue Book

**Click Here For The Mazda 3 Overview**

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Package Options changes in the 2016 Mazda 3

A big difference between the 2016 Mazda3 vs 2015 Mazda3 trim levels is the absence of the base i SV trim that was found on the 2015 model. For the 2016 model year, the i Sport is the new entry-level trim, which means more standard features for the Mazda3 and a new starting MSRP of $17,845 for the four-door model and $18,545 for the hatchback.

This price is actually lower than the 2015 Mazda3 i Sport by $600 while still managing to include more standard features, like a rearview camera. Other standard features include dual-power folding exterior mirrors, 60/40 split-folding rear seats, push button start, Bluetooth phone pairing and the Mazda Connect infotainment system on a 7-inch color touchscreen. Other trims also receive price reductions, helping the Mazda3 to continue providing great value for a new car.

The 2016 Mazda3 adds two new option packages that offer some exciting features. One package is the Preferred Equipment Package for the i Sport trim, with an MSRP of only $1,000. The other is a new package for the Mazda3 i Touring called the Popular Equipment Package, starting at $1,100. – via Mazda of Manchester 

Mazda knows what it does best and continue to excel at it. They create smaller sleek vehicles that look good and ride great. The newest model of the Mazda 3 keeps that trend going and I’m hoping that I’ll see Mazda again as the summer approaches. Check out the click below for more details on the 2016 Mazda 3. and stay tuned for something a little different on the next edition of Samurai Rides.

**Click Here For The Mazda 3 Overview**

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Social Media Samurai Expands Service w/ Bezoar Software Web Design

Social Media Samurai Expands Service w/ Bezoar Software Web Design

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As I speak with various people about their digital needs I often hear about the desire to get website up and running to better advance the growth of their brands. With all the value that a good social media strategy can provide it is still essential to have a site on the internet that is exclusively yours to operate from. To that extent I’m happy to say that now I can more directly help people get those website dreams turned into reality via Bezoar Software.

The social media samurai has joined forces with Bezoar Software, a collection of creative designers and developers will get your website up looking clean, crisp and running smooth. For the curious, “Bezoar” comes from the Persian pād-zahr  which literally means “antidote”. That’s right so Bezoar Software looks to deliver an cure for the digital issues that ail you.

Folks know I don’t cosign just anything so I’m looking forward to linking people up with Bezoar to produce some big things. They are skilled and have already shown an appreciation for giving back.   Hop over to Bezoar Software and check out the sites they’ve constructed.  Below is a sample of the website content and layout they can create.

Fee free to reach out and contact me with any questions.

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Go Deep Behind The Scenes Of The Genre Changing Batman Film Trilogy [Documentary]

Go Deep Behind The Scenes Of The Genre Changing Batman Film Trilogy [Documentary]

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As the public is presently viewing the newly released Batman vs Superman movie and coming away with less than stellar it seems to be as good a time as anyway to look bad into the not so distant past and dive into the Trilogy that really got DC comics back into the film making space. The series of Batman movies created by Christopher Nolan to date has earned over $2.5 billion dollars and raised the bar high for the quality of comic book based films.

The Ultimate Collector’s Edition Blu-ray set included this BTS documentary but you can now view it here for your Bat loving pleasure.

via GIPHY

See part one below and hit the jump for part two.


The Fire Rises The Creation and Impact of the… by secsecae

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SAMURAI SIT DOWN: TUMBLR SENSATION CHOKESNGAGS [NSFW]

SAMURAI SIT DOWN: TUMBLR SENSATION CHOKESNGAGS [NSFW]

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Samurai Sit Down was created as my way to introduce various people who caught my eye and are making names for themselves in today’s new digital world. I’ve chatted with artists, media personalities, and more, but this time, I decided to dive a lil deeper into the gritty social media underbelly. What I’m talking about is Tumblr. If any space online exists as a free for all its Tumblr. You can go from cute kitty videos to the most explicit of amateur or professional sexual material. I’m no angel and I’m not  a stranger to Tumblr, which is where I encountered ChokesNGags, also known as “Aunty Chokes” by her devoted fans and followers. Sex is everywhere online but every so often you come across someone who isn’t just flashing the masses for attention. CNG has lived a life that is made for the big screen. Her candor and transparency has attracted many to seek her advice for issues too uncomfortable for others to hear.

So today things get a little NSFW as I sit down with the infamous ChokesNGags.     

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First off, thanks for taking the time out to have this conversation. Let’s dive right into things. How/Why/When did you start the ChokesNGags online persona?

Back around 2011 when I was living in south Philly bored out of my skull. One of my friends was always on Tumblr; there’s some pretty entertaining shit on there, so he helped me set up my own account. He gave me a few follow recommendations and I kinda took it from there. The lack of censorship and filter on sexual content was really intriguing. Like, you mean I can talk about getting cum in my nose AND see around the way girls busting it wide open without risk of being deactivated or anything? NOICE. I discovered a judgement free platform so I took advantage of it. It really just started as a bunch of endless posts about needing dick and going on about the dick I just got. People seemed pretty interested so I talked about my ‘adventures’ more and more. I think the readers assumed I could help because I spoke of similar situations. Like, what else does she know?? The questions just started coming in like crazy. I never said “hey I think I’ll start a sex & relationship advice blog”…..It honestly just….happened. I’ve always wanted to help people, particularly young, black women and girls; so I just happened to stumble upon exactly what I wanted to do.

Philly so you’re originally an East Coast girl but you’re in Cali now. What caused the relocation out west and how do you like it?

Yup, Jersey girl here. I was between jobs in Philly and the guy I was dating at the time offered to help me out. He had the pull to get me a job in any major city and assist with the move. I considered NYC but it was too safe and close to home. Most of my family is in NY. This was a kick ass opportunity so I wanted to take full advantage of it. After a lot of thinking I said fuck it, I’ll move to LA. Less than 2 weeks later I landed in LA and hit the ground running. I love it here. It’s a tough city to survive in, that’s for sure, but I don’t plan to leave anytime soon. I’m far away from things that I once knew and I like that.

 

Continue reading SAMURAI SIT DOWN: TUMBLR SENSATION CHOKESNGAGS [NSFW]

Why Would My Husband Unfriend Me on Facebook?

Why Would My Husband Unfriend Me on Facebook?

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I was recently presented with an interesting question. A reader wanted to know why her husband would unfriend her on Facebook. I had to take a moment to process this. It’s actually much more complex than it initially sounds. This could range from being a simple non-issue to being a true problem. With the limited details I have let me give you the best possible explanation for this act from both the positive and negative view points.

Let’s look at the negative possibilities first because realistically that is most likely what is running through your head.

Why would a man unfriend his wife on Facebook?
That could be a means to filter you out of his communications and interactions with other people. Generally speaking the presence of a wife on your social network shuts down a lot of the outside chatter you’re going to have with those of the opposite sex. If this man’s motives are not in the right place then this is either a means to engage with new people going forward or to hide something that may have been already happening.

Then we have the positive side of the coin. Depending upon the type of online interactions you have this may be a means of keeping people out of your business. Also, I’m assuming you live with your husband. You wake up together, go about your business and end the day together. There’s nothing wrong with allowing a degree of space between you. Marriage doesn’t make you Siamese twins. I personally keep my love off the Internets so I get this type of view-point.

In the end, the unfriending clearly has a motive behind it. Discovering if it’s sinister or protective is on you to find out by discussing it with your partner. Clearly you were friends on FB prior so ask what your husband’s view of Facebook is now that you are married. Stop and think on his activity and behavior during the course of your relationship. Has he given you reason to be suspicious of him or has he always been a private person? There’s definitely reason to check the status of things. I want to believe that if you guys are married that your relationship is in a good place. Many of today’s top mainstream Hip Hop artists speak frequently of “side chicks” and this mentality worries many ladies, but please remember, social media doesn’t end relationships. Social media simply magnifies what is already there.

The Majority of Consumers Don’t Buy Celebrity Hype

The Majority of Consumers Don’t Buy Celebrity Hype

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From as long as I can remember watching TV, brands have looked to hook your attention and spark your interest in their products via the cosign of high-profile personalities and main stream celebrities. The celebrity endorsement is a class marketing method that essentially tries to tell you that if it’s good enough for this person then you should want it too and for years this has worked. Apparently, the present age of social media, viral stars and more direct customer engagement is rendering this approach to business a little obsolete with the millennials. Check out the info below via Collective Bias detailing some recent market data.

Collective Bias, a leader in shopper-focused influencer marketing, published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions. The survey, fielded to nearly 14,000 adults in early March, found that 30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Of that number, 70 percent of 18 to 34 year-olds had the highest preference for “peer” endorsement.

Infographics-LinkedIn-Led

Only three percent of consumers would consider buying a product in-store if it was endorsed by a celebrity, but celebrity testimonials were just one of the traditional advertising vehicles to rank low among respondents. Those surveyed cited TV (7.4 percent), print (4.7 percent) and digital (4.5 percent) advertisements as the least influential forms of communication when shopping for products in-store. The results point to a growing ineffectiveness of traditional advertising and the need for brands to embrace alternative forms of marketing to drive sales.

Society has a growing number of media options that enable them to avoid ads all together and even if they do watch them, their influence comes more from whats trending and buzz worthy online vs the new commercial drops on TV. It should be a lesson learned that at least with the young adults of the world you need connection on a relateable level over star power to seal the deal.

Source Info via CB 

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Under Armour Gives A Sneak Peak At Q3/Q4 Line Plus New Fitness Tech

Under Armour Gives A Sneak Peak At Q3/Q4 Line Plus New Fitness Tech

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As the people prepare for the pleasant days and cool nights of the Spring season, the wheels are turning at Under Armour to produce those Fall and Winter pieces that we’ll all be looking for once the warmer weather fades.  I was invited to view some items that will be released later this year by UA as well as the new UA HealthBox. Take a look at what is on deck for the 2nd half of 2016.

The ladies line is delivering new colors and supportive designs for the better fitting tops and new sweat absorbent bottoms for those early morning jobs and work out classes.

Hit the Jump so you can view some of the new men’s items and the new UA HealthBox!!!

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Under Armour Q3/Q4 Lookbook

Continue reading Under Armour Gives A Sneak Peak At Q3/Q4 Line Plus New Fitness Tech