A Social Media Assist For Cyber Monday

A Social Media Assist For Cyber Monday

4bfebf34-ba53-4802-9018-409ab8c6a45a

It’s that time of year when the holiday shopping season officially opens up! After all the Thanksgiving food has settled and the left overs are put away you turn your attention to the mega savings in your favorite store on and offline. This is also an important time for entrepreneurs. Small Business Saturday and Cyber Monday are made for those whose brands operate heavily via digital spaces. That is where I come in. Are you fully maximizing your online activity? How is your engagement with your followers? There are so many thing people often overlook that can make so much difference in the business they generate. Starting today, Cyber Monday and running until Christmas, I’ve cut my most popular service the Social Media Audit by 33% so for $100 I will dive into your online operations to lay out plans and real attainable goals for you and your business. You won’t be disappointed.

****

Management & Consultation

The Social Media Samurai is always ready to help you. Are you looking for guidance with your digital strategy? Perhaps you need someone to speak to your organization about navigating social media in today’s ever-changing business environment? I can provide that and more. I’ve cut my audit service down for the holidays so it’s even easier to get started on the road to more success.

Contact me via contact@thesocialmediasamurai.com

At the very least make sure you stay connected with me across these Internets.

Hit the various links below to follow me on social media.

Facebook

Twitter

Instagram

 

The Sky Fell And We’re Still Here – Election 2016 1 Week Later

The Sky Fell And We’re Still Here [Election 2016 1 Week Later]

t00

It’s never been my way to rush to comment The bigger the issue the more time I give it so I can digest and really figure out what I’m feeling. Last week most of us were either waking up to news of the elections results or we were waking up wondering if what we witnessed election night was a dream. Nope, I wish I could say it was but 11/8/2016 saw the total shattering of the U.S political system as we know it when majority electoral votes won Donald Trump the U.S Presidency. There are an endless number of fingers to point if the blame game is your thing, but at this point I just want to look at us in terms of what next and what can we do with the cards we’ve been dealt, The rules of the game have been forever changed so it’s time to adjust.

Everyone’s lives are different. How folks exist day-to-day varies so individually there is self assessment of resources, plans and goals that need to be fine tuned. The new players in town aren’t here for us. It’s arguable that most of the old players weren’t here for us either. Making moves outside of the norm is becoming more essential with every passing day. Being able to do more with less has always been a key survival key and even those in steady financial standing should understand that stretching a dollar is good business in any case. We don’t fully know what Trump has in store for us but even now rumors build of tax hits and aid cuts to single mothers and lower-income families. Sharpen your skills and be open to earning opportunities outside the usual channels. Every dollar counts.

While getting the flow of funds in order there are other more immediate results from this election that are already in motion within our society. Trump’s win has put the super charged battery in the back of blatant, no punches pulled ignorance and racism. To say that people have been emboldened would be an understatement. There is already an increase of hate crimes, bullying and assaults and we’d be fooling ourselves to think it’ll get better anytime soon. With that being said I think there may just be an opportunity here for us. It’s been proven that the system is not for us. It never has been so in these times if ever it was essential for true unity and community building it’s now. Be your brother’s keeper, look out for the neighbor, step up when the ignorant and wicked make their presence felt in our space. One of the biggest things about America is that the basic level of comfort so many of us have makes us apathetic and slow to act when it’s most needed.  I honestly think this is the space where we can do the most good in the quickest amount of time. Showing that we will not be bullied, disrespected or violated is essential to the time we’re entering.

I’ve watched many people express their feelings about this election cycle. From the moment of Barack Obama’s 1st election win, Republican forces set on a path of obstruction and racially charged disrespect that America has never seen launched at a President. Unbeknownst to them they were indirectly creating the perfect storm that would eventually destroy their own party. Yet the truth is the neither party has ever really been for us. They pander to us for votes when needed then we sit and watch the same status quo play out. This is a wake up call across the board to the entire system.

If the people are ever going to be heard and felt it will be now as the forces of intolerance and hate mount up to ride over all those that don’t fit the twisted vision they have for this world. What makes this all the more concerning is that Trump truly does not know the role he was stumbled into. It’s one thing to be knowledgeable with negative intentions but to be ignorant on top of that creates the most dangerous of situations.

Disturbing times are here and please understand that we need to be there for each other. There’s no other way that this ends well for us. No matter what Trump attempts I truly believe a united people can overcome. Do we have true unity within us? Only time will time.

t3

In the mean time, while society is doing what it can, I have my young son to bring up and protect. He is priority 1, 2 & 3 regardless of what administration is in charge. It’s never a dull moment out here but we’re ready for it.

 

Facebook

Twitter

Instagram

Foursquare

If You Think A Cost-Per-Engagement System Is A Good Influencer Payment System Think Again

If You Think A Cost-Per-Engagement System Is A Good Influencer Payment System Think Again

paid-blogging

Businesses are looking to get the most out of their dollars when collaborating with influencers to marketing their brand. You hear it all day about ROI, Return On Investment. What are you getting for the money spent on a respective campaign. The playing field is still very fluid. From the FTC routinely popping up to flex its might and changing views on social media influencer marketing to influencers buying followers to inflate their asking prices it’s really a lawless space. One of the other elements that may be on the rise is CPE payment. Cost-Per-Engagement basically means getting paid specifically on the engagement criteria agreed upon. It could be the number of shares, likes, comments, etc.  Collective Bias SVP Holly Pavlika speaks on this matter and issues it could create a in a recent blog. Lets check some of that out then I’ll add my 2 cents.

There are definitely some pros to this model, so the appeal is warranted. CPE focuses the attention on influencer selection, the quality of their content and the importance of data. It also stops the misnomer that it’s all about the size of the influencer’s following, when in essence, study after study shows it’s the middle tier influencer who gets the most engagement.

This does not mean, however, that influencers should be taking the risk of uncertain income associated with the CPE model. Here’s why: for influencers, CPE encourages fraudulent practices that harm their authenticity and devalue their content. To boost engagement, influencers can game the system and enlist their communities to comment, click on links and share. They might buy traffic and likes, enable repeat-sharing, or even incentivize their audience to engage by using sweepstakes or giveaways. It’s contrived metrics at best.

*See the full Collective Bias Post Here*

As an influencer myself I can tell you it’s not the way to go. I work with Collective Bias and they operate on a variable per post system. Going into any campaign, once selected I know what I’m earning and that allows me to focus purely on the content requested for the job. Be clear of the roles in this arrangement. Brands hire influencers to press their products/service/events with honest engaging communication. Influencers work with brands to build their professional clout and make money. With that being said there is a balance that you aim for in terms of content quality and direct message sending. Anything that could distract from that is problematic. In this case the idea of financial uncertainty connected to the CPE model.

All of our time is valuable. I’d have no interest in putting in the time to research and review a brand only to have my pay left up in the air to the number of likes or shares it may get. Influence is not measured in those metrics alone and it does a great disservice to operate in that way.

cpemodel_blog-graphic

I don’t feel that all influencers would engage in shady operations under CPE but I think more would do so then currently are. Digital influencer marketing is already an uncertain space as is. Putting content creators in the position of counting every share and RT connected to their work seems like a sure-fire way to negatively effect the quality of work they put out. Brands to trust in the research that goes into finding influencers and truly identifying their influence so it’s not such a gamble on their part. No one likes having their money played with

bigworm

Facebook

Twitter

Instagram

Foursquare

SAMURAI RIDES: DADDY TIME W/ MAX & THE 2017 HYUNDAI SANTA FE LIMITED

SAMURAI RIDES: DADDY TIME W/ MAX & THE 2017 HYUNDAI SANTA FE LIMITED

coverimage2017

I’m always excited to get a look into the newest wheels that are coming to the people. Along with that, being able to share various aspects of my world is great. Now as I navigate the roads of Fatherhood, it makes my #SamurauRide features that much more special when I can share my son in the story. #DigitalDaddy duties got some help this time around from the 2017 Hyundai Santa Fe Limited. Keeping in the realm of crossover SUVs check out this latest from Hyundai!

A photo posted by nightfall914 (@nightfall914) on

The 2015 Santa Fe Sport was my Christmas shopping companion 2 years ago and made a great impression on me. Now getting behind the wheel of the 2017 Limited Edition it felt very familiar and keeps all the features I’ve come to expect from Hyundai’s SUV/Crossover series of vehicles. The Santa Fe is the largest ride within the series. Yet, to be honest with you, in terms of space the Tuscon is equally spacious. The Sante Fe Limited does add a few upgraded elements that really set it apart that I’ll get into shortly.

After a busy week catching up with family and handling major business in New York I returned to Philadelphia to see my son. October is here and while it is officially the Fall season, nature still appears to have a few good weather days left in her. What this means is a great opportunity to hit the city and enjoy some Daddy/Son time.

The level of trust needed in a vehicle and the attention to detail skyrockets once you’re joined by your child. Hyundai’s 2017 Santa Fe is incredibly roomy  for myself as the driver and Max with his car seat. The seat belts and fasteners held him in very firm as we hit the road. Also, the Limited edition Sante Fe gives you 2nd row captain chairs vs your standard passenger bench. With this upgrade Max’s car seat locks that much more firmly into his individual seat with more fear of sliding or shifting.

No shortage of space in the 2016 Santa Fe! #SamuraiRides
No shortage of space in the 2016 Santa Fe! Now let me get Max and his car seat in here. #SamuraiRides

Once Max is good I can take in the rest of the Santa Fe. The large touch screen, audio system, Bluetooth integration, safety alerts, panoramic sun roof and more are all there. Small but vital additions that really impressed me were the number of charging posts in this ride. Seeing a rear 3rd row usb charger was heaven in my eyes. As a social media manager there is time I need to just plug something(s) in and let it charge for the duration of a ride. The front ports are usually engaged with my phone so and 2nd and 3rd row options are clutch.

shineimage2017
Hyundai continues to stand out with its progressive SUV Crossovers.

I’ve always been impressed with how a ride that seats 7 handles as well as this does. I always remember the feel of my old Ford Expedition. It wasn’t a bad feeling, but you knew you were driving a legit truck so you had to handle it a little different. The Santa Fe could have you forgetting the type of car it actually is with how smooth it rides. Smooth enough that it put Max right to sleep in his seat.

20161003_165023
This is the Maximus stamp of approval for automotive comfort.

While Max catches up on some shut-eye, let me share a some images with you from my most recent time with Hyundai.

This slideshow requires JavaScript.

For me,, the appeal of crossovers comes from the vehicle ability to be everything you need in any season. Speed and agility for the Summer gives way to size, power and durability for the winter. It can be packed full of riders for a night out, empty so you can enjoy a mind clearing cruise alone or get you around town w/ your child as you run errands. No matter the mission the Santa Fe serves you well.

Hop over to the Hyundai site for more details on the Santa Fe and all it has to offer.

**Check Out My Previous Auto Reviews**

Facebook

Twitter

Instagram

Foursquare

 

 

SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”

SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”

drineee010

It’s been a while since I last interviewed someone so its with great pleasure that I share this latest edition of Samurai Sitdown. I’ve always been about shining light on good people doing work that you may not be ever of or just good people in general. We need a lot more positive energy in these crazy times and this woman’s constant flow of hope filled, encouraging words in the midst of her steady Hip Hop representation are one of the things I look forward to while navigating these Internets. A jewel that’s been tucked away in the Dirty South, let me introduce you to Texas’s own Ms Sandrine.

A video posted by sandrine ✨ (@drineee) on

Can you please introduce yourself and tell us what you do? 

My name is Sandrine, also known as Drine, or Drineee on all social media platforms for all intents and purposes lol.  I’d like to say I wear many hats, or at least I try to anyway. Since 2011 I’ve transitioned from hip-hop journalist, to record label marketing rep to publicist. Oh, I’m also in finance as well.

It’s a pleasure to finally chop it up with you. Thank you for you time and lets hop right into things. Proper representation of culture and self are a big issue in many spaces right now. What does culture mean to you? In terms of Hip Hop, Nationality and Region?

drineee00000

Hip Hop culture is one the most powerful forces in our society, period.  It started as a creative outlet and has turned into something way bigger than I think anyone could imagine.  When we saw politicians worrying about what 2Pac had to say, I think that’s when it really resonated that this was way deeper than rap. It’s more than music, it’s a way of life.  There are so many layers to it and I think that’s why we love it so much. 

True. That’s why we love it and why so many before us hate and fear it.

There’s a song for hustling, for your mama, for the come up, for love, for death and for everything else and the best part – it’s all genuine.  It’s easy to make a pop hit but it lasts a year, if that, and if they’re lucky, maybe some years because really, they aren’t talking about shit. When you make music with meaning it’s always going to outlast music for the moment.  

Continue reading SAMURAI SIT DOWN W/ HIP HOP PUBLICIST SANDRINE AKA DRINEEE “THE HOPE DEALER”

Samurai Rides: Conference Weekend in NYC w/ The 2016 Mitsubishi Outlander Sport

Samurai Rides: Conference Weekend in NYC w/ The 2016 Mitsubishi Outlander Sport

mitsucover

After a little time off for the dog days of Summer Samurai Rides returns for the new Fall season. We jump right into things as it’s a Conference Week edition of Samurai Rides with the 2016 Mitsubishi Outlander Sport.  For the past 5 years one of, if not my busiest time of the year is late September when my Travel collective Nomadness celebrates its anniversary in New York City. In conjunction with that, we now have a travel conference that precedes the party, so that just doubles the energies and efforts all around. For me personally, I also had an appearance at YMS, which is a youth marketing convention that was taking place 2 days prior in Brooklyn. It was a very full plate for me so I was incredibly thankful that I had a trustworthy ride to get me from Philadelphia back home to New Rochelle and then all about Manhattan for this very busy period.

gif_20161008_161635
Full front to back moon roof!!

Mitsubishi has done well by me in the past. Samurai Rides is no stranger to their Outlander series of crossover SUVs. The last time I rode the streets in the Outlander Sport I was on assignment in the nation’s capital covering 5th annual African American Heritage Tour. The 2015 edition sport served me well in the winter winds and snowy nights. The 2016 Outlander in a beautiful diamond white made my business week in NY very enjoyable while holding it’s own with the errands and pick ups that needed to be handled .

MitsuOutlander from Nightfall 914 on Vimeo.

If this is your first exposure to the Outlander, let me give you an overview. This sporty CX SUV packs size and power while maintaining speed and agile on road handling. Expect all the usual features and accessories with the Sport edition of the Outlander. That includes but not limited to the 18′ Alloy wheels, leather wrapped gear shift and steering wheel. Climate control and 6″ Touchscreen. I will let you know that a larger 7″ screen with full Navigation is available as well. The FUSE® hands free link system with Bluetooth® 2.0 technology and speech recognition comes standard though to easily connect with phones, USB drives and most MP3 players.

Take a look for yourself at what I had the pleasure of riding in.

With the events that I usually find myself covering, the run around in those respective cities generally has me riding solo. It’s rarely a party in the car as I’m shuffling from one business engagement to another. With that being the case I need rides that enable me to be comfortable with myself and by myself. It seems simple but if I was to hop in a car with no satellite radio or no usb accessibility for more then 2 hrs, I’d be in for a loooooong ride. That integration of technology from my desktop to my phone to my car is vital. Think back to the days when nothing was connected. You personal computer did one thing, your radio did one thing and your phone did another.

I’ve been in the last 2 year releases of Mitsubishi’s Outlander. It’s a great ride that continues to stand up very well with the other economy CX SUVs that continue to grow in popularity.

You can dive into more detail at the Mitsu site here. You wont be disappointed.

**Check Out My Previous Auto Reviews**

Facebook

Twitter

Instagram

Foursquare

NMDN Conference Returns / Nomadness 5th Year Anniversary

NMDN Conference Returns / Nomadness 5th Year Anniversary

cspshjyxyaackhw

Many things come with the end of September. In those final days we see the official end of Summer, Football season hits the 1st quarter mark and the Tribe of Nomadness flocks to New York City for its annual celebration and newly launched business conference. This year The NMDN Conference enters year 2 while the overall Nomadness movements hits its 5th year of existence. Having been here from the beginning it’s an interesting time to reflect back on humble beginnings and where Nomadness presently is.

We were again blessed with perfect weather for the final weekend of September. With Nature doing her part, NMDN set up commenced that Friday with decorations, displays, accessories and more being delivered to the venue. As is generally the case I secured the adult beverages for the big night. There is no truer sign of an official Nomadness event then me navigating a city with a ride full of libations.

5 years of Tribe…… Its that time of year! #Nomadness

A photo posted by nightfall914 (@nightfall914) on

As preparations were being finalized, our Nomadness family started to make its way into the city. Wrapped around the actual events of the weekend, Tribe held meet ups, brunches and various smaller gatherings all in the name of Nomadness fellowship.

I can’t help but think of all that has taken place since the 1st 100 members. The faces that have come and gone, the events, trips and bonds made. Not to mention those broken. From a small digital collective has come global acknowledgement, media recognition and a reach that literally spans the planet. It can all be a bit humbling at times. I watch it all from a unique position. High Council, Best Friend, Guardian…..I have various titles, many roles I’ve played but all of them stand in support of the Tribe. I know I saw something in this group early on but I’d be lying to say I saw all that it has become and all it would come to mean to me and so many others.

20160924_082907

Now Nomadness functions as a global resource for current and future generations of Urban travelers. From international business inquiries, to medical info, on the ground local knowledge of cities and towns, media connections across continents, Nomadness has grown into a position of being the stand out network for our people’s traveling needs. Along the way, the Tribe has steadily been the incubator to so many other travel groups and collectives that it’s value can not be measured solely in its own accomplishments but in the over reaching growth of many others.

img_1729

NMDN in 2016 showed major signs and growth and maturity as it took on a more serious travel tone then the previous year, as much more sensitive topics were brought forward to the various panels. #BlackLivesMatter, LGBTQ Travel & 911 Travel Info were just some of the topics that stood out at the conference. Powerhouse personalities like Necole Kane & YK Hong were among our guests speakers. Helping to pull things together appearance wise, hosting/lodging giant AirBNB was one of the top sponsors which included a couple of specialty AirBNB lounges furnished by Best Home Fashion.

img_1547-1

There were a lot of moving  parts both physically and logistically but I mus say that from behind the scenes, one of the biggest things I noticed was just how seamless the day went in transitioning from panel to panel. After doing this the first time there was definitely a sense of calm as the event proceeded along. The guest panelists enjoyed their time on our stages. The attendees networked while taking in vital info. Plus they received a first look into the upcoming Nomadness mobile app. 

That smooth flowing vibe would carry over into the evening Anniversary party were even more Nomadness members from around the world came through to toast to another year of travel. As our Tribe family danced to the tunes of DJ Likwid and cheered on the recipients of the annual Nomadness awards, they were also treated to a few surprises via event sponsor GOPRO. 

Half  way into a decade and Nomadness is showing little sign of slowing down. With new initiatives, services and products lined up to add even more value to the growing international network, year 6 is shaping up to be its biggest one yet.  

I’ve witnessed what started with a small hookah lounge meet up grow into worldwide force that as I type this has taken over a full town in Hungary. There is definitely a lot to celebrate. Most importantly is the ability to connect and enjoy life with our peers from around the world.

Check a few of the party images below and stay locked in for everything Nomadness has on deck.

This slideshow requires JavaScript.

Facebook

Twitter

Instagram

Foursquare

YMS 2016 Conference Hits New York City

YMS 2016 Conference Hits New York City

unnamed-2

As fast as you can blink there are new apps, new sites and new platforms for communication and social interaction. No one has there fingers on that digital pulse like the 16 to 24 year old portion of our society. Millennial influence on business is what directs and shapes so many industries and last month in Brooklyn, NY, London-based Voxburner launched a 2 day event focused solely on the thoughts, ideas and business desires of that demographic. In addition to that I had the pleasure of being a part of a panel speaking  on the importance of community management in this new digital market.

14458989_10157735360435019_1733623402_n

There were dozens of companies represented at YMS and professionals across numerous fields sharing their insights on the current climate of business from mainstream media news trends to creative platforms for upcoming artists. Sprinkled about Industry City, YMS provided refreshments, lounge and work space both inside and out. Free headshots could be had while various brands showcased their latest products and services.

 

I was glad to be there representing Nomadness within the Travel industry for the first time.

14454644_10157735524355019_234714853_n

There is so much that took place. Voxburner recaps their event here. Check out the images, sponsors and downloadable presentations provided. I’ll be sharing my panel discussion very soon too.

Curious what businesses the youth are responding to? Check out YOUTH 100.
Curious what businesses the youth are responding to? Check out YOUTH 100.

Facebook

Twitter

Instagram

Foursquare

Community Management is the Backbone of Social Media Business

Community Management is the Backbone of Social Media Business

online-community

Gaining followers, increasing visitors, engaging in others content, trouble shooting negative commentary, etc,etc…..These actions among many are just some of the duties that make up having an active digital presence. Especially if you are in a business space then you are constantly managing the people who you are attracting to your services/products. Here’s the thing you need to understand. What you once knew as customer service has forever changed and is now community management. Here’s a little breakdown of why it’s vital to understand and embrace this change.

In previous generations when you did business with people there was a bit of a divide between them and you. The business and it’s customers had limited space to really interact outside of the location for transaction. Generally letters or customer service phone lines were the only real way to voice opinion and that often ended up in a void that would perhaps get viewed by one or two people if you were lucky.

Today businesses (if they’re smart) have an active social media presence and that results in their customer base now having a place to evolve into a community. They have pages to share their quality interactions with the brand and their less than enjoyable experiences. Praise and complaints now live out in the open so you need to be equally engaged within these conversations. The good thing about this is that you don’t merely have a new frontier to field problems in, but you now have a more direct pipeline into the true needs and wants of your target market. What focus groups and surveys once did you can now accomplish in real-time via proper community management. Don’t just react to comments. Proactively ask questions. Inquire about what they would like to see change. In addition to this you can identity actual brand advocates and potential ambassadors in the most organic of ways.

Overall, shifting your thought process from customer to community is a win/win on both sides of the equation. Value will be added to your brands market relations in the form of outward service and investment beyond the basic push for profit.

Facebook

Twitter

Instagram

Foursquare

 

When The Samurai Speaks – My Journey of Public Speaking

When The Samurai Speaks – My Journey of Public Speaking

image4

Talking, It’s something we all have done since childhood. It’s our most direct form of communication. We do it without thinking to the point that many of us don’t know when to stop. Generally in a personal one on one or private group setting, there’s no real thought given to speaking and expressing yourself. Now, if you step back from that space, step up on to a stage and try public speaking to a group of strangers who are all there solely to listen you, how would you do.

That’s what swirls through my head every time I prepare to address a group. Class rooms, panels, conference halls, it all comes down to my ability to communicate a story and deliver a message to the people. That message shifts depending on the audience but that story is often the same at its core. How do you connect on a human level. Public speaking for me is generally framed in a business or teaching setting but even with the goal of sharing info and instructing the audience, they still need to connect with me in a way that gives personal value to what I’m sharing with them.

Think back to your youth. How many times did a teacher stand in front of your class with valuable info that never sunk in because it was delivered dry as the Sahara Desert? I’ll never be the guy to do front flips and cartwheels to hold your attention but I bank on the ability to say something that you can personally relate to enough to give me your full attention. After a few class room engagements and panel appearances I put this to my biggest test yet a few weeks ago.

The good folks at Blogger Week approached me as a representative of Nomadness to speak at their annual conference. I had the pleasure of working with B.W a few years ago as an Ambassador so from that interaction I now could take another step in my public speaking career.

It was a hot and humid day in Washington DC but it was a calm and cool setting within the hall’s of Trinity University where the Blogger Week Conference was held. I sat and took in the informative presentations of the speakers before like award-winning teacher Sabrina Kizzie. When it was my turn to speak to the people about entering the world of Travel blogging I was actually pretty relaxed. The crowd was receptive and eager to hear my message. Mixing in a balance of social media based strategies with Nomadness community building, I think I did a pretty good job.

**Click Here For More Info On My Public Speaking**

I’m still within the first full of my public speaker career. Like anything else it takes time to establish your position and patience is something I was always had and understood. From every engagement I look to take away a moment that tells me to keep going forward. The image below is what I’ll remember as the stamp of approval for my words. Might not have been a full house but it’s always quality over quantity in my book!

gif_20160910_001235

Now I’m getting ready for my next appearance which brings me back to NYC as I join a community marketing panel at YMS NYC 2016. This is one of the largest digital marketing conferences today so It’s a massive step in my career. Now I just need to decide what to wear.

jason-social

**Click Here For More Info On My Public Speaking**

Facebook

Twitter

Instagram

Foursquare