Tumblr Seeks New Life With New Live Video Feature

Tumblr Seeks New Life With New Live Video Feature

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While the Big 4 of Social Media, Facebook, Instagram, Twitter and Snapchat continue to evolve and add-on new expansive features to their respective platforms, Tumblr for many has faded into the shadows both on a personal and business level. After Yahoo failed to resurrect the mini blogging site and after years of being labeled too uncensored to control or properly monetize, Tumblr pops back into the conversation with new live video capabilities.

Does this now inject Tumblr into the realm of credibility again? It’s hard to say. For those that never left and still use it to this day, there can very well be a new sense of engagement for followers. Yet, I don’t expect to see a flock of new users signing up solely for that feature.

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Here are a few factors to keep in mind with the new Tumblr Video feature.

  • Tumblr does not have a native streaming video option. In actuality, live video is enabled through YouNow, Kanvas, Upclose, and YouTube.
  • Your videos live on Tumblr, so not only can they be reblogged but users won’t miss out on your content just because they missed the live broadcast.
  • Tumblr will notify your followers when your video goes live, and even pin it to the top of their dashboards. This favorable placement of live content will be a big aid in getting this new feature out to the people smoothly.

There are definitely people who think there is a solid shot at business gains via this new tool. Simply Measured shares that position and gives a little insight here.

While Tumblr is not big in my marketing plan it pays to know what is going on around in the digital world and for those that do utilize that platform it’s a major upgrade that can connect people to their followers in a brand new way. Live video is clearly the next frontier and Tumblr hopes it’s the path back to success.

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The Fresh Face Of Fatherhood

The Fresh Face Of Fatherhood

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At the time I’m writing this, I am 22 days into my role of dad. It’s a drop in the Fatherhood bucket as I think to the 35 years that my Father has put in thus far. You hear people talk about what makes a Father and how it feels to be a Father but I can honestly now say I had no clue until it happened. I don’t mean that in some magical incomprehensible way. It’s more like a new set of senses and feelings suddenly turn on that you never had to use before.

Continue reading The Fresh Face Of Fatherhood

The Power of Rejection to Build or Destroy

The Power of Rejection to Build or Destroy

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Three weeks ago I posted a screen shot of one of my email inboxes showing a folder labeled #Rejections. It sparked a nice conversation on how we define success, failure and the path that can lead to either rejection or success. I explained that I use rejection as a motivational tool to continue my press forward. I wanted to bring that topic here and expand on it a bit. One of the major pros of social media is the ability to share and promote your motivational stories. In many cases though these stories seem incomplete. With the ability to be writer, director and producer of our own presentation, it’s easy and quite understandable when many of the ugly details get left on the cutting room floor.

There are countless memes floating around the internet about “The Struggle”. We talk about grind and hustle without really sharing that element in detail. I feel it’s needed to balance the real picture. For every successful event and business accomplishment there is a trail that is littered with obstacles and set backs. It sounds cliche’ but these pitfalls definitely do build the character needed to complete the job. It’s one thing to see the finished product but when you learn how many times that product had to be redesigned or how many people turned that product down and called it a horrible idea, you get better appreciation for what it took to get here.

In my personal journey I’ve had a duel mission of directing smaller businesses toward better digital standing while simultaneously building my own brand. My entrepreneurial background is often something that tradition mainstream business don’t know what to make of. Instead of viewing it as proof of self starting, multitasking and real world experience from the ground up, it is generally seen as lacking structure or uncertainty of focus. Even during interviews I know this is the case. While so much business is transforming and adapting to new ways of communication, there are still many that cling to classic ways of viewing things.  These fresh new professional models of operation aren’t deemed worth stepping away from “what has been working”.

I’ve hit that wall numerous times. Many a great interviews has taken place that didn’t go anywhere because they viewed me as a gamble vs the person with the more conventional background even if it’s clear no one understood the role and had the genuine passion for it like me. How many people Instagram or Snapchat the meal they’re having when they get that email (because they never call anymore) to say they went with another person. Who really posts about feeling of frustration when you’re in negotiation with a potential client and they just pull out at the last minute to attempt to do what you were offering them on their own for free?

No matter what space you’re in if you’re building your own business you’ve been here. It may be financial woes, self doubt, lacking support from the people you expected from, whatever it is always find a way to pull the lesson out of it. Any and everything on this journey can be a stepping stone upward. This is why I share my story in such an open manner. It’s not just to present a rags to riches tale but it’s to truthfully show that this is not easy. It not the romanticized story you are led to believe via these internets. The process isn’t for everyone and for those that it is for, it will break you down before you reach the grand prize.

All of this goes back to one of my most simple rules. We do not have control over all that happens around us but we always control how we react/respond to it. Never forget your power and keep on pressing forward. Your rejections are often your greatest assets.

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Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

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There are an endless amount of people delivering advice and guidance about how the Internet is evolving and what he next moves will be to heighten digital business. To me there has to be a balance between the data and the narrative. Many things said across social platforms pick up stem but they aren’t actually true. To that extent I was diving into the KPCB Internet Trends Report from Mary Meeker for 2016 and there is a ton of info about today’s internet activity that would be well applied to your strategies going forward. I’m still going through the report but you will be glad you took the time to do so as well.

After the jump are a few of the standout points along with her recent interview discussing the report, which you can get access to at the end of this post.

Continue reading Mary Meeker’s 2016 KPCB Internet Trends Report Sheds Light on the Future of Digital Marketing

The Epic Trunk Show Returns with Lifestyle, Fashion & Music

The Epic Trunk Show Returns with Lifestyle, Fashion & Music

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This past weekend Manhattan’s Shop Studios was the place to be for another edition of the formerly named Ultimate Trunk Show. Now known as the Epic & Co. Trunk Show the evenings event is a collection of indie fashion brands, lifestyle accessories and services that allow you a fresh look at some quality clothing for the summer season and pamper yourself a little as the Epic & Co provided complimentary massages, nail treatment and shoe cleaning throughout the day.  The Trunk Show definitely succeeds in presently an showroom experience to remember.

The free-flowing Hennessy never fails in setting a calm laid back atmosphere. Whether you were on the main floor sampling the fashions or the rooftop awaiting a massage you could enjoy one of the V.S drinks being offered that evening.

A video posted by nightfall914 (@nightfall914) on

Now  what would such an event be like without music though? We wouldn’t have to wonder as DJ 9AM held down the tunes with right mixture of classics with a healthy dose of newer material.

Over the course of the evening I saw some familiar favorites like the always fly Heirport Apparel line.

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Dirty Razkal  returned with some new items including some back packs that I really was feeling.

Personally I really like the items that Kingdom Native had on display. Bringing a positive faith-based theme to fashion I appreciated what they were doing simply from the standpoint of counteracting the react wave of satanic themed items that have been made popular by many of today’s Hip Hop mega stars like Lil Wayne.

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Most notably is the popularized upside down cross images that have ended up on so many fashion pieces. For this reason alone Kingdom Naive gets my support.

Along with them, Imperfect Apparel had some items that I can picture a few of my friends rocking this summer from the US to Japan. I would also point people in the direction of Born Republic Co. for a solid selection of accessories from necklaces to bracelets and more.

Now I do want to give you guys my personal pick of the day. It’s great to look good but often times keeping things fresh and clean is a head ache. Sneaker loves will appreciate this because I brought my Nike Pythons to the event hoping to restore their shine.

Fresh feet work via @ecosolelution. @epicandco Trunk Show.

A video posted by nightfall914 (@nightfall914) on

EcoSOLElution used nothing more than a brush, water and their natural solution to deliver a major cleaning on my sneakers. This is a true must have for your favorite sneaker head. Get some asap. You’ll be glad you did.

Covering this event I was working with the good folks at Mr Refined  so make sure you swing by their side of the Internet to get more insights and a lot more images from the show!!

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Getting Summer Time Smooth With The #Mach3Signature – New Daddy Edition

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #Mach3Signature #CollectiveBias

Getting Summer Time Smooth With The #Mach3Signature – New Daddy Edition

Mach3Signature

With all the running around I do, it would be very easy to overlook certain elements of personal care. I see it all the time. From nails to skin to hair, there has always been this mentality that part of manhood meant being extra rough around the edges. There is definitely a time and place for that, but for me I have to keep in mind the benefits of keeping things smooth as well. Enter the new Gillette® Mach3® Signature Edition. Your face is reserved for the most important people in your life. That may be a mother’s touch, a partner’s kiss, or in my case, the curious hands of a newborn baby. I can’t have that precious skin touching rough skin, so let’s make sure that isn’t an issue.

I’m no stranger to Gillette® and their high quality shaving products. As I made my way to Costco to pick up the new Gillette® Mach3® Signature Edition and Fusion ProGlide 2-in-1 Shave Gel, I already felt confident at the shave I’d get from it. This pick-up essentially will take you through the summer, as the pack comes with 14 replaceable blade cartridges along with a razor itself. At an amazing price of $36.99, there will be no running back to the store for refills anytime soon.


20160519_134902 Continue reading Getting Summer Time Smooth With The #Mach3Signature – New Daddy Edition

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

THE STORY OF THE SOCIAL MEDIA SAMURAI – DIGITAL NOISE & CROWDED SPACES

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In American Gangster, Denzel Washington portrayed infamous Harlem kingpin Frank Lucas. In one of his most memorable moments, Lucas exclaims that “The loudest one in the room is the weakest one in the room.” In essence, the statement spoke to the human condition and desire to be seen, heard and noticed in all his glory. The lesson Frank was teaching was that in being the loudest in the room you are affirming a level of insecurity about yourself and inviting unwanted attention.

While the circumstances in my world are not nearly as extreme as Frank’s, It can be said that presently I am in a room where different rules apply. In the digital business space the goal is to get attention and hold it. To do so many must be the “loudest in the room”  or risk irrelevant status. This is a difficult way to operate for me. I genuinely believe and understand that the need to stand out is vital. So, many people are now claiming expert, guru, manager status in the world of social media. It’s amazing seeing the growth in this field but it can be equally frustrating when it’s clear that folks aren’t putting in the leg work to truly understand the field they’re now dealing in. Shock and Awe is an often used marketing tool but it doesn’t replace actual knowledge.

The same way I encounter businesses that still view digital marketing as just being on “…the Facebook and the Twitter.” I meet folks trying to sell services without really knowing what it takes to be effective. It’s like someone who spends a day watching basketball highlights on YouTube then tomorrow is trying to offer basketball skill coaching. You don’t get good at this via osmosis. You have to actually get out there and do the work. You can’t just sell folks on the promise of more likes and followers.

Social Media is truly just entering young adulthood so who knows what it’ll be in a few years but it’s established enough that it should be respected just like any other profession. I’ve been on the ground floor and building my brand value well over a decade and even now it’s still an uphill battle getting business to understand what I do. Classic business thinking is clashing with the new views and ethics of a shrinking digital world and many aren’t fully sure how to adjust to that.

Personally, this puts me in a tight position of being one part entrepreneur, yet also striving to sharpen my skills outside of that space. It’s one thing to create a brand and slowly bring value to it but I understand business in the bigger picture. There is worth to be gained by  taking a role with an established company and applying my ability to their business model. It’s a 2 tier attack of proving to be an independent self-starter while displaying mainstream corporate dependability. It’s a strategy that will only open the future up for greater opportunity. The hang up is just getting in that door because the reality is that many businesses give a side eye to freelancers and consultants.  They fear they are not truly committed to the long-term goals. Guess I’ll have to prove them wrong. I have no time to waste and a Legacy to protect.

The story continues…

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Samurai Rides: Celebrating New Life With The 2016 Kia Sedona

Samurai Rides: Celebrating New Life With The 2016 Kia Sedona

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#DriveKia #SamuraiRides #DaddySamurai

#SamuraiRides has brought you some of the best sports cars, sedans, crossovers and compact vehicles available. Well, this time we really changed things up with the 2016 Kia Sedona, a luxurious minivan. I once again linked up with Kia, this time to help me celebrate a massive moment in my life, the shower for my soon to be born son Max. Let’s just say the cargo space of the Sedona definitely came in handy.

I had a couple days before the festivities to get myself comfortable with the handling of the Sedona. Fortunately, for me this ride handles a lot smoother than you would think for something this large.

***Check out more about the new 2016 Kia Sedona***

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The interior screams road trip comfort. You get 3 separate zones of climate control for the driver, front passenger and rear passenger rows. The seats are laced with soft Nappa leather and the reclining seats, adjustable arm and foot rests take you out of a simple minivan ride and into the mindset of First Class Lounge seating.  Adding to that pleasure factor is the rear entertainment console that is set with DVD, CD and multimedia functionality. Included with that, the Sedona also comes equipped with 2 pairs of headsets so the rear noise doesn’t have to dominate the entire ride.

Now while the Sedona can easily handle up to 8 passengers it is very likely the 3rd row may not be needed and you will need carrying space for other things. Rest assured that space is one thing Kia is offering you a lot of.

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The 3rd row can fold down into the floor and the 2nd row folds up and pulls forward to give you all the cargo space you need.  I personally put that to the test as I headed down to Philadelphia for my son’s baby shower.

Similar to my past Kia experiences you’ll have the standard array of safety features on deck. Considering the size of the Sedona, you’ll greatly appreciate the protective coverage you get from the Forward Collision Warning System (FCWS) and Blind-Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). Kia’s Lane Departure Warning System (LDWS) is invaluable when driving a vehicle that takes up this much space.

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In addition, you are surrounded by impact initiated airbags on all sides.

Let’s be honest, minivans have always come with jokes about how not cool they are. The soccer mom jabs are legendary but I’m here to tell you that everything about the 2016 Kia Sedona is cool. As the Sedona took me down to Philadelphia for the baby shower had a enjoyable private evening with family, friends and supporters celebrated the upcoming arrival with emotion and generosity.

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As the driver or a passenger you’ll enjoy this ride from a physical comfort and/or entertainment stand point.  If you are someone that rolls with a large group or maybe you are expecting an addition to your family, the Kia Sedona should be at the top of your list. View my video walk through for a more hands on take then hop over to Kia.com.

***Check out more about the new 2016 Kia Sedona***

 

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CMX NYC Authenticity In Community Panel [Video]

CMX NYC Authenticity In Community Panel [Video]

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Last week I had the pleasure of being invited to be a part of a community panel discussion via CMX NYC. Joining Liz Hall of Trello and Ali Sofen of ETSY, I rounded out the trio speaking as Social Media Head of Nomadness. The attendees were super receptive and full of questions throughout the evening.

They spoke often of the connection between holding to true values while acknowledging the need for the communities to be heard, respected and properly made a part of the business.

Hit the jump for the full video of that panel event.

Continue reading CMX NYC Authenticity In Community Panel [Video]

SAMURAI RIDES: Welcome To Spring With The 2016 Mazda 3

SAMURAI RIDES: Welcome To Spring With The 2016 Mazda 3

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#SamuraiRides x #DriveMazda

Snow, ice and frigid temperatures have moved into the rearview mirror for another year and as the days get longer and those layers of clothing are reduced I’m back on the road with the another round of Samurai Rides w/ Mazda! This time the Mazda 3 Grand Touring and I bounced around the Tri State area and it was a blast.

For the new comers here I initially got my hands on the Mazda 3 with the 2015 edition last winter. The 3 rides smooth and has all the features I’ve come to expect from this brand. Serving up In-ride functionality with an array of safety features, while still providing quality entertainment options you’ll enjoy every moment in this car.

  • Bose® 7-speaker Sound System
  • Mazda Navigation System
  • 18-inch Alloy Wheels
  • Leather-Trimmed Seats
  • LED Headlights and Taillights

In fact, there are only a few design elements that have changed between 2015 and 2016. The biggest change this time around is less in the vehicle itself and more in what Mazda offers you package wise. Drop down tothe  end to get that info.

Drive Mazda

This time around I had what I like to call the “Cherry Bomb” edition with a gorgeous  metallic red exterior and deep dark leather interior with red trim. The Mazda designs always leave me in awe.Drive Mazda

In terms of space the 3 is the most compact sedan model behind the bigger Mazda 3 5-door or the Mazda 6, but don’t worry you won’t be lacking for room in this beauty. With my size I won’t be packing the 3 with a basketball starting 5 but taking a ride with 1 -2 other people was perfect.

“The Mazda3 entered the highly competitive compact car segment with a bang, quickly becoming one of the best examples of well-crafted performance you can get for less than 25K.” – Kelley Blue Book

**Click Here For The Mazda 3 Overview**

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Package Options changes in the 2016 Mazda 3

A big difference between the 2016 Mazda3 vs 2015 Mazda3 trim levels is the absence of the base i SV trim that was found on the 2015 model. For the 2016 model year, the i Sport is the new entry-level trim, which means more standard features for the Mazda3 and a new starting MSRP of $17,845 for the four-door model and $18,545 for the hatchback.

This price is actually lower than the 2015 Mazda3 i Sport by $600 while still managing to include more standard features, like a rearview camera. Other standard features include dual-power folding exterior mirrors, 60/40 split-folding rear seats, push button start, Bluetooth phone pairing and the Mazda Connect infotainment system on a 7-inch color touchscreen. Other trims also receive price reductions, helping the Mazda3 to continue providing great value for a new car.

The 2016 Mazda3 adds two new option packages that offer some exciting features. One package is the Preferred Equipment Package for the i Sport trim, with an MSRP of only $1,000. The other is a new package for the Mazda3 i Touring called the Popular Equipment Package, starting at $1,100. – via Mazda of Manchester 

Mazda knows what it does best and continue to excel at it. They create smaller sleek vehicles that look good and ride great. The newest model of the Mazda 3 keeps that trend going and I’m hoping that I’ll see Mazda again as the summer approaches. Check out the click below for more details on the 2016 Mazda 3. and stay tuned for something a little different on the next edition of Samurai Rides.

**Click Here For The Mazda 3 Overview**

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